EBONY engagement report
@EBONY - 412K followers on X
Measured over 112 original posts from a 30-day window, last computed on September 26, 2026.
Engagement
A typical post picks up 4 interactions against 412K followers, an engagement rate of 0.001%. Measured over 112 original posts, its engagement rate beats 12% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 3.1K times each, and 0.145% of those impressions turn into an interaction. That is about 0.754% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.8 posts a day over the last 30 days, with activity on roughly 73% of days. Most posts go out around 16:00 UTC, and Friday is the busiest day of the week. Of the 112 posts sampled, 47% carry an image or video and 74% link out. The account's strongest tracked post pulled 19K interactions, about 3853x its own typical post. Recurring topics include #adifferentworld, #blackbusinessmonth, #ebonymessage.
Measured over 112 original posts from a 30-day window, last computed on September 26, 2026. Recurring tags: #adifferentworld, #blackbusinessmonth, #ebonymessage.
Compared with accounts its own size
EBONY's engagement rate beats 12% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 10% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.001%, EBONY sits below the 10th percentile of the 205,152 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 16:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 47% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 74% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | no effect | -2% to -1% | 42K |
- 47% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 74% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 208 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Nov 5, 20253853x their median
Olandria Carthen lights up the #EBONYPower100 cover as our People’s Choice Award honoree. HBCU graduate and breakout star of Love Island USA, she has built a fierce following by showing young Black women how to demand to be seen and loved. With runway debuts, multi-brand partnerships, and an unwavering voice for Black beauty and self-advocacy, Olandria embodies poise, purpose, and the power of being celebrated by the people who fuel your purpose. https://t.co/f5rqjnQTV5
- Sep 4, 20261439x their median
Going viral was just the beginning. Since capturing the internet's attention on Love Island USA, Olandria Carthen has continued turning visibility into opportunity... this time as one of the faces of @maccosmetics newest "We All Wear MAC" campaign. The beauty brand tapped the influencer and fan favorite to help launch its new Studio Radiance Skin Tint Stick, marking another major milestone in a career that's quickly expanding beyond reality television. For Black creators, moments like this matter. They remind us that a viral moment can open the door, but consistency, authenticity, and building your own lane are what keep it open. #LetsDiscuss Do you think @olandria is becoming one of beauty's next breakout stars? Let us know below. 🖤👇🏾 Credit: @maccosmetics | @olandria | @zhonglin_
- Aug 26, 20261437x their median
Aniya Harvey is putting love, dating and relationship rules to the test with Bombshell or Bye, weighing in on who should make the first move, second chances and what’s better left in the past. 🖤 Tap the link for more from her EBONY Exclusive: https://t.co/NNc6bB9Jh0 https://t.co/BwGUvHYGsE
- Sep 19, 2026561x their median
At just 11, Brooke Sumpter became the first child and first Black child designer to collaborate with @American_Girl... taking a love for sewing that began at four all the way to @HFRmovement during New York Fashion Week. 🖤 https://t.co/BXxxDHCByC
- Sep 8, 2026511x their median
Miss Texas Regan Hutsell is officially Miss America 2027 and she’s making history in more ways than one. @reganhutsell became the first woman of color to win the Miss America crown while wearing her natural hair, a choice she says was deeply personal and rooted in redefining what beauty means to her. Before taking the crown, she spoke about wanting young girls watching at home to know they can show up exactly as they are, even when that looks different from what has traditionally been considered “normal.” For a pageant world long associated with polished, highly styled beauty, seeing a Black woman walk onto one of the country’s biggest stages in her natural hair is about more than a hairstyle. It’s about visibility, representation, and expanding the definition of what a queen can look like. And now, she gets to wear the crown her way. 🖤 #LetsDiscuss What did you think of Regan wearing her natural hair on the @missamerica stage and what does this moment mean to the culture? Credit: @reganhutsell | @missamerica
- Sep 23, 2026497x their median
Some traditions are too good to leave behind. 🎓 Kadeem Hardison and Jasmine Guy return to Hillman alongside Maleah Joi Moon as a new generation takes the Yard. Past meets present. Legacy meets what’s next. Tap to step back into #ADifferentWorld: https://t.co/zWmrJMtwfx https://t.co/joxjujpJsn
- Sep 20, 2026274x their median
At 12, Teddy Gant Jr. learned complications during his own birth nearly cost him his life. Years later, after working security, he trained as a full-spectrum doula and now helps Black families feel informed, heard and supported through pregnancy and delivery. 🖤 https://t.co/TOSui8I3Vq
- Aug 24, 2026225x their median
Representation doesn't just happen... it gets designed. LSU student and NASCAR NEXT intern Camilla Bowens-Wilkins turned her internship into a historic first after designing NASCAR's first-ever Delta Sigma Theta-branded show car. What began as an opportunity to learn quickly became an opportunity to leave her mark on one of motorsports' biggest stages. The unveiling wasn't just about a car. It was a celebration of Black excellence, Black Greek culture, and the power of seeing yourself represented in spaces where we've historically been underrepresented. Swipe to see the history-making design. 🏁🖤
- Sep 22, 2026218x their median
Welcome back to Hillman! 🎓 Meet Chibuikem “Chib” Uche, Maleah Joi Moon, Cornell Young IV, Jordan Aaron Hall, Alijah Kai and Kennedi Reece. The new class of #ADifferentWorld and the faces of EBONY’s September 2026 cover. Read the full cover story here: https://t.co/2pO6iajNK8 https://t.co/POcWIXgXtk
- Aug 30, 2026199x their median
The first note, the first step, the first glimpse of that silhouette... Michael Jackson knew how to make a moment feel unforgettable. On his 68th birthday, EBONY remembers an artist whose sound, style and movement helped redefine Black excellence and pop culture on a global stage. From 'Off the Wall' and 'Thriller' to 'Bad' and beyond, Michael didn’t just make records that topped the charts... he created moments that soundtracked generations. And all these years later, you can still feel him everywhere... in the artists who studied every move, the fans discovering the magic for the first time and the songs that can still bring a whole room to life before the first verse even hits. 🖤
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 4 interactions against 412K followers, an engagement rate of 0.001%. Measured over 112 original posts, its engagement rate beats 12% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 3.1K times each, and 0.145% of those impressions turn into an interaction. That is about 0.754% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.8 posts a day over the last 30 days, with activity on roughly 73% of days. Most posts go out around 16:00 UTC, and Friday is the busiest day of the week. Of the 112 posts sampled, 47% carry an image or video and 74% link out. The account's strongest tracked post pulled 19K interactions, about 3853x its own typical post. Recurring topics include #adifferentworld, #blackbusinessmonth, #ebonymessage.
- What is EBONY's engagement rate on X?
- EBONY (@EBONY) has an engagement rate of 0.001%, based on the median interactions across 112 original posts from the last 30 days against 411,903 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.001%, EBONY sits below the 10th percentile of the 205,152 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @EBONY have real engagement?
- Its engagement rate beats 12% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @EBONY post?
- Most posts go out around 16:00 UTC, and Friday is its busiest day, at roughly 3.77 posts per day across the measured window.