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Fender engagement report

@Fender - 726K followers on X

Measured over 14 original posts from a 30-day window, last computed on September 1, 2026.

Engagement

Middle of its size range
Per follower
0.038%
of 726K followers
Per impression
1.11%
25K views on a typical post
Reach
3.44%
of its followers see a post
Typical post
278
interactions (median)
Saved
0.054%
14 bookmarks on a typical post
Posting rate
0.53/day
active 50% of days
Peak time
19:00 UTC
Monday

A typical post picks up 278 interactions against 726K followers, an engagement rate of 0.038%. Measured over 14 original posts, its engagement rate beats 54% of 3,809 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 25K times each, and 1.11% of those impressions turn into an interaction. That is about 3.44% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.53 post a day over the last 30 days, with activity on roughly 50% of days. Most posts go out around 19:00 UTC, and Monday is the busiest day of the week. Of the 14 posts sampled, 100% carry an image or video, 14% are part of a thread and 50% link out. The account's strongest tracked post pulled 755 interactions, about 2.7x its own typical post.

Measured over 14 original posts from a 30-day window, last computed on September 1, 2026. Recurring tag: #jayspray.

Compared with accounts its own size

Fender's engagement rate beats 54% of the tracked X accounts closest to it in follower count (3,809 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 55% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.038%, Fender sits above the 25th percentile of the 36,960 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.08%.

p100.002%
p250.012%
p50 (median)0.08%
p750.435%
p902.10%
p99159.8%
Engagement rate as a share of followers, across the 36,960 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,518 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.435%
90th percentile2.10%
99th percentile159.8%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 19:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 19:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 19:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%51K
03:00 UTC-4%54K
04:00 UTC-6%44K
05:00 UTC-4%42K
06:00 UTC-4%49K
07:00 UTC-5%53K
08:00 UTC-4%61K
09:00 UTC-3%70K
10:00 UTC-2%73K
11:00 UTC-3%79K
12:00 UTC-2%87K
13:00 UTC-2%96K
14:00 UTC-4%99K
15:00 UTC-2%102K
16:00 UTC-3%99K
17:00 UTC-2%92K
18:00 UTC-1%85K
19:00 UTC-2%80K
20:00 UTC-1%75K
21:00 UTC-1%67K
22:00 UTC-2%58K
23:00 UTC-1%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%233K
Monday0%292K
Tuesday-3%284K
Wednesday-1%253K
Thursday-2%246K
Friday-3%255K
Saturday+3%229K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • May 19, 20262.7x their median

    The Precision Bass revolutionized music 75 years ago and has remained the pulse of modern music ever since. Its total reinvention of the instrument changed the sound, playability and future of bass. It was a seismic shift in songwriting and a transformation in touring. Every player who picks up the Precision Bass expands its universe of possibility, keeping it forever on the frontlines of culture. R&B, rock, punk, metal and emerging creators, if it’s been played, it’s been played on a P Bass. We’re celebrating 75 years of the P Bass with the artists who’ve made it an icon. Stay tuned for more throughout ’26. Learn more: https://t.co/KF04oxQkvt

    3132381921243K viewsView on X
  • Jul 17, 20262.2x their median

    Celebrating the 75th Anniversary of the Telecaster, internationally acclaimed guitarist MIYAVI shares how the Telecaster plays an important role in expressing his emotions through music. https://t.co/2qGmW9s2Lc

    5126618657K viewsView on X
  • Jun 26, 20261.8x their median

    We’re taking a look at some of our fan-favorite Artist Signature models from years past and present. Next up: The Jimi Hendrix Stratocaster. Specs include:⁠ ⁠ 🔎 Reverse headstock with signature on rear 🔎 Special neck plate with silhouette and engraved "Authentic Hendrix" inscription 🔎 American Vintage '65 pickups with reverse-slant single-coil bridge pickup 🔎 Reverse-mounted pickups creates reverse pole piece stagger for subtly changed string-to-string volume balance 🔎 9.5"-radius "C"-shaped maple neck with medium jumbo frets ⁠ Learn more: https://t.co/uKBUIdw7Mg

    4414617222K viewsView on X
  • Aug 21, 20261.6x their median

    We're loving this Satin Finish '60s Precision Bass with a Mahogany body and a figured Koa top built by Jason Smith. https://t.co/HN3GkQ1z3c

    3913914427K viewsView on X
  • Aug 19, 20261.6x their median

    Get a closer look at the 75th Anniversary American Vintage II 1951 Nocaster. Learn more: https://t.co/qULD5MejGz https://t.co/WsSd7BTJEJ

    3813515425K viewsView on X
  • Jun 2, 2026

    Happy #TeleTuesday! Here's a '52 2-Color Sunburst Tele from @davidbrown_fender. https://t.co/u4OlPDPbQL

    3252946316K viewsView on X
  • Aug 18, 2026

    New 75th Anniversary colors have arrived! Watch Joshua Ray Gooch and Jon Button walk through the 75th Anniversary Player II Telecaster and Precision Bass, plus the American Vintage II 1951 Nocaster. Learn more: https://t.co/mjO8yp7JrG https://t.co/nKYbA3e0JZ

    3353115225K viewsView on X
  • Jul 22, 2026

    We sat down with U2's Adam Clayton to find out what he looks for in a P Bass and how it shaped his playing style. Watch the full conversation here: https://t.co/yorbaI0tew https://t.co/N4STAvEbQ0

    3074813729K viewsView on X
  • Jul 10, 2026

    Take a look at this beautiful build from Jason Smith! Tag someone below who would love this one. https://t.co/eCBBtKQSkB

    3183023325K viewsView on X
  • Jun 14, 2026

    Here's a little Sunday Sparkle for your feed from David Brown. ✨ This one is heading out to Fender Custom Shop Japan. https://t.co/rl7NQAMFNQ

    3083219319K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#jayspray

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 278 interactions against 726K followers, an engagement rate of 0.038%. Measured over 14 original posts, its engagement rate beats 54% of 3,809 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 25K times each, and 1.11% of those impressions turn into an interaction. That is about 3.44% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.53 post a day over the last 30 days, with activity on roughly 50% of days. Most posts go out around 19:00 UTC, and Monday is the busiest day of the week. Of the 14 posts sampled, 100% carry an image or video, 14% are part of a thread and 50% link out. The account's strongest tracked post pulled 755 interactions, about 2.7x its own typical post.

What is Fender's engagement rate on X?
Fender (@Fender) has an engagement rate of 0.038%, based on the median interactions across 14 original posts from the last 30 days against 726,151 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.038%, Fender sits above the 25th percentile of the 36,960 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @Fender have real engagement?
Its engagement rate beats 54% of the tracked X accounts closest to it in follower count (3,809 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @Fender post?
Most posts go out around 19:00 UTC, and Monday is its busiest day, at roughly 0.53 posts per day across the measured window.

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