Downtown Houston engagement report
@DowntownHouston - 159K followers on X
Measured over 25 original posts from a 30-day window, last computed on September 22, 2026.
Engagement
A typical post picks up 5 interactions against 159K followers, an engagement rate of 0.003%. Measured over 25 original posts, its engagement rate beats 10% of 20,183 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.1K times each, and 0.448% of those impressions turn into an interaction. That is about 0.702% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.1 post a day over the last 30 days, with activity on roughly 70% of days. Most posts go out around 20:00 UTC, and Tuesday is the busiest day of the week. Of the 25 posts sampled, 100% carry an image or video, 12% are part of a thread and 72% link out. The account's strongest tracked post pulled 2.6K interactions, about 521x its own typical post.
Measured over 25 original posts from a 30-day window, last computed on September 22, 2026.
Compared with accounts its own size
Downtown Houston's engagement rate beats 10% of the tracked X accounts closest to it in follower count (20,183 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 23% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.003%, Downtown Houston sits below the 10th percentile of the 201,862 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.142% |
| 75th percentile | 0.672% |
| 90th percentile | 2.53% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 20:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 72% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 72% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 616 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 30, 2026521x their median
🎉 HAPPY BIRTHDAY, HOUSTON! 🎂🤘 On August 30, 1836, the city of Houston was founded, and 190 years later, there’s still no place quite like it. ❤️ From our rich history to the people, places, and possibilities shaping what’s next, here’s to 190 years of Houston and the many more to come! 🥳🎉
- Jul 20, 2026251x their median
Once again, Houston shined bright on the biggest stage. During FIFA World Cup 26™, our city came together to welcome fans from across the globe and deliver an unforgettable experience on the world’s biggest stage. To the volunteers, first responders, public agencies, local businesses, community leaders, Houstonians, and fans who brought their energy, pride, and hospitality to every event: thank you. You showed the world the diversity, spirit, and generosity that make Houston unlike anywhere else. #WeAreHouston
- Jul 24, 202620x their median
Thank you, 2026 FIFA World Cup @FWC26Houston @HoustonTX @VisitHouston! ❤️⚽ What an unforgettable journey. To our visitors, residents, fans, volunteers, and local businesses, thank you for making Downtown Houston an unforgettable part of the tournament experience! 🙌 To our incredible partners, thank you for your collaboration, commitment, and support in making this global celebration possible! 👏
- Jul 23, 202614x their median
A cooler, brighter, and more comfortable way to move through Downtown Houston! 🌳🚶🙌 Phase One of the Cool + Connected Corridors initiative is now complete along one of the most utilized corridors in Downtown: 15 blocks of Texas Avenue. This initiative is designed to create welcoming, safe, and comfortable routes between destinations in Downtown Houston. This first phase connects the Theater District, Main Street Promenade, and Daikin Park as well as hundreds of hotel rooms, residences, and office towers. What's a part of this first phase? ☂️ Petal-shaped shade structures, placed where trees can't grow 🪴 13 new trees and landscape planting 💡 New lighting to illuminate more of the corridor after dark Our early readings are showing the improvements are already making a measurable difference: 🌡️ Surface temperatures under shade structures are an average of 10°F lower—and up to 30°F at most 💡 Nighttime illumination is two to six times greater than under previous conditions And, this is just the beginning of the Cool + Connected Corridor network! The Texas Avenue improvements build on the recently-debuted Main Street Promenade. Together, these climate-responsive corridors are improving comfort, connectivity, and the experience of moving through Downtown and offer a model that can be scaled across Houston. Phase Two locations will be announced later this year! To learn more please visit https://t.co/KABM1LkL5S 🙌 📸: SWA Group - Bill Tatham Supported in part by the @CenterPoint Energy Foundation. @HoustonTX
- Aug 2, 20269.8x their median
Have you experienced the new Texas Avenue yet? 🌿☀️ The first phase of the Cool + Connected Corridors initiative is already making a difference, creating a cooler, brighter, and more comfortable walk through Downtown Houston! So far, the improvements include: 🌳 13 new trees and landscaping (joining nearly 100 trees planted along the Main Street Promenade, the backbone of the Cool + Connected Corridor network) ☂️ Petal-inspired shade structures at intersections, a site where trees can’t be planted; they provide both shade during the day and light up at night to increase pedestrian safety 🪴 Expanded native landscaping and new planters help absorb heat while bringing elements of the bayou into our pathways 💡 Enhanced lighting for better visibility after dark The impact is already measurable: 🌡️ Shaded areas are averaging 10°F cooler, with some locations seeing surface temperatures up to 30°F lower ✨ Nighttime illumination is now 2 to 6 times greater, making the corridor more welcoming after sunset Connecting the Theater District, Main Street Promenade, Daikin Park, hotels, residences, and office towers, these improvements are helping make Downtown easier and more enjoyable to explore on foot. This is just the beginning. More Cool + Connected Corridors are on the way, with Phase Two locations to be announced later this year. Visit https://t.co/KABM1LkL5S to learn more! 💬 📸: SWA Group - Bill Tatham, Maribel Amador Supported in part by the @CenterPoint Foundation.
- Sep 11, 20266.4x their median
Today, we honor the 2,977 lives lost on 9/11 and remember the heroes who answered the call. ❤️ Lauren’s Fountain at @MarketSquareHou stands as a lasting tribute. The three granite walls represent the crash sites: New York, Washington, DC, and Pennsylvania. It is surrounded by 2,753 small pebbles for those lost at the World Trade Center, 184 for those lost at the Pentagon, and 40 larger stones honoring those aboard United Flight 93, including Houston native Lauren Catuzzi Grandcolas. Join us today for the City of @HoustonTX special 25th Anniversary Remembrance of 9/11 as we honor those we lost and reflect on the resilience and unity of our community. 📅 Today, September 11, 2026 🕙 10am 📍 Lauren’s Garden at Market Square Park | 301 Milam St 🅿️ Street parking is available nearby, or guests can park at the One Market Square garage, which is located at 800 Preston St.
- Aug 18, 20266.2x their median
⚽️🏆 WORLD CUP FLAG GIVEAWAY! 🏆⚽️ Take home a piece of World Cup excitement! ⚽️🎉 We're giving away oversized banner flags from 10 World Cup nations, with a limited number available for each! Flags available: 👇 🇩🇪 Germany 🇨🇼 Curaçao 🇳🇱 Netherlands 🇺🇿 Uzbekistan 🇨🇻 Cabo Verde 🇸🇦 Saudi Arabia 🇵🇹 Portugal 🇺🇸 USA 🇨🇩 DR Congo 🇸🇪 Sweden Each flag measures 6 ft. x 10 ft. and must be picked up at a designated location in Downtown Houston. Pickup details will be shared with selected recipients! 🚨Enter the giveaway by clicking this link https://t.co/HYoVwmzHCI. Submissions close on August 25 🚨Winners will be randomly selected and notified by email—all winners will be announced on August 26. @HoustonTX @VisitHouston @HC_HSA @FWC26Houston @abc13houston @KHOU @FOX26Houston @KPRC2
- Sep 18, 20264.4x their median
Did you know Good Times on Main is back?! 🎉 And it all starts tomorrow, September 19, at Main Street Promenade! After celebrating the Promenade’s grand opening back in May, we’re bringing the fun back every third Saturday of the month through December. Expect local vendors 🛍️, street performers 🎶, extended business hours 🤩, and food and drink 🍻 specials from businesses along Main Street! 🙌 ❤️ 📅 Save the dates: 👇 🎉 September 19, 4-9pm 🎉October 17, 4-9pm 🎉 November 21, 4-9pm 🎉 December 19, 4-9pm Where 📍Jones on Main | 712 Main St Grab your friends, head to Downtown Houston, and make some Good Times on Main with us! 🤩 Visit https://t.co/6ZdlE90cYt, to register for this FREE event! 😁
- Aug 17, 20263.4x their median
Main Street Promenade is the perfect place to enjoy your midday! 🌞✨ Take a break from your workday and enjoy Mid-Day on Main with live street performances, lunch specials from local businesses, games, and expanded seating! 🎶🍴🎉 Whether you’re grabbing lunch or looking for a fun way to spend your afternoon, come experience Downtown Houston a little differently! 🙌 🗓️ Every Tuesday, until Dec 29 🕚 11am-1pm 📍 712 Main St
- Aug 24, 20263.0x their median
Your next movie night is in Downtown Houston! 🎬🍿 This week, catch a FREE screening of Jaws at Trebly Park! 🦈🌊 Grab takeout from a surrounding restaurant, pull out your lawn blanket, and settle in for a movie night under the stars! ✨ 📍 Market Square Park 🎥 Sept. 10 – An Extremely Goofy Movie at 8:30pm 👻 Oct. 8 – Ghostbusters (’84) at 8:30pm 🧙 Nov. 12 – The Hobbit at 6:30pm 🧝♂️ Dec. 10 – Elf at 6:30pm 📍 Trebly Park 🦈 Aug. 27 – Jaws at 8:30pm 🎸 Sept. 24 – School of Rock at 8:30pm 👻 Oct. 22 – The Haunted Mansion at 8:30pm 🧙♀️ Nov. 19 – Wicked: For Good at 6:30pm 🎅 Dec. 17 – The Santa Clause (’94) at 6:30pm 🎟️ Want to join us? Visit https://t.co/aESsVKLtAr to register for these FREE screenings! 🍿🎬
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 5 interactions against 159K followers, an engagement rate of 0.003%. Measured over 25 original posts, its engagement rate beats 10% of 20,183 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.1K times each, and 0.448% of those impressions turn into an interaction. That is about 0.702% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.1 post a day over the last 30 days, with activity on roughly 70% of days. Most posts go out around 20:00 UTC, and Tuesday is the busiest day of the week. Of the 25 posts sampled, 100% carry an image or video, 12% are part of a thread and 72% link out. The account's strongest tracked post pulled 2.6K interactions, about 521x its own typical post.
- What is Downtown Houston's engagement rate on X?
- Downtown Houston (@DowntownHouston) has an engagement rate of 0.003%, based on the median interactions across 25 original posts from the last 30 days against 159,067 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.003%, Downtown Houston sits below the 10th percentile of the 201,862 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @DowntownHouston have real engagement?
- Its engagement rate beats 10% of the tracked X accounts closest to it in follower count (20,183 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @DowntownHouston post?
- Most posts go out around 20:00 UTC, and Tuesday is its busiest day, at roughly 1.07 posts per day across the measured window.