Expedia engagement report
@Expedia - 434K followers on X
Measured over 42 original posts from a 30-day window, last computed on September 24, 2026.
Engagement
A typical post picks up 6 interactions against 434K followers, an engagement rate of 0.002%. Measured over 42 original posts, its engagement rate beats 14% of 19,932 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 3.3K times each, and 0.198% of those impressions turn into an interaction. That is about 0.757% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.4 post a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 00:00 UTC, and Wednesday is the busiest day of the week. Of the 42 posts sampled, 100% link out. The account's strongest tracked post pulled 20 interactions, about 3.3x its own typical post.
Measured over 42 original posts from a 30-day window, last computed on September 24, 2026.
Compared with accounts its own size
Expedia's engagement rate beats 14% of the tracked X accounts closest to it in follower count (19,932 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 15% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.002%, Expedia sits below the 10th percentile of the 201,130 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.141% |
| 75th percentile | 0.671% |
| 90th percentile | 2.53% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 00:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 2% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 100% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 2% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 100% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 371 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 11, 20263.3x their median
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- Sep 2, 20263.3x their median
It's our 30th anniversary, and we're ready to celebrate with you until October 7th, US residents! For three days only, Expedia One Key members earn 30% more OneKeyCash™ in the app on eligible hotels and vacation rentals from Sept 2–4. Plus, get 25% off select packages and great deals on cars and flights. Members can also save 15%+ on select activities and 10% on select cruises. Sale ends 10/7/26. Terms apply. Book now: https://t.co/ObK7uw5Bdu
- Sep 4, 20263.2x their median
"Looking for a warm-weather getaway? ☀️ ➡️ The views: Discover black sand beaches and dramatic volcanic landscapes. ➡️ The weather: Soak up the sun with year-round beautiful climate. ➡️ The stays: Relax in oceanfront resorts offering all-inclusive luxury. Let us be your travel partner, making it easy to book everything all in one place. 🔗 Plan your travel: https://t.co/lapxJyVrM0"
- Sep 5, 20262.7x their median
Your next great adventure is waiting in Ireland ☘️ ➡️ The views: Drive the wild, rugged cliffs along the stunning coastline. ➡️ The culture: Grab a pint, listen to live music, and meet friendly locals. ➡️ The stays: Rest up in a historic castle or a cozy countryside inn. 🔗 Plan your travel: https://t.co/d3GsyZX2YM
- Aug 21, 20262.5x their median
Discover early fall in Bozeman with about 5% combined savings on lodging and flights ➡️ The scenery: Take in rugged mountain landscapes and early fall color. ➡️ The vibe: Explore a laid-back downtown with a classic autumn feel. ➡️ The value: One of six destinations in Expedia's fall outlook where travelers can still find savings while top U.S. destinations see lodging prices averaging 20% higher than summer. Bundle your hotel and flight together in our one-stop travel shop to lock in even better value. Read more: https://t.co/1QpRc5Nybn
- Aug 1, 20262.5x their median
Think the world's most dramatic landscapes are already crowded? The untouched magic is in Fiordland National Park 🇳🇿 ➡️ The Fjords: Sail the glass-like waters of Milford Sound past towering cliffs and crashing waterfalls ➡️ The Trails: Hike the legendary Kepler Track through ancient mossy beech forests and alpine ridges ➡️ The Stays: Skip standard hotels and sleep in a luxury eco-lodge surrounded by deep native bush 🔗 Plan your travel: https://t.co/ekGdA9D3Jp
- Jul 29, 20262.3x their median
Think you need to cross the globe for dramatic volcanic coastlines? The real magic is in Madeira 🇵🇹 ➡️ The Trails: Brave the glass-floored skywalk at Cabo Girão and hike above the clouds at Pico do Arieiro ➡️ The Sea: Swim in Porto Moniz’s natural saltwater pools formed by ancient volcanic rock ➡️ The Stays: Skip the standard hotels and fall asleep in a luxury cliffside resort surrounded by lush botanical gardens 🔗 Plan your travel: https://t.co/uOAMMGVZLQ
- Jul 25, 20262.3x their median
Norway, we are coming! 🇳🇴 ➡️ The Fjords: Glide past towering cliffs & crashing waterfalls ➡️ The Light: Hike rugged islands under the pink midnight sun ➡️ The Stays: Skip hotels and warm up in a repurposed red fisherman’s cabin on the water 🔗 Plan your travel: https://t.co/gckD0bC3Mn
- Jul 24, 20262.3x their median
The most breathtaking European mountain escape isn't where you think, it's in Slovenia. 🇸🇮 ➡️ The Views: Row a traditional wooden pletna boat across Lake Bled before hiking the rugged Julian Alps ➡️ The Culture: Stroll Ljubljana’s riverfront and taste natural wines in the quiet Vipava Valley ➡️ The Stays: Skip 5-star resorts and fall asleep in a beautifully designed off-grid treehouse 🔗 Plan your travel: https://t.co/vU4Ujwum6m
- Jul 21, 20262.3x their median
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Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 6 interactions against 434K followers, an engagement rate of 0.002%. Measured over 42 original posts, its engagement rate beats 14% of 19,932 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 3.3K times each, and 0.198% of those impressions turn into an interaction. That is about 0.757% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.4 post a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 00:00 UTC, and Wednesday is the busiest day of the week. Of the 42 posts sampled, 100% link out. The account's strongest tracked post pulled 20 interactions, about 3.3x its own typical post.
- What is Expedia's engagement rate on X?
- Expedia (@Expedia) has an engagement rate of 0.002%, based on the median interactions across 42 original posts from the last 30 days against 433,894 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.002%, Expedia sits below the 10th percentile of the 201,130 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @Expedia have real engagement?
- Its engagement rate beats 14% of the tracked X accounts closest to it in follower count (19,932 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @Expedia post?
- Most posts go out around 00:00 UTC, and Wednesday is its busiest day, at roughly 1.4 posts per day across the measured window.