European Commission engagement report
@EU_Commission - 1.9M followers on X
Measured over 34 original posts from a 30-day window, last computed on October 25, 2026.
Engagement
A typical post picks up 216 interactions against 1.9M followers, an engagement rate of 0.011%. Measured over 34 original posts, its engagement rate beats 36% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 21K times each, and 1.02% of those impressions turn into an interaction. That is about 1.13% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.2 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 12:00 UTC, and Monday is the busiest day of the week. Of the 34 posts sampled, 91% carry an image or video, 12% are part of a thread and 68% link out. The account's strongest tracked post pulled 69K interactions, about 307x its own typical post. Recurring topics include #eucivilprotectionmechanism, #worldteachersday.
Measured over 34 original posts from a 30-day window, last computed on October 25, 2026. Recurring tags: #eucivilprotectionmechanism, #worldteachersday.
Compared with accounts its own size
European Commission's engagement rate beats 36% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 48% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.011%, European Commission sits above the 10th percentile of the 204,694 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.677% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 12:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 91% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 68% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 91% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 68% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 293 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Jul 31, 2026307x their median
The images coming from Ceuta are unacceptable. We cannot allow anyone to come to our Union without abiding by our rules. Dangerous crossings must stop immediately. Smuggling networks must be dismantled. And returns must be swift, as our rules allow. I tasked two Commissioners to support to control the situation. @magnusbrunner is already working closely with Spain and is ready to travel to critical points. He will work on additional operational support to Spain, including through Frontex. @dubravkasuica is in contact with her Moroccan counterpart. I am confident that our close partnership with Morocco will help deliver concrete results.
- Jul 19, 2026156x their median
¡Campeones! ¡Muchas felicidades, España! Hoy Europa celebra con vosotros 🇪🇸🇪🇺
- Sep 28, 2026134x their median
A Russian strike against the building of the National Academy of Sciences of Ukraine. A rescue operation is underway: crews are putting out the fire and searching for people who may have been trapped inside. All services are deployed. Today in Kyiv, a pharmaceutical company and gas stations were also attacked; in Dnipro, a business center; and in other cities and regions, civilian facilities, businesses, and communications infrastructure were targeted as well. Sadly, people have been killed… My condolences to their families and loved ones. Russia will definitely face a response to this. And every one of Ukraine’s partners must see from this terror, from these strikes, that supporting Ukraine means truly supporting people’s lives – supporting the principle that terror must never be normalized, anywhere. Russia must be held accountable for all of this and face real consequences. I thank everyone who helps Ukraine!
- Aug 5, 202647x their median
Once again we wake up to the news of horrible atrocities by Russia through its aerial attacks on Ukraine. Russia must pay for the destruction it has caused. And we are using the proceeds from the immobilised Russian assets to make sure it does. We are making a further €1.4 billion of them available to Ukraine. This will support Ukraine's continued resistance against Russia's illegal war. https://t.co/PzIQDMv5tB
- Aug 20, 202646x their median
Emergency crews have been working at the sites of Russian strikes since overnight. It was a massive attack – the Russians had been preparing for a long time, combining different types of ballistic missiles, cruise missiles, and drones, aiming to cause as much damage as possible to civilian infrastructure. There is destruction in Kyiv and the region, as well as in the Odesa and Chernihiv regions. In the capital, residential buildings were damaged, including a high-rise whose upper floors were destroyed, as well as a children’s hospital and a school. Emergency response and rescue operations are ongoing. As of now, we know that this Russian strike has claimed the lives of 12 people in Kyiv, with one person killed in the region. My condolences to all the families and loved ones. Around 40 more people were injured. In the Odesa region, the enemy carried out a drone attack on a border crossing with Moldova; in the Chernihiv region, it targeted gas infrastructure. I thank all the rescuers, medics, police officers, and utility workers who have been helping people from the first moments. Unfortunately, while Moscow is investing in ballistic missiles and escalation, such strikes do not always receive the response they should from the world. And as long as Ukraine does not have enough anti-ballistic defense, Russia will not consider peace seriously. We are doing everything to ensure we have that protection, and work on the FREYJA program continues every day. But Patriot interceptors cannot yet be replaced, and we need them every day. Every additional missile saves the lives of our people. I thank everyone who understands this and is looking for and finding ways to help.
- Jul 24, 202643x their median
I want to offer my condolences to the families and loved ones of the victims of Russia’s latest attacks in the Kyiv region and in Sloviansk. During the strikes, Russia has also destroyed Latvia’s Honorary Consulate. Once again proving its complete disregard for diplomacy. Europe stands in full solidarity with Latvia and Ukraine. Russia is losing the war it started, and is increasingly targeting civilians in a desperate attempt to crush Ukraine’s spirit. But Ukraine’s spirit is unbreakable. And so is Europe’s resolve to support Ukraine’s defence.
- Aug 10, 202642x their median
Tonight, Europe’s heart is with the people of Colombia after the terrible earthquake in the Chocó region. We have already mobilised Copernicus, our satellite service, to help with rescue operations. And we are ready to provide more support. Estamos con ustedes. 🇪🇺🇨🇴
- Aug 7, 202642x their median
Europe always chooses science and partnership. Japan too. Japan is now officially associated with Horizon Europe. This means Japanese researchers and organisations can take part in the world's largest public research and innovation programme. Let's break new frontiers together.
- Aug 1, 202636x their median
I held a conference call with Commissioners @magnusbrunner and @dubravkasuica for an update on the situation in Ceuta. The good news is that the vast majority of those who arrived illegally have returned to Morocco, due to the effective work of Spanish and Moroccan law enforcement. Not a single person reached mainland Spain or the rest of the EU. This shows why the control of our European borders matters. We have a strong system in place. But it needs to be further strengthened. We must remain vigilant at every critical entry point and maintain close coordination between all authorities. At the same time, we need a lessons learned process to improve our European resilience. The Commission has offered support to Spain from the first moment. I received letters from several leaders and I welcome the call for an extraordinary videoconference to take stock of what has happened. Fighting illegal migration requires solidarity and a united European response.
- Jul 30, 202634x their median
Another unacceptable violation of our EU airspace caused by Russia’s latest strikes on Ukraine, this time over Poland. The Polish people are famously unafraid dear @donaldtusk, and our thoughts are with them. To put an end to this, we are helping Ukraine win this war in every way we can. And we are building a robust European security architecture on land, at sea and in the air.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 216 interactions against 1.9M followers, an engagement rate of 0.011%. Measured over 34 original posts, its engagement rate beats 36% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 21K times each, and 1.02% of those impressions turn into an interaction. That is about 1.13% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.2 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 12:00 UTC, and Monday is the busiest day of the week. Of the 34 posts sampled, 91% carry an image or video, 12% are part of a thread and 68% link out. The account's strongest tracked post pulled 69K interactions, about 307x its own typical post. Recurring topics include #eucivilprotectionmechanism, #worldteachersday.
- What is European Commission's engagement rate on X?
- European Commission (@EU_Commission) has an engagement rate of 0.011%, based on the median interactions across 34 original posts from the last 30 days against 1,866,158 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.011%, European Commission sits above the 10th percentile of the 204,694 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @EU_Commission have real engagement?
- Its engagement rate beats 36% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @EU_Commission post?
- Most posts go out around 12:00 UTC, and Monday is its busiest day, at roughly 2.2 posts per day across the measured window.