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FA WALES engagement report

@FAWales - 268K followers on X

Measured over 53 original posts from a 30-day window, last computed on September 23, 2026.

Engagement

Bottom quarter for its size
Per follower
0.005%
of 268K followers
Per impression
0.165%
8.5K views on a typical post
Reach
3.16%
of its followers see a post
Typical post
14
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
2.2/day
active 63% of days
Peak time
14:00 UTC
Saturday

A typical post picks up 14 interactions against 268K followers, an engagement rate of 0.005%. Measured over 53 original posts, its engagement rate beats 17% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 8.5K times each, and 0.165% of those impressions turn into an interaction. That is about 3.16% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.2 posts a day over the last 30 days, with activity on roughly 63% of days. Most posts go out around 14:00 UTC, and Saturday is the busiest day of the week. Of the 53 posts sampled, 89% carry an image or video and 55% link out. The account's strongest tracked post pulled 1.5K interactions, about 108x its own typical post. Recurring topics include #fawwelshcup, #buteenergywelshcup, #fawamateurtrophy.

Measured over 53 original posts from a 30-day window, last computed on September 23, 2026. Recurring tags: #fawwelshcup, #buteenergywelshcup, #fawamateurtrophy.

Compared with accounts its own size

FA WALES's engagement rate beats 17% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 10% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.005%, FA WALES sits above the 10th percentile of the 205,048 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.

p100.004%
p250.024%
p50 (median)0.143%
p750.678%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 205,048 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,894 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.678%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 14:00 UTC, and Saturday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 14:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 14:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Saturday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Saturday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video89% of posts+111%+108% to +115%34K
Outbound link55% of posts-41%-42% to -40%32K
Typical length-no effect-2% to -1%42K
  • 89% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 55% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 181 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Sep 15, 2026108x their median

    The 2029 @UWCL Final is coming to Wales! 🏆 The FAW is delighted to announce that the 2029 showpiece event will be held at The National Stadium of Wales. 🏟️🏴󠁧󠁢󠁷󠁬󠁳󠁿 📰 https://t.co/mTfjpNlKZf https://t.co/M5RIEFVJNL

    1.3K1711470104K viewsView on X
  • Sep 19, 202623x their median

    LATE DRAMA AT THE BANANABEU! ⏱️ Fifth tier Llysfaen are reduced to 10 men but find a stoppage time winner through Ryan Watson to knock out Barmouth & Dyffryn United 😲 https://t.co/ryBZ5fSKVv

    3011229111K viewsView on X
  • Aug 13, 202612x their median

    The FAW is pleased to announce the appointment of eight new representatives to its Council 🤝 This marks another significant milestone in the delivery of the Together Stronger for the Future governance reforms 🏴󠁧󠁢󠁷󠁬󠁳󠁿

    12718101050K viewsView on X
  • Aug 12, 20268.1x their median

    The FAW wishes to congratulate Ken Wright for earning a Guinness World Record as the longest-serving football referee in history 👏

    95171010K viewsView on X
  • Aug 14, 20267.7x their median

    Due to dry conditions on pitches across Wales, the FAW has released interim guidance to Area Associations, Leagues and Clubs regarding assessing hard grounds.

    582420669K viewsView on X
  • Sep 15, 20267.5x their median

    The FAW can confirm that neutral venues will no longer host semi-final ties in any of the association’s cup competitions from the 2026/27 season 🏆 As per competition rules, semi-final ties will now be played at the venue of the club drawn at home. https://t.co/mkkh7279hk

    76166736K viewsView on X
  • Aug 9, 20265.1x their median

    Diolch @Eisteddfod ❤️🏴󠁧󠁢󠁷󠁬󠁳󠁿 🧵👇 https://t.co/0M3OF5lNRn

    6282011K viewsView on X
  • Sep 15, 20264.4x their median

    "For us, the UEFA Women's Champions League Final is all about legacy and how we grow the visibility of women's and girls’ football in Wales." 💬🏴󠁧󠁢󠁷󠁬󠁳󠁿 https://t.co/t2yAriMtdY

    44114318K viewsView on X
  • Aug 7, 20263.2x their median

    🏆 The FAW Welsh Cup Second Qualifying Round tie between @EvansWilliamsFC and @PortTalbotTown has been selected for live broadcast on Cymru Football TV. The tie will now kick off at 19:45 on Saturday 22 August and will be free to watch 📺

    28131310.0K viewsView on X
  • Aug 24, 20262.9x their median

    The FAW launched the 2026/27 National Academy season this weekend as more than two hundred of the country’s most talented young players came together for two national U8 festivals.

    25102312K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#fawwelshcup#buteenergywelshcup#fawamateurtrophy#u19euro#uefagrassrootsweek

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 14 interactions against 268K followers, an engagement rate of 0.005%. Measured over 53 original posts, its engagement rate beats 17% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 8.5K times each, and 0.165% of those impressions turn into an interaction. That is about 3.16% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.2 posts a day over the last 30 days, with activity on roughly 63% of days. Most posts go out around 14:00 UTC, and Saturday is the busiest day of the week. Of the 53 posts sampled, 89% carry an image or video and 55% link out. The account's strongest tracked post pulled 1.5K interactions, about 108x its own typical post. Recurring topics include #fawwelshcup, #buteenergywelshcup, #fawamateurtrophy.

What is FA WALES's engagement rate on X?
FA WALES (@FAWales) has an engagement rate of 0.005%, based on the median interactions across 53 original posts from the last 30 days against 267,867 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.005%, FA WALES sits above the 10th percentile of the 205,048 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @FAWales have real engagement?
Its engagement rate beats 17% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @FAWales post?
Most posts go out around 14:00 UTC, and Saturday is its busiest day, at roughly 2.2 posts per day across the measured window.

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