Ministry of Finance engagement report
@FinMinIndia - 4.2M followers on X
Measured over 55 original posts from a 30-day window, last computed on August 24, 2026.
Engagement
A typical post picks up 108 interactions against 4.2M followers, an engagement rate of 0.003%. Measured over 55 original posts, its engagement rate beats 31% of 1,223 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 26K times each, and 0.409% of those impressions turn into an interaction. That is about 0.621% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 5.1 posts a day over the last 30 days, with activity on roughly 50% of days. Most posts go out around 14:00 UTC, and Tuesday is the busiest day of the week. Of the 55 posts sampled, 87% carry an image or video and 42% link out. The account's strongest tracked post pulled 9.3K interactions, about 86x its own typical post. Recurring topics include #psbconfluence2026, #harghartiranga, #facebook.
Measured over 55 original posts from a 30-day window, last computed on August 24, 2026. Recurring tags: #psbconfluence2026, #harghartiranga, #facebook.
Compared with accounts its own size
Ministry of Finance's engagement rate beats 31% of the tracked X accounts closest to it in follower count (1,223 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 38% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.003%, Ministry of Finance sits above the 10th percentile of the 14,083 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.008%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.001% |
| 25th percentile | 0.008% |
| 50th percentile | 0.055% |
| 75th percentile | 0.357% |
| 90th percentile | 2.37% |
| 99th percentile | 261.9% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 14:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | 0% | 18K |
| 01:00 UTC | +1% | 18K |
| 02:00 UTC | -1% | 18K |
| 03:00 UTC | -4% | 18K |
| 04:00 UTC | -7% | 15K |
| 05:00 UTC | -6% | 14K |
| 06:00 UTC | -6% | 16K |
| 07:00 UTC | -6% | 17K |
| 08:00 UTC | -6% | 20K |
| 09:00 UTC | -3% | 23K |
| 10:00 UTC | -2% | 25K |
| 11:00 UTC | -2% | 26K |
| 12:00 UTC | 0% | 29K |
| 13:00 UTC | 0% | 33K |
| 14:00 UTC | -2% | 34K |
| 15:00 UTC | -1% | 36K |
| 16:00 UTC | -1% | 35K |
| 17:00 UTC | -1% | 33K |
| 18:00 UTC | +1% | 30K |
| 19:00 UTC | +1% | 28K |
| 20:00 UTC | -1% | 26K |
| 21:00 UTC | +1% | 23K |
| 22:00 UTC | +1% | 20K |
| 23:00 UTC | 0% | 18K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 85K |
| Monday | +2% | 88K |
| Tuesday | +1% | 102K |
| Wednesday | -3% | 87K |
| Thursday | -1% | 82K |
| Friday | -4% | 89K |
| Saturday | +4% | 83K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 87% of posts | +83% | +77% to +89% | 7.0K |
| Outbound link | 42% of posts | -48% | -50% to -47% | 7.2K |
| Typical length | - | +12% | +10% to +15% | 7.5K |
- 87% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 83% above the same accounts' other posts.
- 42% of its posts carry a link off X. Across the catalog, posts with an outbound link run 48% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 502 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 12% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 18, 202686x their median
The Income Tax Department has launched a nationwide verification exercise into suspicious foreign remittances. The exercise follows data analysis and ground intelligence indicating significant overseas remittances by entities with little or no reported business activity. The Department has emphasised the importance of exercising due diligence and sound judgment by professionals while issuing cerfiticates in Form 15CB/Form 146. Details in the Press Release:
- Aug 21, 202615x their median
Over 6.5 Crore ITRs have already been filed for AY 2026-27, including more than 2 Crore ITRs 3 & 4 as on August 20, 2026. Avoid the last-minute rush. File your ITR-3, 4, 5 & 7 (non-audit) before 31st August 2026. 👉 https://t.co/GYvO3mStKf #ITR #TaxFiling #FileNow https://t.co/G7qFT7l8Pl
- Aug 15, 202611x their median
Central Board of Direct Taxes (CBDT) has notified the Foreign Assets of Small Taxpayers-Disclosure Scheme (FAST-DS) Rules, 2026. As part of its continued efforts to enhance taxpayer awareness and facilitate a better understanding of The Foreign Assets of Small Taxpayers Disclosure Scheme & Rules, 2026 CBDT has issued a comprehensive FAQ document on the scheme and rules. The FAQs provide clear and concise explanations of the for the benefit of taxpayers and other stakeholders. The FAQ document can be accessed here: https://t.co/3MGJFhfizi
- Aug 11, 202611x their median
Data on Gross Direct Tax (DT) collections, Refunds and Net Direct Tax (DT) collections for FY 2026-27 as on 10.08.2026 has been released. The data is available on the national website of Income Tax Department at the following link: https://t.co/B2Vfz5fRJZ https://t.co/wPav8aUOBl
- Aug 24, 20268.6x their median
✅ RBI's USD-INR Swap Facility Sparks Unprecedented Forex Inflows into India, Banks Raise USD 73 Billion in eleven weeks ✅Scheme’s Success Reflects Indian Diaspora’s confidence in India’s Banking sector and Economy 🔗 Read more at: https://t.co/0PPthd4TKQ https://t.co/YUgKEz0LSC
- Aug 20, 20267.8x their median
Union Minister for Finance & Corporate Affairs Smt. @nsitharaman, along with Union Minister of External Affairs Dr. @DrSJaishankar; Union Minister of Commerce & Industry Shri @PiyushGoyal; and Union Minister of State for Electronics & IT, and Commerce & Industry Shri @JitinPrasada, met Prime Minister of Singapore H.E. Mr. Lawrence Wong at The Istana, Singapore, today. The leaders discussed the progress made in implementing the Roadmap for the Comprehensive Strategic Partnership and ways to further strengthen bilateral cooperation across economic cooperation, digitalisation, connectivity, skills development and sustainability.
- Aug 24, 20267.7x their median
✅#UPI Completes 10 Years of Digital Payments Revolution- Globally Recognised as World’s Largest Real‑Time Payment System ✅ Almost 13,000-fold Surge in Transaction Volume, Annual Transaction Volume Expands from 1.78 crore transactions in FY 2016-17 to over 24,162 crore transactions in FY 2025-26 ✅ Transaction Value Rises from ₹0.07 lakh crore in FY 2016-17 to around ₹314 lakh crore in FY 2025-26, showing an almost 4,000‑fold Increase ✅ UPI is Presently Operational in 11 Countries, Emerges as a Global Platform for Cross-Border Digital Payments ✅ Number of Banks Live on UPI Increase From 44 in FY 2016-17 to 703 in FY 2025-26, Enabling UPI's Deep Geographic Reach and Financial Inclusion ✅ UPI’s Success Underscores India’s Leadership in Building Scalable, Inclusive, and Innovative Digital Public Infrastructure 🔗 Read more at: https://t.co/gjb68vMdGp
- Aug 15, 20267.6x their median
Aim Higher. Innovate Fearlessly. Build Together. Behind every major infrastructure milestone, scientific breakthrough and national achievement is the contribution of our taxpayers. Happy Independence Day! 🇮🇳 https://t.co/5Ad36lBTs1
- Mar 19, 20254.2x their median
Union Minister for Finance and Corporate Affairs Smt. @nsitharaman met Mr. @BillGates, Chair and Board Member @gatesfoundation, in New Delhi, today, along with Mr. @MSuzman, CEO and Board Member @gatesfoundation, and Mr. Hari Menon, Country Director-India/South and Southeast Asia of @BMGFIndia. Mr. @BillGates discussed with FM Smt. @nsitharaman about @gatesfoundation engagement with India’s innovation ecosystem to develop solutions and global public goods for progress in #health and #agriculture sectors. Mr. @BillGates also shared @gatesfoundation work in digital #FinancialInclusion, public finance management, #DPI and women’s economic empowerment and said that he looked forward for more such collaborative efforts with India. Union Finance Minister Smt. @nsitharaman appreciated the works of the @gatesfoundation and also mentioned about India's forward-looking policies for fostering world-class #AI infrastructure. FM Smt. @nsitharaman apprised Mr. @BillGates about India's initiatives such as the establishment of Centres of Excellence for AI in four areas i.e. agriculture, healthcare, sustainable cities and education, that are strengthening the country’s AI ecosystem and paving the way for innovation and self-reliance in this critical sector.
- Aug 10, 20263.9x their median
World's largest real-time payment system belongs to us. In July 2026 alone, we processed 2,366 crore UPI transactions worth ₹29.9 lakh crore. It's because of the UPI transactions being done by the SVANidhi merchants, redi-patriwalas, etc., that UPI has become so big. - Smt @nsitharaman in Rajya Sabha (1/n)
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 108 interactions against 4.2M followers, an engagement rate of 0.003%. Measured over 55 original posts, its engagement rate beats 31% of 1,223 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 26K times each, and 0.409% of those impressions turn into an interaction. That is about 0.621% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 5.1 posts a day over the last 30 days, with activity on roughly 50% of days. Most posts go out around 14:00 UTC, and Tuesday is the busiest day of the week. Of the 55 posts sampled, 87% carry an image or video and 42% link out. The account's strongest tracked post pulled 9.3K interactions, about 86x its own typical post. Recurring topics include #psbconfluence2026, #harghartiranga, #facebook.
- What is Ministry of Finance's engagement rate on X?
- Ministry of Finance (@FinMinIndia) has an engagement rate of 0.003%, based on the median interactions across 55 original posts from the last 30 days against 4,246,057 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.003%, Ministry of Finance sits above the 10th percentile of the 14,083 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @FinMinIndia have real engagement?
- Its engagement rate beats 31% of the tracked X accounts closest to it in follower count (1,223 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @FinMinIndia post?
- Most posts go out around 14:00 UTC, and Tuesday is its busiest day, at roughly 5.13 posts per day across the measured window.