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Eater engagement report

@Eater - 1.5M followers on X

Measured over 17 original posts from a 30-day window, last computed on September 1, 2026.

Engagement

Bottom 10% for its size
Per follower
0.001%
of 1.5M followers
Per impression
0.051%
20K views on a typical post
Reach
1.35%
of its followers see a post
Typical post
10
interactions (median)
Saved
0.005%
1 bookmarks on a typical post
Posting rate
0.57/day
active 37% of days
Peak time
16:00 UTC
Thursday

A typical post picks up 10 interactions against 1.5M followers, an engagement rate of 0.001%. Measured over 17 original posts, its engagement rate beats 10% of 3,774 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 20K times each, and 0.051% of those impressions turn into an interaction. That is about 1.35% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.57 post a day over the last 30 days, though only 37% of days saw any activity at all. Most posts go out around 16:00 UTC, and Thursday is the busiest day of the week. Of the 17 posts sampled, 100% link out. The account's strongest tracked post pulled 426 interactions, about 43x its own typical post.

Measured over 17 original posts from a 30-day window, last computed on September 1, 2026.

Compared with accounts its own size

Eater's engagement rate beats 10% of the tracked X accounts closest to it in follower count (3,774 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 3% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.001%, Eater sits below the 10th percentile of the 36,654 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.08%
p750.433%
p902.10%
p99160.5%
Engagement rate as a share of followers, across the 36,654 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,977 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.433%
90th percentile2.10%
99th percentile160.5%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 16:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 16:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 16:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%61K
09:00 UTC-3%70K
10:00 UTC-2%72K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%94K
14:00 UTC-4%97K
15:00 UTC-2%101K
16:00 UTC-3%98K
17:00 UTC-2%91K
18:00 UTC-1%85K
19:00 UTC-1%80K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-1%57K
23:00 UTC-2%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Thursday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Thursday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%231K
Monday0%288K
Tuesday-2%278K
Wednesday-1%251K
Thursday-1%245K
Friday-3%253K
Saturday+3%227K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Jul 2, 202643x their median

    🌎 ANNOUNCING: Eater World's Fare One day, 30+ restaurants, food from 20+ countries… all in NYC on the eve of the world soccer championship. Tickets start at $30. Tickets and details at https://t.co/yEl4yQPfBP https://t.co/N5zsyKHeI2

    42221117K viewsView on X
  • Oct 16, 202432x their median

    The Eater app puts *you* on the map — alongside all of our editor-approved restaurants in cities around the globe — so you’re never far from your next great meal. Presented by @CapitalOne and @SevenRooms https://t.co/uqEvuuWoNX

    5921242469K viewsView on X
  • Jul 10, 202622x their median

    (1/3) 10+ free samples.🍴 Taste your way through complimentary culinary offerings from @cathaypacific, @maruchan_inc, @square, @dolesunshine, @edible, @lifeway_kefir and @Sanpellegrino — then go find more from the 30+ restaurants and chefs at Eater World's Fare. Get your tickets now before sessions sell out: https://t.co/k0LEU9CQ3k

    21443028K viewsView on X
  • Jul 14, 20269.7x their median

    Taste exclusive bites from chefs Calvin Eng and @ChefShota at Eater World’s Fare this Saturday! 🌏 🍽️ Plus, catch the chefs in-person at A Taste of Maruchan presented by @Maruchan_Inc and Gateway to Asia presented by @CathayPacific alongside 30+ iconic restaurants and chefs from around the world at Pier 36 NYC. ⚽ 🌎 Buy tickets: https://t.co/M36h6qdW3n

    9142023K viewsView on X
  • Aug 5, 20262.7x their median

    I went into the new Bourdain biopic expecting to hate it. To my surprise, I was charmed. https://t.co/ZcYbxnInQW

    1843230K viewsView on X
  • Jul 31, 20262.4x their median

    Everywhere to eat in Montreal, from bagels and shawarma to fine dining, according to Eater’s on-the-ground food writer https://t.co/3TwDsby9OD

    1464019K viewsView on X
  • Jul 22, 20261.6x their median

    My ideal 72 hours in London includes four-hour lunches, Elizabethan-inspired tasting menus, and Indian feasts. https://t.co/T51kzSZ4MT

    1033020K viewsView on X
  • Jul 6, 20261.6x their median

    An interview with the executive chef of All Well, from the team behind Michelin-starred Oriole. https://t.co/T3fQLnMJfI

    1240010K viewsView on X
  • Aug 26, 20261.5x their median

    The rise of “luxury” grocery stores feels deeply sinister https://t.co/OgXx0LT6J3

    841217K viewsView on X
  • Aug 20, 2026

    The success of bubble tea and matcha has opened the door for more tea businesses to gain traction https://t.co/hGLnvestl8

    931118K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 10 interactions against 1.5M followers, an engagement rate of 0.001%. Measured over 17 original posts, its engagement rate beats 10% of 3,774 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 20K times each, and 0.051% of those impressions turn into an interaction. That is about 1.35% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.57 post a day over the last 30 days, though only 37% of days saw any activity at all. Most posts go out around 16:00 UTC, and Thursday is the busiest day of the week. Of the 17 posts sampled, 100% link out. The account's strongest tracked post pulled 426 interactions, about 43x its own typical post.

What is Eater's engagement rate on X?
Eater (@Eater) has an engagement rate of 0.001%, based on the median interactions across 17 original posts from the last 30 days against 1,457,941 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.001%, Eater sits below the 10th percentile of the 36,654 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @Eater have real engagement?
Its engagement rate beats 10% of the tracked X accounts closest to it in follower count (3,774 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @Eater post?
Most posts go out around 16:00 UTC, and Thursday is its busiest day, at roughly 0.57 posts per day across the measured window.

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