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Efteling engagement report

@Efteling - 82K followers on X

Measured over 7 original posts from a 30-day window, last computed on September 5, 2026.

Engagement

Per follower
0.166%
of 82K followers
Per impression
1.68%
8.1K views on a typical post
Reach
9.92%
of its followers see a post
Typical post
136
interactions (median)
Saved
0.111%
9 bookmarks on a typical post
Posting rate
0.23/day
active 23% of days
Peak time
08:00 UTC
Tuesday

Early reading. We have captured 7 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 136 interactions against 82K followers, an engagement rate of 0.166%. Posts are seen about 8.1K times each, and 1.68% of those impressions turn into an interaction. That is about 9.92% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.23 posts a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 08:00 UTC, and Tuesday is the busiest day of the week. Of the 7 posts sampled, 100% carry an image or video and 57% link out. The account's strongest tracked post pulled 853 interactions, about 6.3x its own typical post. Only 7 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 7 original posts from a 30-day window, last computed on September 5, 2026.

Where this sits in the catalog

At 0.166%, Efteling sits above the 50th percentile of the 66,258 accounts in this comparison. That places it in the above the median band, which runs 0.1% to 0.499%.

p100.002%
p250.016%
p50 (median)0.1%
p750.499%
p902.09%
p99119.6%
Engagement rate as a share of followers, across the 66,258 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 56,968 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.016%
50th percentile0.1%
75th percentile0.499%
90th percentile2.09%
99th percentile119.6%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 08:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 08:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 08:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link57% of posts-41%-42% to -40%32K
Typical length-+15%+14% to +16%32K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 57% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 341 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Jul 9, 20266.3x their median

    Bereid je voor op een missie zoals je die nog nooit hebt beleefd! 🚨 In 2029 opent de gloednieuwe launch coaster Missie Luminar! 🚀 Hang onder de rails en word vanuit een wetenschappelijk instituut spectaculair afgeschoten op een missie naar het onbekende! Lees hier meer 👉 https://t.co/MTZJiMZhpd

    6571033756128K viewsView on X
  • May 26, 20262.6x their median

    De naam is onthuld… Ravenring! 🪶🖤 Eind 2026 vlieg je in deze nieuwe attractie van Raveleijn zelf hoog door de lucht op de vleugels van een raaf. Jouw vliegkunsten en uithoudingsvermogen zullen op de proef worden gesteld… https://t.co/syDK6gxlqb

    2983310727K viewsView on X
  • Jul 22, 20262.1x their median

    De Sprookjesbibliotheek wordt het nieuwe Efteling-sprookje dat in 2027 opent! 📚✨ En wist je dat er straks ook kabouters wonen? 👀🍄 Zij kunnen niet wachten om straks aan de slag te gaan in de bibliotheek. https://t.co/adrnNnmZ1m

    2363112822K viewsView on X
  • Sep 1, 20261.7x their median

    Nog héél even doorbouwen… 🔨👀 Op 1 december gaan de poorten van Raveleijn weer open! 🏰 Beleef parkshow Raveleijn, vlieg mee in Ravenring, schuif aan bij Herberg De Verslaeghen Draek en shop bij In den Ravenkorf. ⚔️🔥 Benieuwd? Lees hier de Blog 👉 https://t.co/4n8cmy5gJA https://t.co/XPdKcKKAOn

    199292714K viewsView on X
  • May 3, 20261.7x their median

    Super trots! 🤩 Danse Macabre is bekroond met een THEA Award. 🏆✨ Deze internationale prijs wordt jaarlijks uitgereikt door de Themed Entertainment Association en geldt als een van de belangrijkste onderscheidingen in de wereld van attracties en beleving. Jeroen Verheij en Jaap den Bleker namen de award in ontvangst. Een mooie erkenning voor het vakmanschap en de passie van alle collega’s die aan Danse Macabre hebben gewerkt! ❤️

    20916839.2K viewsView on X
  • Aug 30, 20261.7x their median

    Vlieg nog één keer mee door de Zomer in de Efteling! ☀️🪽 Wil je nóg langer genieten van dit sprookjesachtige uitzicht? Bekijk de volledige dronevlucht door de Efteling op ons YouTube-kanaal! 👉 https://t.co/vCyDTm0P2o https://t.co/rs2RWJUwAn

    186335412K viewsView on X
  • May 1, 20261.7x their median

    Wát zijn we trots! 🙌 Vandaag opent Hooghmoed: de nieuwste attractie in de Efteling! Ben jij er al klaar voor?! 🪜✨ https://t.co/rmoJhsQBhj

    1971511211K viewsView on X
  • May 31, 2026

    Leuk nieuws! Vanaf 10 juni luister je naar onze podcast: Het Geheim van de Efteling! 🎧🌳 Samen met Paul de Leeuw en elke week nieuwe gasten duiken we dieper het Sprookjesbos in en ontdek je alle geheimen. 👀✨  Beluister binnenkort via jouw favoriete streamingdienst! https://t.co/ttKxJmcmSF

    156206416K viewsView on X
  • Aug 1, 2026

    Ter ere van het 1-jarig jubileum van het Efteling Grand Hotel introduceren we een bijzondere designer bag. 🏨👜 Deze tas is geïnspireerd op de gevel van het hotel en zit vol prachtige details, zoals een écht draaiende Magische Pendule. 💙 De tas is vanaf vandaag verkrijgbaar in Hotel Boutique Sens voor €95,-. En als abonnementhouder krijg je hier korting op! Lees alles over de tas op de Efteling Blog! ✨👉 https://t.co/wTooYILmJz

    143157716K viewsView on X
  • May 1, 2026

    Stap in de nieuwste Efteling-attractie Hooghmoed, stijg omhoog, voel de spanning en maak je klaar voor de vrije val... 😱 Ben jij moedig genoeg? 💪 https://t.co/xbrrIgWBwF

    14211317.5K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 136 interactions against 82K followers, an engagement rate of 0.166%. Posts are seen about 8.1K times each, and 1.68% of those impressions turn into an interaction. That is about 9.92% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.23 posts a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 08:00 UTC, and Tuesday is the busiest day of the week. Of the 7 posts sampled, 100% carry an image or video and 57% link out. The account's strongest tracked post pulled 853 interactions, about 6.3x its own typical post. Only 7 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Efteling's engagement rate on X?
Efteling (@Efteling) has an engagement rate of 0.166%, based on the median interactions across 7 original posts from the last 30 days against 81,824 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.166%, Efteling sits above the 50th percentile of the 66,258 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @Efteling have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @Efteling post?
Most posts go out around 08:00 UTC, and Tuesday is its busiest day, at roughly 0.23 posts per day across the measured window.

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