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FENDI engagement report

@Fendi - 1.1M followers on X

Measured over 29 original posts from a 30-day window, last computed on October 27, 2026.

Engagement

Middle of its size range
Per follower
0.013%
of 1.1M followers
Per impression
1.25%
12K views on a typical post
Reach
1.03%
of its followers see a post
Typical post
145
interactions (median)
Saved
0.026%
3 bookmarks on a typical post
Posting rate
0.97/day
active 73% of days
Peak time
12:00 UTC
Monday

A typical post picks up 145 interactions against 1.1M followers, an engagement rate of 0.013%. Measured over 29 original posts, its engagement rate beats 37% of 21,185 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 12K times each, and 1.25% of those impressions turn into an interaction. That is about 1.04% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.97 post a day over the last 30 days, with activity on roughly 73% of days. Most posts go out around 12:00 UTC, and Monday is the busiest day of the week. Of the 29 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 36K interactions, about 246x its own typical post.

Measured over 29 original posts from a 30-day window, last computed on October 27, 2026.

Compared with accounts its own size

FENDI's engagement rate beats 37% of the tracked X accounts closest to it in follower count (21,185 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 53% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.013%, FENDI sits above the 10th percentile of the 212,146 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.

p100.004%
p250.025%
p50 (median)0.146%
p750.694%
p902.61%
p9983.1%
Engagement rate as a share of followers, across the 212,146 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,455 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.025%
50th percentile0.146%
75th percentile0.694%
90th percentile2.61%
99th percentile83.1%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 12:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 12:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 12:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link0% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 173 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Aug 16, 2026246x their median

    The 1997 icon of expressive craftsmanship, relaunched by Maria Grazia Chiuri FENDI Ambassador Ren Meguro celebrates the Baguette® 26424 https://t.co/kF7bLSAkrF

    29K6.2K184335579K viewsView on X
  • Sep 24, 2026243x their median

    FENDI Ambassador Ren Meguro joined the House for the Spring/Summer 2027 show https://t.co/IUN6jUZHjH

    26K7.5K5899601.2M viewsView on X
  • Sep 24, 2026205x their median

    FENDI Ambassador Bang Chan joined the House for the Spring/Summer 2027 show https://t.co/3aTFhQ3IC3

    23K6.8K211124259K viewsView on X
  • Jun 21, 2026234x their median

    FENDI Ambassador Bang Chan celebrates the new Baguette® 26424 by Maria Grazia Chiuri ©️ Bibi Borthwick https://t.co/wSSuk4wGDY

    22K6.1K12562322K viewsView on X
  • Jun 19, 2026232x their median

    FENDI Ambassador Bang Chan celebrates the new Baguette® 26424 by Maria Grazia Chiuri ©️ Bibi Borthwick https://t.co/hWYHjIJLqd

    21K6.1K218119246K viewsView on X
  • Sep 25, 2026138x their median

    FENDI Ambassador MINA joined the House for the Spring/Summer 2027 show https://t.co/nVQci5WRIZ

    15K3.9K1.0K158363K viewsView on X
  • Aug 18, 202694x their median

    FENDI Ambassador Ren Meguro for the Baguette® 26424 relaunched by Maria Grazia Chiuri Discover the icon in boutiques and on the House’s official site https://t.co/5KHRzcgrMc

    10K2.9K112174172K viewsView on X
  • Sep 23, 202673x their median

    FENDI Spring/Summer 2027 Show https://t.co/F89rSGACw0

    8.5K1.8K65220634K viewsView on X
  • Sep 23, 202635x their median

    FENDI Spring/Summer 2027 Show https://t.co/F89rSGA4Gs

    3.8K1.1K89139184K viewsView on X
  • Aug 24, 202634x their median

    Embodying the icon’s original spirit with an iteration blending animalier and floral embellishments, FENDI Ambassador MINA celebrates the re-launch of the Baguette®️ 26424 by Maria Grazia Chiuri https://t.co/vAofBv5NJ2

    3.5K1.2K1653248K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 145 interactions against 1.1M followers, an engagement rate of 0.013%. Measured over 29 original posts, its engagement rate beats 37% of 21,185 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 12K times each, and 1.25% of those impressions turn into an interaction. That is about 1.04% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.97 post a day over the last 30 days, with activity on roughly 73% of days. Most posts go out around 12:00 UTC, and Monday is the busiest day of the week. Of the 29 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 36K interactions, about 246x its own typical post.

What is FENDI's engagement rate on X?
FENDI (@Fendi) has an engagement rate of 0.013%, based on the median interactions across 29 original posts from the last 30 days against 1,117,571 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.013%, FENDI sits above the 10th percentile of the 212,146 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @Fendi have real engagement?
Its engagement rate beats 37% of the tracked X accounts closest to it in follower count (21,185 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @Fendi post?
Most posts go out around 12:00 UTC, and Monday is its busiest day, at roughly 0.97 posts per day across the measured window.

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