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Fanatical engagement report

@Fanatical - 391K followers on X

Measured over 51 original posts from a 30-day window, last computed on September 1, 2026.

Engagement

Bottom 10% for its size
Per follower
0.002%
of 391K followers
Per impression
0.108%
5.6K views on a typical post
Reach
1.42%
of its followers see a post
Typical post
6
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
2.67/day
active 40% of days
Peak time
11:00 UTC
Friday

A typical post picks up 6 interactions against 391K followers, an engagement rate of 0.002%. Measured over 51 original posts, its engagement rate beats 6% of 3,775 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 5.6K times each, and 0.108% of those impressions turn into an interaction. That is about 1.42% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.7 posts a day over the last 30 days, though only 40% of days saw any activity at all. Most posts go out around 11:00 UTC, and Friday is the busiest day of the week. Of the 51 posts sampled, 100% carry an image or video and 55% are part of a thread. The account's strongest tracked post pulled 291 interactions, about 49x its own typical post.

Measured over 51 original posts from a 30-day window, last computed on September 1, 2026.

Compared with accounts its own size

Fanatical's engagement rate beats 6% of the tracked X accounts closest to it in follower count (3,775 accounts, accounts of similar size (decile 6 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 6% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.002%, Fanatical sits above the 10th percentile of the 36,654 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.08%
p750.433%
p902.10%
p99160.5%
Engagement rate as a share of followers, across the 36,654 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,977 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.433%
90th percentile2.10%
99th percentile160.5%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 11:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 11:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 11:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%61K
09:00 UTC-3%70K
10:00 UTC-2%72K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%94K
14:00 UTC-4%97K
15:00 UTC-2%101K
16:00 UTC-3%98K
17:00 UTC-2%91K
18:00 UTC-1%85K
19:00 UTC-1%80K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-1%57K
23:00 UTC-2%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Friday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Friday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%231K
Monday0%288K
Tuesday-2%278K
Wednesday-1%251K
Thursday-1%245K
Friday-3%253K
Saturday+3%227K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 24, 202649x their median

    Win a Steam Deck! πŸ‰ To celebrate the imminent release of Dragon's Dogma II: Dark Arisen, we're giving you the chance to win a Steam Deck simply by wishlisting the game! You could also win a copy of the game or a Fanatical voucher! Simply wishlist the game and sync your Steam account with Fanatical to enter! πŸ”½

    2244619221K viewsView on X
  • Aug 28, 20268.2x their median

    ICYMI... You could win a Steam Deck simply by wishlisting Dragon's Dogma II: Dark Arisen on Steam! 🐲 All you have to do is wishlist the game and sync your Steam account with Fanatical to enter! πŸ”½ https://t.co/yCD0TYWIrI

    4252011K viewsView on X
  • Aug 31, 20266.5x their median

    Woke up thinking about The Elder Scrolls III: Morrowind. https://t.co/WOr5fZZkyq

    343209.2K viewsView on X
  • Aug 27, 20264.7x their median

    Discover nine excellent games from the Brazilian publisher Nuntius! πŸ‡§πŸ‡· Take to the foosball pitch in Pimbolas, escape an unrelenting monster in Damned 2, blast away extraterrestrial invaders in Alien Strike, and much more! Grab all 9 games for just $7.99! πŸ”½ https://t.co/HmOORKVx71

    194239.0K viewsView on X
  • Aug 27, 20264.2x their median

    Woke up thinking about Mad Max. https://t.co/wpEPpXdATN

    2302010K viewsView on X
  • Aug 26, 20263.7x their median

    πŸ”“ Last Chance to Win a Steam Machine 2TB + Controller! There are still plenty of instant win prizes to be had too! πŸ₯‡ Gold Vaults 🎁 Merch Packs πŸ” AAA Games 1 Key = 1 Entry into our Prize Draw to Win a Steam Machine! https://t.co/I3Uu1vIWpB

    182206.6K viewsView on X
  • Aug 23, 20263.3x their median

    A quarter of a century since we met Dante for the first time. How time flies. It feels like only yesterday that we went on a quest to defeat Mundus. Yet, since that incredible day, we've been treated to delights with this franchise. But... did you know its key mechanic of slashing enemies in the air was a result of a bug found during development on Onimusha: Warlords? The world works in mysterious ways... Come back to us soon Dante; a sixth instalment would feed families.

    173006.2K viewsView on X
  • Aug 24, 20262.8x their median

    It's been 16 years since this lil' thing of ours went to Empire Bay. Mafia II made the player an offer they couldn't refuse; gameplay, story, setting, and aura that could not be matched by anything else. This might have been post-war, but Empire Bay was experiencing anything but peacetime. Falcone, Vinci, and Clemente were all making a claim for the throne, and you were perfectly placed to become kingmaker. 2K joined a legion of mob royalty that includes works by Scorcese and Coppola with this one. What a game.

    143005.6K viewsView on X
  • Aug 24, 20262.8x their median

    Remember back in the early 2010s when every single game coming out was about slaying hordes of the undead? What a time to be alive that was. From the cold, abandoned warehouse somewhere on the Eastern Front that arguably kicked the whole trend off, to an island paradise overrun by the undead, we've had zombie games cover the full gauntlet of locales and genres. What perhaps sets this era of gaming apart was the mix of both classic franchises and brand new IPs coming to town with big hitters. If you were into zombies back then, you were in for a feast every time you went to your local games store. Zombies aren't quite the tour de force they once were in popular media, although their presence is still very much felt. Which is your favourite zombie game? 1. Dead Island: Riptide 2. Resident Evil 5 3. Zombie Army Trilogy 4. The Walking Dead

    1502011K viewsView on X
  • Aug 23, 20262.8x their median

    Alexa, play Icarus by Michael McCann... I remember the trailer (and that incredible theme song) for Deus Ex: Human Revolution dropping like it was yesterday. It was a fitting introduction to what we could expect from this game; a masterpiece. Whether it be the incredible soundtrack, the incredible world, the gorgeous visuals, or the captivating gameplay, Human Revolution delivered what you wanted in spades. It's everything we could've ever wanted from a game.

    170006.2K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 6 interactions against 391K followers, an engagement rate of 0.002%. Measured over 51 original posts, its engagement rate beats 6% of 3,775 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 5.6K times each, and 0.108% of those impressions turn into an interaction. That is about 1.42% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.7 posts a day over the last 30 days, though only 40% of days saw any activity at all. Most posts go out around 11:00 UTC, and Friday is the busiest day of the week. Of the 51 posts sampled, 100% carry an image or video and 55% are part of a thread. The account's strongest tracked post pulled 291 interactions, about 49x its own typical post.

What is Fanatical's engagement rate on X?
Fanatical (@Fanatical) has an engagement rate of 0.002%, based on the median interactions across 51 original posts from the last 30 days against 390,695 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.002%, Fanatical sits above the 10th percentile of the 36,654 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @Fanatical have real engagement?
Its engagement rate beats 6% of the tracked X accounts closest to it in follower count (3,775 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @Fanatical post?
Most posts go out around 11:00 UTC, and Friday is its busiest day, at roughly 2.67 posts per day across the measured window.

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