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Marshall Mathers engagement report

@Eminem - 20M followers on X

Measured over 3 original posts from a 30-day window, last computed on August 31, 2026.

Engagement

Top 10% for its size
Per follower
0.02%
of 20M followers
Per impression
1.24%
323K views on a typical post
Reach
1.63%
of its followers see a post
Typical post
4.0K
interactions (median)
Saved
0.029%
93 bookmarks on a typical post
Posting rate
0.13/day
active 10% of days
Peak time
17:00 UTC
Friday

Early reading. We have captured 3 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 4.0K interactions against 20M followers, an engagement rate of 0.02%. Measured over 3 original posts, its engagement rate beats 98% of tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 323K times each, and 1.24% of those impressions turn into an interaction. That is about 1.63% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.13 posts a day over the last 30 days, though only 10% of days saw any activity at all. Most posts go out around 17:00 UTC, and Friday is the busiest day of the week. Of the 3 posts sampled, 100% carry an image or video and 67% link out. The account's strongest tracked post pulled 54K interactions, about 13x its own typical post. Only 3 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 3 original posts from a 30-day window, last computed on August 31, 2026. Recurring tag: #mmf.

Compared with accounts its own size

Marshall Mathers's engagement rate beats 98% of the tracked X accounts closest to it in follower count. A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

Where this sits in the catalog

At 0.02%, Marshall Mathers sits above the 25th percentile of the 36,378 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.08%.

p100.002%
p250.012%
p50 (median)0.08%
p750.432%
p902.10%
p99161.0%
Engagement rate as a share of followers, across the 36,378 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 107,364 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.432%
90th percentile2.10%
99th percentile161.0%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 17:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 17:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 17:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%50K
01:00 UTC-2%51K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%60K
09:00 UTC-3%69K
10:00 UTC-2%72K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%94K
14:00 UTC-4%97K
15:00 UTC-2%100K
16:00 UTC-3%97K
17:00 UTC-2%90K
18:00 UTC-1%84K
19:00 UTC-2%79K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-2%57K
23:00 UTC-2%51K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Friday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Friday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%230K
Monday0%286K
Tuesday-2%276K
Wednesday-1%251K
Thursday-1%244K
Friday-3%252K
Saturday+3%227K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Apr 11, 202613x their median

    Doody, can't believe it's been 20 years since you've been gone! Not a day goes by that I don't think about you in some way shape or form…You were and are still truly one of the greatest friends I ever had in my entire life and I thank God everyday that he put us in each other's lives.. I feel like that happened for a reason. Ever since the day I met you sitting on the steps of Osborne when I was handing out flyers and we rapped for each other and instantly bonded that day and never looked back!! My life would never have taken the trajectory it took had I not met you. Thank you for always believing in me like I always believed in you!! We had such an amazing ride together and I will never forget you and what you did for me and my self-esteem and confidence every time you cosigned for me at every club and open mic we ever went to!! Your credibility was enough to open people's minds to not judge me until they heard me and you were one of the first ones who got people to listen before they passed any judgment!! I love you doody you will always be my best friend no matter how much time passes and I will never forget you as long as I live!!! Until we meet again my friend I love you doody!!! Love, doody

    45K6.1K1.9K4831.9M viewsView on X
  • Apr 20, 202612x their median

    XVIII 🥇 https://t.co/TivHY1pzmD

    42K4.0K3.1K4021.2M viewsView on X
  • Nov 28, 20255.8x their median

    Detroit thank u!!! So great to join Jack White with #iamdenaun at the @Lions Thanksgiving Halftime Show! 🏈🤘 📸: Jeremy Deputat https://t.co/89hxa6Goc1

    21K1.6K56799529K viewsView on X
  • Oct 17, 20253.8x their median

    This is wut happens when Buffs meet Evil… thank u 4 the bday gift @Royceda59!!!! https://t.co/hZUQtGyZcg

    12K1.5K1.2K248612K viewsView on X
  • Mar 12, 20262.4x their median

    Sear was one of the greatest people to be around, I will never forget how he made me laugh on our tour together. Our time on @Shade45 together was always some of my favorite interviews. He made the world a better place and I’m gonna seriously miss that. Rest in peace Lil Trey aka @LordSear!!!

    8.0K1.0K40867462K viewsView on X
  • Aug 11, 20252.2x their median

    “I hope you hear it!” #STANS: The Official Soundtrack out August 26. https://t.co/jZ0NVuCqFE https://t.co/EDYRMcxMZU

    7.2K1.0K352113519K viewsView on X
  • Sep 17, 20252.1x their median

    Thanks to the Stans who made #STANS the #1 documentary of all time on Paramount+ https://t.co/vriRMDKDgy

    6.7K88357887359K viewsView on X
  • Aug 26, 20252.0x their median

    "Lights, action, cameras flashin'.." 🎬 #STANS soundtrack out now!!! https://t.co/RveL0LnRqZ https://t.co/ZvugNPZUG2

    6.3K1.1K378172400K viewsView on X
  • Aug 17, 20261.9x their median

    The Air Jordan 3 “Slim Shady” Player Exclusive Sneaker was never intended for public release‼️ Created specifically for the Super Bowl LVI halftime show performance back in '22, only 45 pairs were ever made - and none have been available to the general public until now. Bid on these & over 100 signed sneakers from my personal collection, in the Marshall Mathers Foundation Auction set to expire on August 25th starting at 10AM PT - https://t.co/KTE5up1rkd @JuliensAuctions 100% of proceeds benefit the Marshall Mathers Foundation, providing resources and opportunity to disadvantaged and at-risk youth in Detroit and surrounding communities.

    6.0K84758388805K viewsView on X
  • Jun 18, 20261.8x their median

    Daddy’s gonna buy you a … chainsaw?!🤪 Father's Day, the Shady way. This new 7" translucent blend vinyl features "My Dad's Gone Crazy" on Side A and "Mockingbird" on Side B. Hit the store now - for a limited time only. https://t.co/tyb0LwWvKi https://t.co/lS2dhwzqbK

    4.2K7342.2K88418K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#mmf

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 4.0K interactions against 20M followers, an engagement rate of 0.02%. Measured over 3 original posts, its engagement rate beats 98% of tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 323K times each, and 1.24% of those impressions turn into an interaction. That is about 1.63% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.13 posts a day over the last 30 days, though only 10% of days saw any activity at all. Most posts go out around 17:00 UTC, and Friday is the busiest day of the week. Of the 3 posts sampled, 100% carry an image or video and 67% link out. The account's strongest tracked post pulled 54K interactions, about 13x its own typical post. Only 3 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Marshall Mathers's engagement rate on X?
Marshall Mathers (@Eminem) has an engagement rate of 0.02%, based on the median interactions across 3 original posts from the last 30 days against 19,789,866 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.02%, Marshall Mathers sits above the 25th percentile of the 36,378 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @Eminem have real engagement?
Its engagement rate beats 98% of the tracked X accounts closest to it in follower count, which puts it in the top 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @Eminem post?
Most posts go out around 17:00 UTC, and Friday is its busiest day, at roughly 0.13 posts per day across the measured window.

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