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Embark Studios engagement report

@EmbarkStudios - 2.3M followers on X

Measured over 1 original post from a 30-day window, last computed on October 8, 2026.

Engagement

Per follower
0.014%
of 2.3M followers
Per impression
0.596%
52K views on a typical post
Reach
2.29%
of its followers see a post
Typical post
310
interactions (median)
Saved
0.033%
17 bookmarks on a typical post
Posting rate
0.03/day
active 3% of days
Peak time
14:00 UTC
Monday

Early reading. We have captured 1 original post for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 310 interactions against 2.3M followers, an engagement rate of 0.014%. Posts are seen about 52K times each, and 0.596% of those impressions turn into an interaction. That is about 2.29% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 14:00 UTC, and Monday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 16K interactions. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 1 original post from a 30-day window, last computed on October 8, 2026.

Where this sits in the catalog

At 0.014%, Embark Studios sits above the 10th percentile of the 156,596 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.022%.

p100.003%
p250.022%
p50 (median)0.127%
p750.604%
p902.32%
p9983.4%
Engagement rate as a share of followers, across the 156,596 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 26,062 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.003%
25th percentile0.022%
50th percentile0.127%
75th percentile0.604%
90th percentile2.32%
99th percentile83.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 14:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 14:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 14:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link100% of posts-41%-42% to -40%32K
Typical length-no effect-2% to -1%42K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 100% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 239 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Nov 6, 2023

    The Open Beta has come to an end! An unforgettable week for us — a whopping 7.5 MILLION contestants entered the arena! Now it’s time for us to hunker down and get back to work on all the fixes and improvements you helped us identify. GG and until next time! 🫶 #REACHTHEFINALS https://t.co/JI1KXQMNdr

    13K1.1K1.4K5151.1M viewsView on X
  • Feb 23, 2023

    HERE WE GOOOOOOOO! Sign up for the CLOSED BETA, starting March 7. https://t.co/rFM4vN4hYi https://t.co/uYEVEsomxl

    11K1.9K8441.3K3.7M viewsView on X
  • Sep 27, 2022

    #REACHTHEFINALS https://t.co/pQVOMi42lJ

    11K1.9K6321.2KView on X
  • Oct 25, 2023

    CAN YOU #REACHTHEFINALS? On October 26 (tomorrow!) the arena opens for our first cross-platform OPEN BETA on Steam, Xbox Series X|S, and PlayStation 5. https://t.co/ivehvjvdXZ

    10K1.9K1.5K1.2K2.6M viewsView on X
  • Nov 18, 202547x their median

    Our second game, ARC Raiders, has launched to great success and now we're looking for talented developers, designers, and creatives to join us on both ARC Raiders and THE FINALS! Apply here: https://t.co/0Eh9OzUe0D https://t.co/zVihSkslUI

    13K64567773933K viewsView on X
  • Oct 9, 202546x their median

    Wishing the DICE and EA teams a fantastic launch tomorrow with Battlefield 6. Many of us at Embark have deep roots in the Battlefield franchise, and we’re excited to see it take its next step. Here’s to the craft, the community, and a great ride ahead. Congrats, all. -Patrick Söderlund

    13K71136897834K viewsView on X
  • Jun 6, 2025

    Gear up. ARC Raiders releases Oct 30, 2025! Wishlist now: https://t.co/s01IFebCRg enlist. resist https://t.co/L9ZoUkZFxZ

    10K1.2K2.0K3651.1M viewsView on X
  • Dec 12, 202536x their median

    ARC Raiders winning Best Multiplayer at The Game Awards means a lot to us. It’s a credit to the craft, collaboration, and persistence of everyone here at Embark, and to the players who’ve supported us on our journey. Season 9 of THE FINALS also launched this week. Two games, one team. Thank you. -Patrick Söderlund

    9.4K5511.1K43575K viewsView on X
  • Mar 11, 2024

    THE FINALS Season 2 arrives on March 14. The rogue hacking group CNS has infiltrated the show, but the show must go on! Experience our new map, new gadgets, a new specialization, new weapons, a weekly-rewarded career circuit, a revamped ranked league, private matches, and much more! #REACHTHEFINALS

    5.2K906367404496K viewsView on X
  • Jun 7, 2024

    Buckle up for Season 3 of THE FINALS on JUNE 13. Sharpen your katanas and see you in Kyoto. ⚔️ #REACHTHEFINALS https://t.co/NF2Hy9IlxP

    4.6K789346309447K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 310 interactions against 2.3M followers, an engagement rate of 0.014%. Posts are seen about 52K times each, and 0.596% of those impressions turn into an interaction. That is about 2.29% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 14:00 UTC, and Monday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 16K interactions. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Embark Studios's engagement rate on X?
Embark Studios (@EmbarkStudios) has an engagement rate of 0.014%, based on the median interactions across 1 original posts from the last 30 days against 2,268,925 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.014%, Embark Studios sits above the 10th percentile of the 156,596 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @EmbarkStudios have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @EmbarkStudios post?
Most posts go out around 14:00 UTC, and Monday is its busiest day, at roughly 0.03 posts per day across the measured window.

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