Expansión engagement report
@ExpansionMx - 3.5M followers on X
Measured over 140 original posts from a 30-day window, last computed on August 23, 2026.
Engagement
A typical post picks up 4 interactions against 3.5M followers, an engagement rate of 0%. Measured over 140 original posts, its engagement rate beats 2% of 983 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.4K times each, and 0.189% of those impressions turn into an interaction. That is about 0.068% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 4.8 posts a day over the last 30 days, though only 37% of days saw any activity at all. Most posts go out around 23:00 UTC, and Friday is the busiest day of the week. Of the 140 posts sampled, 19% carry an image or video and 91% link out. The account's strongest tracked post pulled 1.2K interactions, about 290x its own typical post. Recurring topics include #expansióndaily, #expansiónesgsummit2026, #opinión.
Measured over 140 original posts from a 30-day window, last computed on August 23, 2026. Recurring tags: #expansióndaily, #expansiónesgsummit2026, #opinión.
Compared with accounts its own size
Expansión's engagement rate beats 2% of the tracked X accounts closest to it in follower count (983 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 20% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At under 0.001%, Expansión sits below the 10th percentile of the 9,668 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.006%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.001% |
| 25th percentile | 0.006% |
| 50th percentile | 0.046% |
| 75th percentile | 0.318% |
| 90th percentile | 2.67% |
| 99th percentile | 366.2% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 23:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | 0% | 14K |
| 01:00 UTC | +3% | 15K |
| 02:00 UTC | -1% | 14K |
| 03:00 UTC | -2% | 15K |
| 04:00 UTC | -5% | 12K |
| 05:00 UTC | -4% | 12K |
| 06:00 UTC | -7% | 13K |
| 07:00 UTC | -6% | 14K |
| 08:00 UTC | -7% | 16K |
| 09:00 UTC | -2% | 19K |
| 10:00 UTC | -2% | 20K |
| 11:00 UTC | -2% | 22K |
| 12:00 UTC | -1% | 24K |
| 13:00 UTC | +1% | 27K |
| 14:00 UTC | -2% | 28K |
| 15:00 UTC | -1% | 30K |
| 16:00 UTC | -1% | 29K |
| 17:00 UTC | -1% | 28K |
| 18:00 UTC | +1% | 25K |
| 19:00 UTC | 0% | 23K |
| 20:00 UTC | 0% | 21K |
| 21:00 UTC | +1% | 19K |
| 22:00 UTC | +1% | 16K |
| 23:00 UTC | +1% | 15K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +9% | 56K |
| Monday | +8% | 72K |
| Tuesday | +1% | 93K |
| Wednesday | -4% | 77K |
| Thursday | -3% | 70K |
| Friday | -6% | 71K |
| Saturday | +2% | 62K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 19% of posts | +79% | +73% to +84% | 5.7K |
| Outbound link | 91% of posts | -49% | -50% to -47% | 6.0K |
| Typical length | - | +12% | +10% to +15% | 6.3K |
- 19% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 79% above the same accounts' other posts.
- 91% of its posts carry a link off X. Across the catalog, posts with an outbound link run 49% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 331 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 12% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 15, 2026290x their median
Un departamento de dos recámaras cuesta, en promedio, 21,921 pesos al mes en la Ciudad de México, pero el precio cambia según la alcaldía. En Cuauhtémoc, el promedio llega a 29,149 pesos; en Miguel Hidalgo, a 27,786 pesos. En contraste, Gustavo A. Madero registra 13,424 pesos y Tlalpan, 13,607 pesos. Mientras los precios de las rentas siguen marcando diferencias entre zonas, la regulación que plantea poner un tope a los aumentos y crear una Defensoría Inquilinaria continúa pendiente en la CDMX. #ExpansiónPolítica https://t.co/SxO68rMktx
- Aug 17, 2026216x their median
Millennials necesitan ganar 85,800 pesos para comprar casa en CDMX, menos del 4% lo logra Una vivienda de 60 metros cuadrados costaría cerca de 3.56 millones de pesos en la capital. Entre los ocupados de 30 a 39 años que reportaron ingresos, apenas 3.7% gana más de cinco salarios mínimos. https://t.co/sswoq8n87r
- Aug 19, 202696x their median
HHarry Styles deja 2,094 mdp en CDMX, casi lo mismo que costarán 500 nuevos autobuses RTP Los más de 2,000 millones de pesos que dejó la visita del inglés a la capital son equivalentes al presupuesto destinado para la adquisición de 500 nuevas unidades de RTP. https://t.co/53De16Lm2e
- Jun 1, 202628x their median
¡Ya está aquí! Nuestra edición de junio con Las 500 empresas más importantes de México, el ranking que retrata cómo se mueve el poder corporativo nacional, quiénes ganan terreno, qué sectores impulsan el crecimiento y cuáles son los nuevos protagonistas de la economía mexicana. Más allá de los números, exploramos las decisiones, estrategias e inversiones que están redefiniendo el mapa empresarial del país en un momento marcado por la relocalización de cadenas productivas, la transformación tecnológica y los cambios en el consumo. Además: - Las 500 empresas vs. la corrupción: el costo de un problema que sigue afectando a los negocios - 41+1 LGBT+ de los negocios: líderes que impulsan la diversidad e inclusión - Alstom pone a México sobre rieles: la apuesta industrial que conecta al país con el mundo - Scotiabank y la estrategia de su nuevo liderazgo para crecer en la región - La carrera de las factureras y los retos que enfrentan las empresas 📲 Disponible ya nuestra edición digital de junio aquí https://t.co/1vIYmO4qRF. #RevistaExpansiónJunio2026 #Las500
- Aug 20, 202619x their median
Los mexicanos gastan menos en el súper y Walmart responde con “Precios que no se tocan” en 4,000 productos La minorista lanza su estrategia de precios fijos en un momento de mayor cautela del consumidor y de presión competitiva por parte de cadenas de descuento como Tiendas 3B. https://t.co/KlJli3BTwD
- Aug 18, 202618x their median
Grupo Modelo y Heineken vuelven a chocar por Michelob y Amstel Ultra: la pelea llega otra vez a la SCJN La disputa entre ambas marcas fue atraída por el pleno de la SCJN, su origen se remonta a 2018, cuando Heineken México lanzó Amstel Ultra en el mercado mexicano. https://t.co/mXBsJ0LToh
- Aug 17, 202617x their median
La CRT advirtió que una vez vencido el plazo que corresponde a cada dígito, las compañías telefónicas suspenderán el servicio de aquellas líneas que no hayan sido vinculadas en las siguientes 72 horas, por lo que los usuarios sólo podrán realizar llamadas a números de emergencia y recibir alertas en caso de sismo. Pero mantendrán la opción de que una vez que registrada la línea, el operador restablecerá todos los servicios. La decisión llega en un contexto de bajo cumplimiento. Al 25 de junio, la autoridad regulatoria reportó que 63 millones de personas habían completado el proceso, equivalente a apenas 39.1% del universo estimado, de las cuales 40.2 millones son de prepago y 22.8 millones de pospago. Esto significa que todavía permanecían pendientes 98 millones de líneas. #ExpansiónEmpresas
- Aug 17, 202615x their median
Anthony Hatoum, CEO de Tiendas 3B, explica por qué no acepta pagos con tarjeta en algunas sucursales La cadena de hard discount retiró temporalmente las tarjetas de algunas unidades para medir su impacto en costos, ingresos y riesgos, mientras sus ventas mismas tiendas crecieron 20% en el segundo trimestre. https://t.co/hFI9T5Hr8V
- Aug 14, 202614x their median
Claudia Sheinbaum consideró que la cancelación de visas a políticos mexicanos, incluido Andrés Manuel López Beltrán, tiene un sentido político y representa una injerencia de EU en la política mexicana. La presidenta pidió “ser valientes” ante la cancelación de una visa y señaló que, si existen acusaciones, deben presentarse pruebas. ¿Qué te parece? #VideoRRSS https://t.co/stiDSVEwGo
- Aug 17, 202613x their median
La suspensión de tu línea telefónica puede ser usada para engañarte y robar tus datos y acceso a WhatsApp La cancelación de líneas con terminación 0 puede ser aprovechada por delincuentes para llamar a usuarios y pedirles datos o códigos con el pretexto de reactivar el servicio. https://t.co/RmiOcphoZw
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 4 interactions against 3.5M followers, an engagement rate of 0%. Measured over 140 original posts, its engagement rate beats 2% of 983 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.4K times each, and 0.189% of those impressions turn into an interaction. That is about 0.068% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 4.8 posts a day over the last 30 days, though only 37% of days saw any activity at all. Most posts go out around 23:00 UTC, and Friday is the busiest day of the week. Of the 140 posts sampled, 19% carry an image or video and 91% link out. The account's strongest tracked post pulled 1.2K interactions, about 290x its own typical post. Recurring topics include #expansióndaily, #expansiónesgsummit2026, #opinión.
- What is Expansión's engagement rate on X?
- Expansión (@ExpansionMx) has an engagement rate of 0%, based on the median interactions across 140 original posts from the last 30 days against 3,516,240 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At under 0.001%, Expansión sits below the 10th percentile of the 9,668 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @ExpansionMx have real engagement?
- Its engagement rate beats 2% of the tracked X accounts closest to it in follower count (983 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @ExpansionMx post?
- Most posts go out around 23:00 UTC, and Friday is its busiest day, at roughly 4.8 posts per day across the measured window.