نادي دبي للصحافة engagement report
@DubaiPressClub - 712K followers on X
Measured over 101 original posts from a 30-day window, last computed on October 1, 2026.
Engagement
A typical post picks up 1 interaction against 712K followers, an engagement rate of 0%. Measured over 101 original posts, its engagement rate beats 2% of 21,185 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 554 times each, and 0.18% of those impressions turn into an interaction. That is about 0.078% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.5 posts a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 16:00 UTC, and Friday is the busiest day of the week. Of the 101 posts sampled, 100% carry an image or video and 14% link out. The account's strongest tracked post pulled 54 interactions, about 54x its own typical post. Recurring topics include #قمة_الإعلام_العربي, #arabmediasummit.
Measured over 101 original posts from a 30-day window, last computed on October 1, 2026. Recurring tags: #قمة_الإعلام_العربي, #arabmediasummit.
Compared with accounts its own size
نادي دبي للصحافة's engagement rate beats 2% of the tracked X accounts closest to it in follower count (21,185 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 13% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At under 0.001%, نادي دبي للصحافة sits below the 10th percentile of the 212,741 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.025% |
| 50th percentile | 0.146% |
| 75th percentile | 0.697% |
| 90th percentile | 2.61% |
| 99th percentile | 82.8% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 16:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 14% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 14% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 308 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 17, 202654x their median
جانب من مشاركة الممثلة نادين نسيب نجيم في جلسة "حوار مع نادين نسيب نجيم"، خلال منتدى الأفلام ضمن فعاليات قمة الإعلام العربي 2026. #قمة_الإعلام_العربي https://t.co/XQqsYGxprS
- Sep 17, 202632x their median
مقتطفات من مشاركة الممثلة يارا السكري في الجلسة الرئيسية "عصر جديد في صناعة الدراما العربية" في منتدى الأفلام ضمن فعاليات قمة الإعلام العربي 2026. #قمة_الإعلام_العربي https://t.co/xtP5CTtZZW
- Aug 29, 202622x their median
24 عاماً من الريادة الإعلامية... 8 منتديات | +400 متحدث من 23 دولة | +175 جلسة | +35 فعالية إعلامية | +21 اتفاقية ومذكرة تفاهم | +10,000 مشارك احتفال خاص باليوبيل الفضي لجائزة الإعلام العربي، وتكريم الفائزين بجائزة الإعلام للشباب العربي 'إبداع' في دورتها العاشرة، وجائزة رواد التواصل الاجتماعي العرب في دورتها السادسة. 17-15 سبتمبر 2026 مركز دبي التجاري العالمي #قمة_الإعلام_العربي
- Aug 22, 202622x their median
معالي د. خالد زعرور، وزير الإعلام في الجمهورية العربية السورية، متحدثاً رئيسياً في منتدى يورونيوز ضمن فعاليات قمة الإعلام العربي. 15 – 17 September 2026 #Arabmediasummit https://t.co/nVPmeB3gHf
- Aug 25, 202618x their median
منى غانم المرّي، نائب الرئيس والعضو المنتدب لمجلس دبي للإعلام، رئيسة مجلس إدارة جائزة الإعلام العربي: برؤية محمد بن راشد، انطلقت جائزة الإعلام العربي قبل 25 عاماً، لتؤسس واحدة من أهم المبادرات التي أطلقتها دبي دعماً للإعلام العربي. ونشعر بمزيد من الفخر والاعتزاز بما حققته الجائزة خلال 25 عاماً، من إنجازات وتكريم لشخصيات إعلامية وفكرية قدمت اسهامات فريدة لمستقبل الصحافة والإعلام العربي. كما نعتز بكون الجائزة قد تفردت بموقعها كأهم وأبرز محفل للاحتفاء بأجيال من الصحافيين العرب الذين حرصوا على المشاركة في دوراتها المتتابعة. #قمة_الإعلام_العربي
- Aug 8, 202617x their median
معالي د. علي راشد النعيمي، رئيس لجنة شؤون الدفاع والداخلية والخارجية في المجلس الوطني الاتحادي، متحدثاً رئيسياً في منتدى الإعلام العربي ضمن فعاليات قمة الإعلام العربي. 15–17 سبتمبر 2026 #قمة_الإعلام_العربي https://t.co/KsyrmUGBJg
- Sep 18, 202616x their median
أكاديمية دبي للإعلام، التابعة لمؤسسة دبي للإعلام، تقدم برنامجاً معرفياً متكاملاً ضمن مشاركتها في "قمة الإعلام العربي 2026"، شمل تنظيم 10 جلسات نقاشية وحوارية بمشاركة نخبة من الإعلاميين والخبراء والأكاديميين وصنّاع القرار والشباب. #قمة_الإعلام_العربي https://t.co/v1roov6Z8s
- Aug 8, 202616x their median
قمة الإعلام العربي 2026 تحتفي باليوبيل الفضي لجائزة الإعلام العربي. #قمة_الإعلام_العربي https://t.co/PX3XOvkur3
- Aug 24, 202613x their median
مريم الملا، مدير نادي دبي للصحافة: العمل بروح الفريق الواحد والالتفاف النموذجي حول أهداف من شأنها تأكيد المكانة الرائدة لدبي كمركز ثقل فكري تنطلق منه جهود صناعة المستقبل، هو نهج أصيل عززت به دبي رصيدها من الإنجازات النوعية في شتى المجالات، بما في ذلك المجال الإعلامي. https://t.co/Cj8HcVxVsC
- Sep 18, 202612x their median
نادي دبي للصحافة يعلن عن توقيع اتفاقيتي تعاون مع أكاديمية دبي للإعلام و"مونيفاي" بهدف تعزيز التعاون في مجالات التدريب وتطوير المواهب وصُنّاع المحتوى، وتوسيع فرص تبادل المعرفة والخبرات، وتطوير مبادرات وبرامج مشتركة تسهم في تنمية القدرات المهنية والإبداعية. #قمة_الإعلام_العربي https://t.co/znUG3LQemY
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 1 interaction against 712K followers, an engagement rate of 0%. Measured over 101 original posts, its engagement rate beats 2% of 21,185 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 554 times each, and 0.18% of those impressions turn into an interaction. That is about 0.078% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.5 posts a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 16:00 UTC, and Friday is the busiest day of the week. Of the 101 posts sampled, 100% carry an image or video and 14% link out. The account's strongest tracked post pulled 54 interactions, about 54x its own typical post. Recurring topics include #قمة_الإعلام_العربي, #arabmediasummit.
- What is نادي دبي للصحافة's engagement rate on X?
- نادي دبي للصحافة (@DubaiPressClub) has an engagement rate of 0%, based on the median interactions across 101 original posts from the last 30 days against 712,451 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At under 0.001%, نادي دبي للصحافة sits below the 10th percentile of the 212,741 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @DubaiPressClub have real engagement?
- Its engagement rate beats 2% of the tracked X accounts closest to it in follower count (21,185 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @DubaiPressClub post?
- Most posts go out around 16:00 UTC, and Friday is its busiest day, at roughly 3.5 posts per day across the measured window.