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Fareed Zakaria engagement report

@FareedZakaria - 1.5M followers on X

Measured over 44 original posts from a 30-day window, last computed on October 24, 2026.

Engagement

Middle of its size range
Per follower
0.02%
of 1.5M followers
Per impression
0.675%
45K views on a typical post
Reach
3.03%
of its followers see a post
Typical post
306
interactions (median)
Saved
0.111%
50 bookmarks on a typical post
Posting rate
1.63/day
active 57% of days
Peak time
18:00 UTC
Sunday

A typical post picks up 306 interactions against 1.5M followers, an engagement rate of 0.02%. Measured over 44 original posts, its engagement rate beats 44% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 45K times each, and 0.675% of those impressions turn into an interaction. That is about 3.02% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.6 posts a day over the last 30 days, with activity on roughly 57% of days. Most posts go out around 18:00 UTC, and Sunday is the busiest day of the week. Of the 44 posts sampled, 55% carry an image or video and 23% link out. The account's strongest tracked post pulled 8.5K interactions, about 28x its own typical post.

Measured over 44 original posts from a 30-day window, last computed on October 24, 2026.

Compared with accounts its own size

Fareed Zakaria's engagement rate beats 44% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 38% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.02%, Fareed Zakaria sits above the 10th percentile of the 204,798 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.

p100.004%
p250.024%
p50 (median)0.143%
p750.678%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 204,798 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,879 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.678%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 18:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 18:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 18:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Sunday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Sunday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video55% of posts+111%+108% to +115%34K
Outbound link23% of posts-41%-42% to -40%32K
Typical length-+15%+14% to +16%32K
  • 55% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 23% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 454 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Oct 7, 202628x their median

    "Will AI cause Armageddon?" is the wrong question. The discussion about the threats that AI might pose has taken on an apocalyptic tone: will it extinguish life on Earth? Will it destroy humanity? It won’t, but it poses some far more real dangers to us all—right now, not in some imagined future. In the next couple of years, we are likely to face a new wave of rampant, pervasive cyberattacks and cybercrime. As the recent series of attacks by AI agents show, we no longer need to speculate about whether AI can conduct cyberattacks. It can. The important question now is what happens when attacks that once required skilled human beings can be conducted by machines, at machine speed and machine scale. For most of cybersecurity’s history, we have built defenses around an unstated assumption: the attacker is human. A person—or a team—has to inspect a system, find a weakness, exploit it, see what happens and decide what to do next. That takes time. Detection therefore buys time. Defenders spot an intrusion and respond before the attacker gets much further. Frontier AI attacks that assumption. An agent does not need to sleep. It can inspect code, probe a network, hit a barrier, devise another approach and try again. Make a thousand copies and they can work against a thousand targets at once. Allow agents to share what they learn and hacking begins to change from a human-scale activity into a machine-scale one. At Rubrik, we are seeing part of this transformation firsthand. Through our participation in Anthropic’s Project Glasswing, one lesson became clear. AI is not necessarily creating new vulnerabilities. It is collapsing the cost and time required to discover them. That changes the economics of cybersecurity. Modern software may contain thousands of small imperfections. Most lead nowhere. A few, combined in the right sequence, open a path through a supposedly secure system. Historically, finding those chains required talented people, lots of time and some luck. Frontier models can increasingly do the searching themselves, discovering paths through complex systems that humans might never find. This is what makes complacency about the new threat so dangerous. In 1998 a group of hackers appeared before Congress and warned that the rapidly expanding internet contained vulnerabilities capable of producing enormous disruption. There was no single cyber Armageddon. Instead North Korea crippled Sony Pictures. WannaCry raced through more than 200,000 computers in roughly 150 countries, disrupting hospitals and factories. NotPetya began as a Russian attack on Ukraine and caused about $10 billion in damage worldwide. Ransomware shut down Colonial Pipeline and disrupted fuel supplies across the American east coast. It would be strange to look at that history and conclude that the warnings were overblown. The catastrophe did not arrive as one spectacular event. Cyber insecurity became a permanent condition. Now imagine that condition at machine speed. That is why “Will AI cause Armageddon?” is the wrong question. A hospital whose systems are encrypted, a bank that loses control of its identities, or a company that cannot recover its data doesn’t care much whether civilization remains intact. The question is whether AI can make attacks faster, cheaper, more sophisticated and vastly easier to replicate. We are beginning to get the answer. Cyber-defense therefore has to change as well. For years the industry has concentrated on prevention and detection: keep the attacker out and, failing that, spot him quickly. Both remain essential. But when attacks operate at machine speed, detection may no longer buy enough time. Intrusion, exploitation and damage can begin to collapse toward the same instant. Companies must assume that some attacks will succeed. They need to be able to recover just as fast. The answer is not less AI. It is more AI on the defensive side: continuously hunting vulnerabilities, watching identities and data, detecting abnormal behavior, patching weaknesses and helping restore compromised systems. Machine-speed attacks require machine-speed defense. There has always been an asymmetry in cybersecurity. An attacker has to be right once. A defender has to be right every time. AI makes that imbalance more dangerous because attackers do not need permission, compliance reviews or perfect systems. They need only find one opening—and now they can search for it continuously, cheaply and at an enormous scale. Criminal groups and hostile governments will use this technology. They would be foolish not to. The first generation of cybersecurity was built to stop human beings sitting at keyboards. That world has ended. The next attack may be launched by thousands of agents, moving at a speed no human team can match. If the hackers are becoming machines, our defenses must become machines too.

    8.1K31597325.3M viewsView on X
  • Aug 16, 202628x their median

    For decades, Sweden was known for its inclusive welfare state and its strong voice on human rights. But recently, the country has come to resemble something very different: an ultra-capitalist haven, with an increasingly tough approach on immigration. I explained what changed: https://t.co/Z3epDw8IBl

    6.4K1.2K5402371.3M viewsView on X
  • Aug 9, 202613x their median

    Democrats are facing a dilemma: The left has the passion, but the middle still has the votes the party needs to win in general elections. To win, Democrats don’t need to move left on economics. They need to move to the center on cultural issues. My take: https://t.co/5kyDsei6UH

    2.8K458631187414K viewsView on X
  • Sep 13, 202610x their median

    Diplomacy begins with understanding the person across the table. In negotiating with Vladimir Putin, Jared Kushner and Steve Witkoff see a businessman. Putin’s record suggests that he is something very different. My take: https://t.co/cMqmvmm9OP

    2.3K67412350133K viewsView on X
  • Aug 2, 20267.8x their median

    President Trump's tariffs have made the US into a paragon of protectionism. The result has been higher prices, weaker investment, fewer manufacturing jobs — and a willingness to make falsehood official policy in order to defend a failed economic creed. My take: https://t.co/SXLshuZQbh

    1.7K605983094K viewsView on X
  • Jul 31, 20267.8x their median

    The result of President Trump’s tariffs has not been a manufacturing renaissance. It has been higher prices, weaker investment, fewer manufacturing jobs — and a willingness to make falsehood official policy in order to defend a failed economic creed. My latest column: https://t.co/8MoZgoguBD

    1.6K696693268K viewsView on X
  • Oct 18, 20267.7x their median

    Saudi Arabia has the biggest economy in the Middle East, and one of the world's most expensive military arsenals. So why is it so vulnerable to attacks from the Houthis, the Yemeni rebel group? I asked Bernard Haykel, professor of Near Eastern studies at Princeton: https://t.co/To1XbE3dns

    1.8K36812629227K viewsView on X
  • Oct 18, 20266.9x their median

    California's failure to build high-speed rail is maybe the most egregious example of America's inability to deliver modern infrastructure. Perhaps it could learn from another Western country with one of the world's largest and cheapest high-speed train networks: Spain. I explained:

    1.6K31712856113K viewsView on X
  • Aug 14, 20266.9x their median

    For eight decades, the U.S. built up something as powerful as aircraft carriers and squadrons of F-35s: credibility. The Iran war has been a master class in how to squander it. My latest column: https://t.co/HFo9O71vv8

    1.5K45910635235K viewsView on X
  • Jul 26, 20266.3x their median

    Iran's economy has been pummeled by war and sanctions. So why has that country not been compelled to make peace? The answer lies in part in Tehran's surprising degree of economic resilience: https://t.co/FLRTy7UhQ3

    1.5K30310817164K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 306 interactions against 1.5M followers, an engagement rate of 0.02%. Measured over 44 original posts, its engagement rate beats 44% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 45K times each, and 0.675% of those impressions turn into an interaction. That is about 3.02% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.6 posts a day over the last 30 days, with activity on roughly 57% of days. Most posts go out around 18:00 UTC, and Sunday is the busiest day of the week. Of the 44 posts sampled, 55% carry an image or video and 23% link out. The account's strongest tracked post pulled 8.5K interactions, about 28x its own typical post.

What is Fareed Zakaria's engagement rate on X?
Fareed Zakaria (@FareedZakaria) has an engagement rate of 0.02%, based on the median interactions across 44 original posts from the last 30 days against 1,497,131 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.02%, Fareed Zakaria sits above the 10th percentile of the 204,798 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @FareedZakaria have real engagement?
Its engagement rate beats 44% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @FareedZakaria post?
Most posts go out around 18:00 UTC, and Sunday is its busiest day, at roughly 1.63 posts per day across the measured window.

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