FEMSA engagement report
@FEMSA - 239K followers on X
Measured over 41 original posts from a 30-day window, last computed on September 29, 2026.
Engagement
A typical post picks up 10 interactions against 239K followers, an engagement rate of 0.004%. Measured over 41 original posts, its engagement rate beats 15% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 4.6K times each, and 0.22% of those impressions turn into an interaction. That is about 1.91% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.6 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 17:00 UTC, and Monday is the busiest day of the week. Of the 41 posts sampled, 88% carry an image or video, 15% are part of a thread and 37% link out. The account's strongest tracked post pulled 30 interactions, about 3.0x its own typical post. Recurring topics include #cocacolafemsa, #tiendasbara, #femsasalud.
Measured over 41 original posts from a 30-day window, last computed on September 29, 2026. Recurring tags: #cocacolafemsa, #tiendasbara, #femsasalud.
Compared with accounts its own size
FEMSA's engagement rate beats 15% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 13% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.004%, FEMSA sits above the 10th percentile of the 205,261 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 17:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 88% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 37% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 88% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 37% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 462 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 11, 20263.0x their median
En el marco de los 100 años de Coca-Cola México, se llevó a cabo una cena conmemorativa para celebrar un siglo de historia y reconocer a quienes han contribuido a construir el Sistema Coca-Cola a lo largo de generaciones. Durante la velada se presentó el libro conmemorativo del centenario y se rindió homenaje a embotelladores, expresidentes y líderes que han sido parte de esta historia. Como integrante del Sistema Coca-Cola en México desde 1979, #CocaColaFEMSA recibió un reconocimiento de Bruno Pietracci, Presidente de Coca-Cola Latinoamérica, y Louis Balat, Presidente de Coca-Cola México. ¡Felicidades por este importante aniversario! #SomosFEMSA #CocaCola #100AñosDeCocaCola
- Aug 4, 20262.8x their median
Puebla suma su primera @Tiendas_OXXO inclusiva, un espacio diseñado para brindar una experiencia más accesible para clientes, colaboradores y todas las personas 🙌🏼 Cuenta con guías podotáctiles, accesos más amplios, señalización accesible y mobiliario funcional que favorecen la movilidad y autonomía de personas con discapacidad y movilidad limitada. Con esta apertura, Puebla se suma a la red de tiendas inclusivas de OXXO en México, visítala en 📍 Av. Manuel Espinosa Yglesias 1818, Mirador, Puebla de Zaragoza, Puebla. 📲 Consulta la información completa aquí: https://t.co/qD4FnQbfdl #SomosFEMSA #OXXO #Inclusión #Puebla
- Aug 8, 20262.5x their median
El legado de @Rayados también se escribe con nombres que marcaron una época ⚽️✍🏼 Como parte de la edición 2026 de Leyenda Rayada, Ignacio “Gallo” Jauregui y Magdaleno Cano fueron incorporados al Muro de Leyendas del Club de Futbol Monterrey. Un reconocimiento a dos figuras que dejaron huella dentro y fuera de la cancha, y que hoy forman parte de la historia inmortal del club ⭐ Descubre más sobre su legado: https://t.co/M7O65AeBKp #SomosFEMSA #Rayados #ClubDeFutbolMonterrey #LeyendaRayada
- Aug 13, 20262.4x their median
La educación financiera es una herramienta para construir mayor bienestar y resiliencia 📊 A través del taller Finanzas Claras, desde Valor Social FEMSA acercamos recursos prácticos a las colaboradoras y colaboradores de Doña Tota para fortalecer su bienestar financiero, afrontar imprevistos y planear mejor el futuro. Porque contar con herramientas para manejar las finanzas hoy puede abrir nuevas oportunidades para mañana. #DoñaTota #SomosFEMSA #EducaciónFinanciera
- Aug 5, 20262.4x their median
Ante el sismo ocurrido en Venezuela, la solidaridad y la acción no se detiene 🤝🇻🇪 A través de #CocaColaFEMSA, y junto con el Sistema Coca-Cola, FEMSA y @FundacionFEMSA, sumamos esfuerzos con brigadas, voluntarios y aliados locales para brindar apoyo y acompañar la recuperación de las comunidades afectadas. Seguimos presentes. #SomosFEMSA #CocaColaFEMSA #Venezuela
- Sep 11, 20262.1x their median
🔴 ¡Importante! En FEMSA y nuestras Unidades de Negocio no solicitamos dinero para exámenes o trámites. Encuentra oportunidades en https://t.co/BHFmMiporr y confirma información en nuestras cuentas oficiales. https://t.co/VafHmsI8HP
- Aug 21, 20262.1x their median
Compartimos un reconocimiento que nos llena de orgullo, #CocaColaFEMSA Uruguay fue reconocida en el Top 5 del ranking de las 30 empresas más grandes del país elaborado por Randstad. Un resultado que refleja el compromiso con el desarrollo profesional, el bienestar y la construcción de oportunidades para las personas 🤝 #SomosFEMSA
- Aug 4, 20262.0x their median
Un café de alta calidad, elaborado con granos 100% arábica de origen mexicano y preparado al momento. @Tiendas_OXXO impulsa una estrategia que reduce el costo de su café americano andatti en tiendas participantes de Nuevo León, Coahuila, Tamaulipas, Baja California, Querétaro, Guanajuato, Yucatán, Quintana Roo y Campeche. *Aplican términos y condiciones. #SomosFEMSA #OXXO #andatti
- Sep 10, 20261.9x their median
🧵📍 #TiendasBara inauguró un nuevo Centro de Distribución en Tlajomulco, Jalisco. Con una inversión inicial de 240 millones de pesos, el CEDIS cuenta con más de 10 mil m² de superficie y capacidad para abastecer hasta 400 tiendas, fortaleciendo la operación de la cadena en la región. #SomosFEMSA
- Aug 7, 20261.8x their median
Paso a paso, seguimos fortaleciendo espacios que cuidan el desarrollo y salud de las familias 🤱 En colaboración con la Secretaría de Salud de Nuevo León, @Tiendas_OXXO realizó la entrega de dos lactarios destinados al Hospital General de Juárez y al Hospital General Tierra y Libertad 🏥 Esta acción se suma a la estrategia “Alimentar con Amor”, impulsando espacios que promueven la lactancia materna y el bienestar de las familias. #SomosFEMSA #OXXO #NuevoLeón #SemanaDeLaLactancia
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 10 interactions against 239K followers, an engagement rate of 0.004%. Measured over 41 original posts, its engagement rate beats 15% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 4.6K times each, and 0.22% of those impressions turn into an interaction. That is about 1.91% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.6 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 17:00 UTC, and Monday is the busiest day of the week. Of the 41 posts sampled, 88% carry an image or video, 15% are part of a thread and 37% link out. The account's strongest tracked post pulled 30 interactions, about 3.0x its own typical post. Recurring topics include #cocacolafemsa, #tiendasbara, #femsasalud.
- What is FEMSA's engagement rate on X?
- FEMSA (@FEMSA) has an engagement rate of 0.004%, based on the median interactions across 41 original posts from the last 30 days against 238,915 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.004%, FEMSA sits above the 10th percentile of the 205,261 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @FEMSA have real engagement?
- Its engagement rate beats 15% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @FEMSA post?
- Most posts go out around 17:00 UTC, and Monday is its busiest day, at roughly 1.57 posts per day across the measured window.