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Dr. Phil engagement report

@DrPhil - 1.6M followers on X

Measured over 22 original posts from a 30-day window, last computed on October 25, 2026.

Engagement

Middle of its size range
Per follower
0.018%
of 1.6M followers
Per impression
0.895%
32K views on a typical post
Reach
2.00%
of its followers see a post
Typical post
285
interactions (median)
Saved
0.094%
30 bookmarks on a typical post
Posting rate
1.17/day
active 60% of days
Peak time
15:00 UTC
Tuesday

A typical post picks up 285 interactions against 1.6M followers, an engagement rate of 0.018%. Measured over 22 original posts, its engagement rate beats 42% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 32K times each, and 0.895% of those impressions turn into an interaction. That is about 2.00% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.2 post a day over the last 30 days, with activity on roughly 60% of days. Most posts go out around 15:00 UTC, and Tuesday is the busiest day of the week. Of the 22 posts sampled, 91% carry an image or video, 27% are part of a thread and 9% link out. The account's strongest tracked post pulled 15K interactions, about 26x its own typical post.

Measured over 22 original posts from a 30-day window, last computed on October 25, 2026. Recurring tag: #ad.

Compared with accounts its own size

Dr. Phil's engagement rate beats 42% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 45% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.018%, Dr. Phil sits above the 10th percentile of the 204,956 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.

p100.004%
p250.024%
p50 (median)0.143%
p750.678%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 204,956 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,894 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.678%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 15:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 15:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 15:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video91% of posts+111%+108% to +115%34K
Outbound link9% of posts-41%-42% to -40%32K
Typical length-no effect-2% to -1%42K
  • 91% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 9% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 238 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Jun 16, 202626x their median

    Japanese fans cleaned the WHOLE stadium after Japan tied the Netherlands. Hours later, NYC Knicks fans torched buses celebrating their first NBA title since 1973. Same win, opposite character. Save this and share it with someone who needs to see the contrast. https://t.co/MbDx5C9BVU

    12K2.3K28166156K viewsView on X
  • Sep 21, 202636x their median

    A 16-year-old bought what he thought was Xanax, went to bed, and never woke up. It wasn't fentanyl. It was something new... and there is no test strip for it. If you've got a teenager in the house, stop and give me six minutes. https://t.co/SSmIBXsviX

    7.7K2.1K212112841K viewsView on X
  • Jul 10, 202619x their median

    Our government has known for 79 years. And they told us nothing. Objects moving in ways nothing we build can... Circling the one place on Earth we'd never want them. This should bother you. https://t.co/Yzd8RFxTj6

    7.6K1.2K864222704K viewsView on X
  • Jul 10, 202616x their median

    You're hearing this from me first. I was granted early access to newly released UAP documents, and one pattern jumps off the page: these objects have been showing up over our nuclear facilities for 77 years. Here's the record: • 1949, Los Alamos: After multiple "green fireball" sightings near nuclear facilities, the military convened a scientific conference to determine if they were meteors. Dr. Lincoln LaPaz, the foremost expert, said no. They flew horizontally, silently, at constant velocity. The conference's greatest concern: they appeared most frequently over nuclear sites nationwide. • 2015, Amarillo, Texas: A UAP violated the sealed airspace over Pantex, the heavily guarded plant where America assembles and disassembles nuclear weapons. Seen by multiple personnel. The release also includes: • Project SIGN's 1948 progress report, the Air Force's first formal UFO investigation, launched after Kenneth Arnold's famous 1947 sighting and Roswell eleven days later. Hundreds of cases studied. Rapid climbs, hovering, abrupt reversals, saucer-shaped craft. • A 1948 Air Intelligence Study acknowledging at least 210 unexplainable reports. • Hours of Apollo 17 crew debriefs on firework-like particles observed during their mission. • FBI and CIA witness interview reports focused on national security concerns. This isn't speculation. It's the government's own documentation, and you're seeing it here first. The nuclear pattern continues around the world today.

    6.1K9137092601.2M viewsView on X
  • Aug 13, 202627x their median

    Her wedding dress was $100. She paid it off on layaway, five dollars a week. The ring was $315. I see people spend millions on a wedding and it lasts a year. We spent less than $500 and it's stuck for 50 years. Pretty good return on investment. Read the full article here: https://t.co/Q6mnDGAaPO

    7.0K38528217157K viewsView on X
  • Jul 15, 202612x their median

    The government's most successful deception wasn't convincing you UFOs don't exist. It was convincing you that EVEN asking about them makes you a fool. That's not an accident. It's a psyop, and it's been running for decades. I break it all down in my Daily Mail exclusive: https://t.co/r3UYI7JHlr

    4.1K63534979712K viewsView on X
  • Oct 6, 202617x their median

    I was honored to speak at the UN in commemoration of the horrific attacks of October 7, 2023. https://t.co/SBIY4wyZUY

    4.0K6562416094K viewsView on X
  • Oct 8, 202616x their median

    Nothing about October 7th needs to be embellished. The people who did it videotaped themselves. They are not denying what they did, they’re celebrating it and broadcasting it. I've stood in the kibbutz where they were invaded. I've seen what some are now trying to rewrite. And I want Israel to know exactly where I stand... @AriellaNoveck @dannydanon

    3.7K683194949K viewsView on X
  • Aug 7, 202616x their median

    The Pentagon calls it disclosure. I call it a magic trick. Look over here... while nobody tells you what's really over there. If you want to talk about disclosure, then start disclosing. https://t.co/UT9Zp4V3Ih

    3.5K546376109214K viewsView on X
  • Jul 10, 20267.7x their median

    You've been shown the drunks who "got abducted" You were never shown the others. Military pilots. Navy pilots. Research scientists. There's a reason for that. https://t.co/gpcJV8yG1j

    3.1K44726664159K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#ad

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 285 interactions against 1.6M followers, an engagement rate of 0.018%. Measured over 22 original posts, its engagement rate beats 42% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 32K times each, and 0.895% of those impressions turn into an interaction. That is about 2.00% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.2 post a day over the last 30 days, with activity on roughly 60% of days. Most posts go out around 15:00 UTC, and Tuesday is the busiest day of the week. Of the 22 posts sampled, 91% carry an image or video, 27% are part of a thread and 9% link out. The account's strongest tracked post pulled 15K interactions, about 26x its own typical post.

What is Dr. Phil's engagement rate on X?
Dr. Phil (@DrPhil) has an engagement rate of 0.018%, based on the median interactions across 22 original posts from the last 30 days against 1,593,658 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.018%, Dr. Phil sits above the 10th percentile of the 204,956 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @DrPhil have real engagement?
Its engagement rate beats 42% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @DrPhil post?
Most posts go out around 15:00 UTC, and Tuesday is its busiest day, at roughly 1.17 posts per day across the measured window.

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