Fender engagement report
@Fender - 726K followers on X
Measured over 14 original posts from a 30-day window, last computed on September 1, 2026.
Engagement
A typical post picks up 278 interactions against 726K followers, an engagement rate of 0.038%. Measured over 14 original posts, its engagement rate beats 54% of 3,809 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 25K times each, and 1.11% of those impressions turn into an interaction. That is about 3.44% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.53 post a day over the last 30 days, with activity on roughly 50% of days. Most posts go out around 19:00 UTC, and Monday is the busiest day of the week. Of the 14 posts sampled, 100% carry an image or video, 14% are part of a thread and 50% link out. The account's strongest tracked post pulled 755 interactions, about 2.7x its own typical post.
Measured over 14 original posts from a 30-day window, last computed on September 1, 2026. Recurring tag: #jayspray.
Compared with accounts its own size
Fender's engagement rate beats 54% of the tracked X accounts closest to it in follower count (3,809 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 55% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.038%, Fender sits above the 25th percentile of the 36,960 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.08%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.435% |
| 90th percentile | 2.10% |
| 99th percentile | 159.8% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 19:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 51K |
| 01:00 UTC | -2% | 52K |
| 02:00 UTC | -3% | 51K |
| 03:00 UTC | -4% | 54K |
| 04:00 UTC | -6% | 44K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 49K |
| 07:00 UTC | -5% | 53K |
| 08:00 UTC | -4% | 61K |
| 09:00 UTC | -3% | 70K |
| 10:00 UTC | -2% | 73K |
| 11:00 UTC | -3% | 79K |
| 12:00 UTC | -2% | 87K |
| 13:00 UTC | -2% | 96K |
| 14:00 UTC | -4% | 99K |
| 15:00 UTC | -2% | 102K |
| 16:00 UTC | -3% | 99K |
| 17:00 UTC | -2% | 92K |
| 18:00 UTC | -1% | 85K |
| 19:00 UTC | -2% | 80K |
| 20:00 UTC | -1% | 75K |
| 21:00 UTC | -1% | 67K |
| 22:00 UTC | -2% | 58K |
| 23:00 UTC | -1% | 52K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 233K |
| Monday | 0% | 292K |
| Tuesday | -3% | 284K |
| Wednesday | -1% | 253K |
| Thursday | -2% | 246K |
| Friday | -3% | 255K |
| Saturday | +3% | 229K |
Best tweets
- May 19, 20262.7x their median
The Precision Bass revolutionized music 75 years ago and has remained the pulse of modern music ever since. Its total reinvention of the instrument changed the sound, playability and future of bass. It was a seismic shift in songwriting and a transformation in touring. Every player who picks up the Precision Bass expands its universe of possibility, keeping it forever on the frontlines of culture. R&B, rock, punk, metal and emerging creators, if it’s been played, it’s been played on a P Bass. We’re celebrating 75 years of the P Bass with the artists who’ve made it an icon. Stay tuned for more throughout ’26. Learn more: https://t.co/KF04oxQkvt
- Jul 17, 20262.2x their median
Celebrating the 75th Anniversary of the Telecaster, internationally acclaimed guitarist MIYAVI shares how the Telecaster plays an important role in expressing his emotions through music. https://t.co/2qGmW9s2Lc
- Jun 26, 20261.8x their median
We’re taking a look at some of our fan-favorite Artist Signature models from years past and present. Next up: The Jimi Hendrix Stratocaster. Specs include: 🔎 Reverse headstock with signature on rear 🔎 Special neck plate with silhouette and engraved "Authentic Hendrix" inscription 🔎 American Vintage '65 pickups with reverse-slant single-coil bridge pickup 🔎 Reverse-mounted pickups creates reverse pole piece stagger for subtly changed string-to-string volume balance 🔎 9.5"-radius "C"-shaped maple neck with medium jumbo frets Learn more: https://t.co/uKBUIdw7Mg
- Aug 21, 20261.6x their median
We're loving this Satin Finish '60s Precision Bass with a Mahogany body and a figured Koa top built by Jason Smith. https://t.co/HN3GkQ1z3c
- Aug 19, 20261.6x their median
Get a closer look at the 75th Anniversary American Vintage II 1951 Nocaster. Learn more: https://t.co/qULD5MejGz https://t.co/WsSd7BTJEJ
- Jun 2, 2026
Happy #TeleTuesday! Here's a '52 2-Color Sunburst Tele from @davidbrown_fender. https://t.co/u4OlPDPbQL
- Aug 18, 2026
New 75th Anniversary colors have arrived! Watch Joshua Ray Gooch and Jon Button walk through the 75th Anniversary Player II Telecaster and Precision Bass, plus the American Vintage II 1951 Nocaster. Learn more: https://t.co/mjO8yp7JrG https://t.co/nKYbA3e0JZ
- Jul 22, 2026
We sat down with U2's Adam Clayton to find out what he looks for in a P Bass and how it shaped his playing style. Watch the full conversation here: https://t.co/yorbaI0tew https://t.co/N4STAvEbQ0
- Jul 10, 2026
Take a look at this beautiful build from Jason Smith! Tag someone below who would love this one. https://t.co/eCBBtKQSkB
- Jun 14, 2026
Here's a little Sunday Sparkle for your feed from David Brown. ✨ This one is heading out to Fender Custom Shop Japan. https://t.co/rl7NQAMFNQ
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 278 interactions against 726K followers, an engagement rate of 0.038%. Measured over 14 original posts, its engagement rate beats 54% of 3,809 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 25K times each, and 1.11% of those impressions turn into an interaction. That is about 3.44% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.53 post a day over the last 30 days, with activity on roughly 50% of days. Most posts go out around 19:00 UTC, and Monday is the busiest day of the week. Of the 14 posts sampled, 100% carry an image or video, 14% are part of a thread and 50% link out. The account's strongest tracked post pulled 755 interactions, about 2.7x its own typical post.
- What is Fender's engagement rate on X?
- Fender (@Fender) has an engagement rate of 0.038%, based on the median interactions across 14 original posts from the last 30 days against 726,151 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.038%, Fender sits above the 25th percentile of the 36,960 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @Fender have real engagement?
- Its engagement rate beats 54% of the tracked X accounts closest to it in follower count (3,809 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @Fender post?
- Most posts go out around 19:00 UTC, and Monday is its busiest day, at roughly 0.53 posts per day across the measured window.