Ed Sheeran Brasil engagement report
@EdSheeranBrCom - 46K followers on X
Measured over 2 original posts from a 30-day window, last computed on October 27, 2026.
Engagement
Early reading. We have captured 2 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 38 interactions against 46K followers, an engagement rate of 0.083%. Posts are seen about 3.6K times each, and 1.05% of those impressions turn into an interaction. That is about 7.92% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.1 posts a day over the last 30 days, though only 10% of days saw any activity at all. Most posts go out around 13:00 UTC, and Monday is the busiest day of the week. Of the 2 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 2.6K interactions, about 68x its own typical post. Only 2 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 2 original posts from a 30-day window, last computed on October 27, 2026.
Where this sits in the catalog
At 0.083%, Ed Sheeran Brasil sits above the 25th percentile of the 212,825 accounts in this comparison. That places it in the below the median band, which runs 0.025% to 0.146%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.025% |
| 50th percentile | 0.146% |
| 75th percentile | 0.697% |
| 90th percentile | 2.61% |
| 99th percentile | 83.0% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 13:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 100% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | no effect | -2% to -1% | 42K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 100% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 222 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 14, 202668x their median
NOTA DE POSICIONAMENTO. Nos últimos dias, acompanhamos com atenção os acontecimentos envolvendo Macklemore e sua saída das próximas datas da turnê de Ed Sheeran nos Estados Unidos. (1/9) https://t.co/19WsYhqS6l
- Aug 10, 202641x their median
Essa fã foi vestida de lego pro show do Ed Sheeran e ele dedicou Lego House à ela 🧡 Fofo! cc: valeriya.eros https://t.co/pcNH6t0X6x
- Jul 24, 202622x their median
Ed Sheeran com os dançarinos do Ghetto Kids Uganda no camarim da Shakira em Nova Iorque 📹 namataesther https://t.co/JDiWOosfNF
- Sep 15, 202617x their median
FINNEAS, Aaron Rowe e Beoga, decidem deixar a turnê Loop Tour de Ed Sheeran após silenciamento contra Macklemore. https://t.co/KdzoQgg2s8
- Sep 21, 202614x their median
‘As pessoas vão dizer o que quiserem. Mas eu estou fazendo isso por vocês. Eu amo vocês […] Sabe, a raiz disso é o amor. E se essa turnê terminar, o amor não vence. E é por isso que estou aqui sozinho, por vocês.’ ❤️🩹 📹 mikeyv499 https://t.co/4OXoQYwixh
- Sep 15, 202613x their median
hmm então tá https://t.co/Nw0xTbsA2y
- Sep 14, 202611x their median
Robert Kraft sobre BANIR Macklemore do Gillete Stadium: "Com base nas ações recentes de Macklemore, material compartilhado do palco durante os shows de Ed Sheeran em Nova Jersey e um histórico mais amplo de retórica e imagens antissemitas que acreditamos ter sido profundamente ofensivas e dolorosas para a comunidade judaica, determinamos que sua participação nos concertos de 25 e 26 de setembro no Gillette Stadium cruzaria essa linha. Essa decisão não se trata de diminuir o sofrimento dos palestinos inocentes ou negar a qualquer um o direito de advogar em nome deles. Sua dor e perda são reais. Mas essa advocacia não deve vir às custas da comunidade judaica ou obscurecer a responsabilidade do Hamas, uma organização terrorista designada pelos Estados Unidos e globalmente (incluindo Canadá, União Europeia, Reino Unido e Japão) cujas ações horríveis causaram sofrimento incomensurável para palestinos e israelenses igualmente. Eu concordo com Macklemore. Muitas vidas foram perdidas e houve muito sofrimento, mas compartilhar apenas informações seletivas e ignorar as ações do Hamas não é honesto e apenas avança mais divisividade e ódio. Ao longo de muitas décadas, direcionei recursos para a Palestina e criei oportunidades atléticas e empreendedoras para palestinos que admiro e respeito. Apoiar o povo palestino e se posicionar contra o Hamas, o antissemitismo e o ódio não deveriam ser mutuamente exclusivos. Grande parte do meu tempo e atenção na última década tem sido focada na luta contra o antissemitismo e o ódio de todos os tipos, e sinto uma responsabilidade de me posicionar quando acredito que essa linha foi cruzada. Tenho um respeito tremendo por Ed e sua música, particularmente por sua capacidade única de unir as pessoas e espalhar alegria, e sempre me orgulhei de recebê-lo e seus fãs no Gillette Stadium. Eu daria as boas-vindas à oportunidade de sentar com Macklemore e discutir os fatos, porque, no final das contas, nosso objetivo é o mesmo – paz para todas as pessoas, um fim ao sofrimento e um fim a todo o ódio.”
- Sep 9, 20266.7x their median
15 ANOS do lançamento do “+” (Plus), o primeiro álbum de estúdio de Ed Sheeran! 🧡 Esse literalmente mudou vidas (a minha) 🥹 https://t.co/1mTSfQA9zG
- Sep 15, 20263.4x their median
"Não posso ficar de braços cruzados e permitir que bilionários usem sua posição de poder para silenciar as vozes legítimas daqueles que se manifestam contra o genocídio cometido por Israel e que denunciam o assassinato brutal de crianças." – Aaron Rowe, após sair da Loop Tour. https://t.co/nx4utDMI3o
- Sep 5, 20262.9x their median
Ed Sheeran convidou Camila Cabello para cantar “Bam Bam” ontem no seu show da Loop Tour no Metlife Stadium! https://t.co/uoLDzZ7AhZ
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 38 interactions against 46K followers, an engagement rate of 0.083%. Posts are seen about 3.6K times each, and 1.05% of those impressions turn into an interaction. That is about 7.92% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.1 posts a day over the last 30 days, though only 10% of days saw any activity at all. Most posts go out around 13:00 UTC, and Monday is the busiest day of the week. Of the 2 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 2.6K interactions, about 68x its own typical post. Only 2 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is Ed Sheeran Brasil's engagement rate on X?
- Ed Sheeran Brasil (@EdSheeranBrCom) has an engagement rate of 0.083%, based on the median interactions across 2 original posts from the last 30 days against 45,639 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.083%, Ed Sheeran Brasil sits above the 25th percentile of the 212,825 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @EdSheeranBrCom have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @EdSheeranBrCom post?
- Most posts go out around 13:00 UTC, and Monday is its busiest day, at roughly 0.1 posts per day across the measured window.