England and Wales Cricket Board engagement report
@ECB_cricket - 1.0M followers on X
Measured over 6 original posts from a 30-day window, last computed on August 31, 2026.
Engagement
Early reading. We have captured 6 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 40 interactions against 1.0M followers, an engagement rate of 0.004%. Posts are seen about 30K times each, and 0.133% of those impressions turn into an interaction. That is about 2.97% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.2 posts a day over the last 30 days, though only 17% of days saw any activity at all. Most posts go out around 11:00 UTC, and Tuesday is the busiest day of the week. Of the 6 posts sampled, 50% carry an image or video and 67% link out. The account's strongest tracked post pulled 728 interactions, about 18x its own typical post. Only 6 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 6 original posts from a 30-day window, last computed on August 31, 2026.
Where this sits in the catalog
At 0.004%, England and Wales Cricket Board sits above the 10th percentile of the 37,701 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.081% |
| 75th percentile | 0.439% |
| 90th percentile | 2.10% |
| 99th percentile | 156.3% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 11:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 53K |
| 01:00 UTC | -2% | 53K |
| 02:00 UTC | -3% | 52K |
| 03:00 UTC | -4% | 55K |
| 04:00 UTC | -6% | 44K |
| 05:00 UTC | -4% | 43K |
| 06:00 UTC | -4% | 50K |
| 07:00 UTC | -5% | 54K |
| 08:00 UTC | -4% | 63K |
| 09:00 UTC | -3% | 72K |
| 10:00 UTC | -2% | 75K |
| 11:00 UTC | -3% | 81K |
| 12:00 UTC | -2% | 90K |
| 13:00 UTC | -2% | 98K |
| 14:00 UTC | -3% | 101K |
| 15:00 UTC | -2% | 105K |
| 16:00 UTC | -4% | 102K |
| 17:00 UTC | -3% | 95K |
| 18:00 UTC | -1% | 88K |
| 19:00 UTC | -2% | 83K |
| 20:00 UTC | -1% | 77K |
| 21:00 UTC | -1% | 69K |
| 22:00 UTC | -2% | 60K |
| 23:00 UTC | -2% | 53K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 238K |
| Monday | 0% | 302K |
| Tuesday | -3% | 302K |
| Wednesday | -1% | 257K |
| Thursday | -2% | 250K |
| Friday | -3% | 259K |
| Saturday | +3% | 233K |
Best tweets
- Apr 14, 202618x their median
Wishing all those celebrating a very happy Vaisakhi, from everyone at England Cricket ☀️ https://t.co/TyDcRtvWAS
- May 27, 202613x their median
Wishing all those who are celebrating around the world a blessed Eid Al-Adha 🌙 https://t.co/xbkwb4xUaP
- Jun 7, 20267.7x their median
🚨 HISTORY MADE IN LONDON 🚨 For the first time ever, Waterloo Bridge became a cricket pitch 🏏 All 12 captains of the #T20WorldCup gathered above the Thames as England & Wales officially welcomed the ICC Women’s T20 World Cup. The countdown is on. ⏳ 🎟️https://t.co/jp7g2OnuIB
- Jul 10, 20264.8x their median
Over 50 former England Women's players returned to Lord's today, hosted by @HomeOfCricket and @TakeHerLead, to ring the bell to mark this historic Test and celebrate the 50 years since Rachael Heyhoe Flint first led England Women out to play at Lord's in 1976. https://t.co/EAWqpHZAfX
- May 18, 20264.8x their median
"His contribution to the game will not be forgotten.” The ECB is saddened by the death of former England captain Mike ‘MJK’ Smith, aged 92.
- May 21, 20263.9x their median
ECB to host Afghan Refugee Women’s Team for ground-breaking tour ⬇️ https://t.co/75a0IL6JvJ
- May 14, 20262.9x their median
Meet Edie – the nine-year-old star from @OakamoorCC. To be honest, we’re just going to let her do the talking…. Find your place in cricket at https://t.co/D7XgFylSlR #MyWayToPlay #TheCricketCollective #CatchTheSpirit #ICCWomensT20WorldCup https://t.co/SUgER7vmHV
- Jul 10, 20262.9x their median
"Cricket stands for inclusion and joy... To be able to lay on a tour for this group of women is a huge honour." Hear from the ECB's Deputy CEO Clare Connor, during the Afghan Refugee Women's Team's recent tour of England. @ICC @_MCCFoundation @FCDOGovUK @DCMS https://t.co/RN5RDCwfgq
- Jun 4, 20262.9x their median
England's players up in lights in the heart of central London. That felt different. We are privileged to enjoy the support of @Metro_Bank as we work together to grow the women's and girls' game at the grassroots level and grow the profile of our England stars. https://t.co/zV3Dd4I21k
- Jul 17, 20262.9x their median
England Cricket and @CastoreEngland have teamed up with one of the world's most iconic bands – The Rolling Stones – to celebrate the release of the band's new album, Foreign Tongues. The limited-edition collaboration launches this week, featuring a range of T-shirts, hoodies and jackets. And it's not just the kit that's had the rock star treatment, with the England team bus transformed into a Rolling Stones-branded tour bus for the occasion. The collection is available to order from today, so head to the England Cricket x Castore online shop to get your hands on the range. https://t.co/ZHLj3t5e4i
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 40 interactions against 1.0M followers, an engagement rate of 0.004%. Posts are seen about 30K times each, and 0.133% of those impressions turn into an interaction. That is about 2.97% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.2 posts a day over the last 30 days, though only 17% of days saw any activity at all. Most posts go out around 11:00 UTC, and Tuesday is the busiest day of the week. Of the 6 posts sampled, 50% carry an image or video and 67% link out. The account's strongest tracked post pulled 728 interactions, about 18x its own typical post. Only 6 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is England and Wales Cricket Board's engagement rate on X?
- England and Wales Cricket Board (@ECB_cricket) has an engagement rate of 0.004%, based on the median interactions across 6 original posts from the last 30 days against 1,000,162 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.004%, England and Wales Cricket Board sits above the 10th percentile of the 37,701 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @ECB_cricket have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @ECB_cricket post?
- Most posts go out around 11:00 UTC, and Tuesday is its busiest day, at roughly 0.2 posts per day across the measured window.