Dubai Airshow engagement report
@DubaiAirshow - 85K followers on X
Measured over 1 original post from a 30-day window, last computed on September 2, 2026.
Engagement
Early reading. We have captured 1 original post for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 4 interactions against 85K followers, an engagement rate of 0.005%. Posts are seen about 1.6K times each, and 0.247% of those impressions turn into an interaction. That is about 1.91% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.1 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 07:00 UTC, and Thursday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video and 100% are part of a thread. The account's strongest tracked post pulled 2.3K interactions, about 568x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 1 original post from a 30-day window, last computed on September 2, 2026.
Where this sits in the catalog
At 0.005%, Dubai Airshow sits above the 10th percentile of the 205,881 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.68% |
| 90th percentile | 2.56% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 07:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 0% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | no effect | -2% to -1% | 42K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 238 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Nov 21, 2025568x their median
https://t.co/XAGjUzKQfA
- Nov 24, 2025187x their median
https://t.co/n6mruX5z2R
- Nov 17, 202545x their median
Today the skies didn’t just perform — they delivered. From fast jets and formation teams to next-gen aircraft and aerobatic manoeuvres, the flying displays brought power, precision, and show-stopping moments across the Dubai Airshow skies. Crowds gathered along the runway as aircraft carved colour, speed, and sound into the afternoon — a true highlight of the show, and a reminder of why Dubai Airshow sets the global benchmark for aerial performance. Stay tuned for more coverage from the week’s most unforgettable moments. See you tomorrow! 📍 DWC, Dubai Airshow Site 📅 17–21 November 2025 #DAS25 #DubaiAirshow #FlyingDisplay #Aviation #Aerospace #Airshow #FutureOfFlight #Dubai #UAE
- Nov 17, 202539x their median
Check out @flyarcher UAE flight test film they just dropped showcasing some of the the in-country flight test campaign their eVTOL aircraft recently completed just before the Dubai Airshow Drop by Stand 30 in the AAM hall to see Midnight in person or go to Chalet A7 to meet their team and learn more. Don’t miss the breakthroughs shaping tomorrow’s airports and a more sustainable aerospace future — be there to see it unfold.
- Nov 17, 202529x their median
Day 1 lifted off with powerful flying displays and an opening visit from His Highness Sheikh Mohammed bin Rashid Al Maktoum. The apron, halls and pavilions stayed active with next gen aircraft, major brands, government delegations and global exhibitors showing the latest in aviation, defence, space and AAM. Inside, four stages and twelve tracks hosted astronauts, innovators and rising talent, while youth programmes and simulators kept the Inspiration Zone full. A strong first chapter of the week. See you tomorrow at 10:00.
- Nov 19, 202522x their median
Surrounded by luxury aircraft from the world’s leading aviation brands, the whole moment feels magical. The static display, is one of the strongest we have ever hosted and this edition of the Dubai Airshow not to be missed. See you tomorrow on Day 4! 📍 DWC, Dubai Airshow Site 📅 17–21 November 2025 #DAS25 #DubaiAirshow #Aerospace #FutureOfFlight #Aviation
- Nov 21, 202521x their median
The sky is alive with colour, sound and precision. Formation paths, tight turns, high climbs and crowd shaking passes mark the last full day of flying. It never gets old no matter how many times you watch it. 📍 DWC, Dubai Airshow Site 📅 17–21 November 2025 #DAS25 #DubaiAirshow #Aerospace #FutureOfFlight #Aviation
- Nov 19, 202518x their median
Dubai Airshow pulls you straight into the heart of aviation. Not just rows of aircraft, but an experience that surrounds you inside and out. You move from the cockpit to the cabin, from the runway to the pavilion, meeting the pilots who fly them, the engineers who build them, and the leaders who push the industry forward. If you’re on site, dive in. If you’re not, this is your sign to get here. See you tomorrow on Day 4! 📍 DWC, Dubai Airshow Site 📅 17–21 November 2025 #DAS25 #DubaiAirshow #Aerospace #FutureOfFlight #Aviation
- Nov 18, 202517x their median
The site is buzzing. Aircraft on the apron, crowds in every zone and new tech drawing attention from every angle. This is the energy that defines Dubai Airshow and it is only Day 2! Secure your spot for the moments that matter. #DAS25 #DubaiAirshow #Aerospace #FutureOfFlight #Aviation #Defence #Space #Leadership #Innovation #UAE
- Nov 18, 202517x their median
From static displays and military aircraft to immersive tech showcases and live demonstrations, every corner of the show floor is alive. Explore the aircraft, the brands, the simulators and the interactive features that make Dubai Airshow a global landmarks Don’t miss the innovations shaping the week. #DAS25 #DubaiAirshow #Aerospace #FutureOfFlight #Aviation #Defence #Space #Leadership #Innovation #UAE
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 4 interactions against 85K followers, an engagement rate of 0.005%. Posts are seen about 1.6K times each, and 0.247% of those impressions turn into an interaction. That is about 1.91% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.1 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 07:00 UTC, and Thursday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video and 100% are part of a thread. The account's strongest tracked post pulled 2.3K interactions, about 568x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is Dubai Airshow's engagement rate on X?
- Dubai Airshow (@DubaiAirshow) has an engagement rate of 0.005%, based on the median interactions across 1 original posts from the last 30 days against 84,994 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.005%, Dubai Airshow sits above the 10th percentile of the 205,881 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @DubaiAirshow have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @DubaiAirshow post?
- Most posts go out around 07:00 UTC, and Thursday is its busiest day, at roughly 0.1 posts per day across the measured window.