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ETECSA engagement report

@ETECSA_Cuba - 432K followers on X

Measured over 17 original posts from a 30-day window, last computed on August 30, 2026.

Engagement

Top quarter for its size
Per follower
0.155%
of 432K followers
Per impression
2.63%
25K views on a typical post
Reach
5.90%
of its followers see a post
Typical post
671
interactions (median)
Saved
0.004%
1 bookmarks on a typical post
Posting rate
0.9/day
active 63% of days
Peak time
15:00 UTC
Thursday

A typical post picks up 671 interactions against 432K followers, an engagement rate of 0.155%. Measured over 17 original posts, its engagement rate beats 75% of 3,899 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 25K times each, and 2.63% of those impressions turn into an interaction. That is about 5.90% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.9 post a day over the last 30 days, with activity on roughly 63% of days. Most posts go out around 15:00 UTC, and Thursday is the busiest day of the week. Of the 17 posts sampled, 100% carry an image or video and 35% link out. The account's strongest tracked post pulled 1.1K interactions, about 1.7x its own typical post. Recurring topics include #recargainternacional, #consejosútiles, #cuba.

Measured over 17 original posts from a 30-day window, last computed on August 30, 2026. Recurring tags: #recargainternacional, #consejosútiles, #cuba.

Compared with accounts its own size

ETECSA's engagement rate beats 75% of the tracked X accounts closest to it in follower count (3,899 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 78% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.155%, ETECSA sits above the 50th percentile of the 37,701 accounts in this comparison. That places it in the above the median band, which runs 0.081% to 0.439%.

p100.002%
p250.012%
p50 (median)0.081%
p750.439%
p902.10%
p99156.3%
Engagement rate as a share of followers, across the 37,701 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 104,204 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.081%
75th percentile0.439%
90th percentile2.10%
99th percentile156.3%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 15:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 15:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 15:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%53K
01:00 UTC-2%53K
02:00 UTC-3%52K
03:00 UTC-4%55K
04:00 UTC-6%44K
05:00 UTC-4%43K
06:00 UTC-4%50K
07:00 UTC-5%54K
08:00 UTC-4%63K
09:00 UTC-3%72K
10:00 UTC-2%75K
11:00 UTC-3%81K
12:00 UTC-2%90K
13:00 UTC-2%98K
14:00 UTC-3%101K
15:00 UTC-2%105K
16:00 UTC-4%102K
17:00 UTC-3%95K
18:00 UTC-1%88K
19:00 UTC-2%83K
20:00 UTC-1%77K
21:00 UTC-1%69K
22:00 UTC-2%60K
23:00 UTC-2%53K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Thursday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Thursday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%238K
Monday0%302K
Tuesday-3%302K
Wednesday-1%257K
Thursday-2%250K
Friday-3%259K
Saturday+3%233K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Jul 14, 20261.7x their median

    🚨 ¡Alerta! No todo mensaje o llamada es lo que parece. 📲⚠️ Si un número desconocido intenta contactarte: 🚫 No respondas. 🚫 No devuelvas la llamada. 🚫 No compartas datos personales, contraseñas ni códigos. 💙 Protege tu información con nuestros #Ciberconsejos. https://t.co/cVkSHSs9UV

    37270546532K viewsView on X
  • Aug 11, 2026

    📢 ¿Tienes servicio de telefonía fija? ☎️ 📩 Recibe cada mes tu #FacturaElectrónica cómodamente. 👉Para suscribirte, envía un correo a [email protected] con los siguientes datos: 🔹 Número del servicio 🔹 Nombre del titular 🔹 Carnet de identidad del titular 🔹 Correo electrónico https://t.co/DSBRehuHpD

    31664573826K viewsView on X
  • Jul 30, 2026

    💥 ¡Anota esta fecha y mantente atento a los detalles! Del 5 al 9 de agosto si recibes una recarga internacional entre 600CUP y 1250CUP, recibes 25GB + Datos ilimitados de 12:00 a.m. a 7:00 a.m.💬Conoce todos los detalles en https://t.co/0aOn0eDjmB #RecargaInternacional https://t.co/xiPE82iFya

    29460535117K viewsView on X
  • Jul 23, 2026

    Del 27 al 31 de julio, si recibes una recarga internacional entre 600CUP y hasta 1250CUP, a través de los distribuidores ganas:+ Saldo. Multiplicamos el monto de tu recarga X6 - Datos Ilimitados (12 a.m. - 7 a.m.) por 30días.                       #RecargaInternacional https://t.co/CytS13vLW0

    28954166450K viewsView on X
  • Jul 22, 2026

    🚴📵 Este verano, disfruta cada recorrido con responsabilidad. 📌 Si conduces por la vía, no contestes llamadas 📲. 🚲 Pedalea con prudencia y llega seguro a tu destino 🥰. La #SeguridadVial vial también depende de ti‼️ https://t.co/Mfm42G1WrE

    2835732356.9K viewsView on X
  • Aug 25, 2026

    ¿Necesitas un contacto y no tienes el número? ¡No busques más! Entra ya a 👉 https://t.co/iimpdHPqDk y encuentra lo que necesitas 🤩 LIBRE DE COSTO. Desde hospitales 🏥 y escuelas 📓, hasta comercios 🥣 e instituciones recreativas 🪇. #PáginasAmarillasDeEtecsa https://t.co/yFIo3XbIgg

    29253144321K viewsView on X
  • Aug 6, 2026

    📱✨ Gestiona tus servicios de telecomunicaciones de forma rápida, cómoda y segura, directamente desde tu móvil 🛜 📶. 📍 Descarga nuestras aplicaciones LIBRE DE COSTO en 👉 https://t.co/pgE92zsztf #EtecsaConCuba https://t.co/PNVxhkdxmu

    28054173919K viewsView on X
  • Aug 25, 2026

    📅 Esta vez, del 27 al 30 de agosto de 2026. 📲 Si recibes una #RecargaInternacional desde 600 CUP hasta 1250 CUP a través de nuestros distribuidores, multiplicarás por 6 el monto de dinero recargado en tu saldo y recibirás datos ilimitados de 12:00a.m. a 7:00 a.m. https://t.co/RwgflOf0h5

    29550024125K viewsView on X
  • Jul 29, 2026

    Tu móvil está presente en tus llamadas, tus recuerdos, tus conversaciones y en tantos momentos especiales. 📱💙 ✨ Cuídalo para que siga acompañándote cada día 😉. ¡Pequeños cuidados hacen una gran diferencia! #CuidaTuMóvil https://t.co/hJLqXCr8r9

    29049034325K viewsView on X
  • Aug 13, 2026

    📱💛 ¡Cuida tu tarjeta SIM/uSIM para que te acompañe por más tiempo! Sigue estos sencillos #ConsejosÚtiles 👇 https://t.co/CLSa9jGzU9

    25948853442K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#recargainternacional#consejosútiles#cuba#díainternacionaldelajuventud#etecsaconcuba

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 671 interactions against 432K followers, an engagement rate of 0.155%. Measured over 17 original posts, its engagement rate beats 75% of 3,899 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 25K times each, and 2.63% of those impressions turn into an interaction. That is about 5.90% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.9 post a day over the last 30 days, with activity on roughly 63% of days. Most posts go out around 15:00 UTC, and Thursday is the busiest day of the week. Of the 17 posts sampled, 100% carry an image or video and 35% link out. The account's strongest tracked post pulled 1.1K interactions, about 1.7x its own typical post. Recurring topics include #recargainternacional, #consejosútiles, #cuba.

What is ETECSA's engagement rate on X?
ETECSA (@ETECSA_Cuba) has an engagement rate of 0.155%, based on the median interactions across 17 original posts from the last 30 days against 431,914 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.155%, ETECSA sits above the 50th percentile of the 37,701 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @ETECSA_Cuba have real engagement?
Its engagement rate beats 75% of the tracked X accounts closest to it in follower count (3,899 accounts), which puts it in the top quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @ETECSA_Cuba post?
Most posts go out around 15:00 UTC, and Thursday is its busiest day, at roughly 0.9 posts per day across the measured window.

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