Douglas Lwanga engagement report
@DouglasLwangaUg - 1.0M followers on X
Measured over 62 original posts from a 30-day window, last computed on October 8, 2026.
Engagement
A typical post picks up 694 interactions against 1.0M followers, an engagement rate of 0.069%. Posts are seen about 32K times each, and 2.17% of those impressions turn into an interaction. That is about 3.18% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.2 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 17:00 UTC, and Wednesday is the busiest day of the week. Of the 62 posts sampled, 92% carry an image or video and 11% link out. The account's strongest tracked post pulled 7.3K interactions, about 11x its own typical post. Recurring topics include #nbsafter5, #freeyofire, #skillsklinic.
Measured over 62 original posts from a 30-day window, last computed on October 8, 2026. Recurring tags: #nbsafter5, #freeyofire, #skillsklinic.
Where this sits in the catalog
At 0.069%, Douglas Lwanga sits above the 25th percentile of the 156,148 accounts in this comparison. That places it in the below the median band, which runs 0.022% to 0.127%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.003% |
| 25th percentile | 0.022% |
| 50th percentile | 0.127% |
| 75th percentile | 0.604% |
| 90th percentile | 2.32% |
| 99th percentile | 83.3% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 17:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 92% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 11% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 92% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 11% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 306 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 3, 202611x their median
Uganda should consider making Konshens a Goodwill Ambassador. His love for Uganda is genuine, and during his performance at Reggae Land 2026 in the UK, he repeatedly gave shout-outs to “UGANDA” in front of a crowd of up to 100,000 people. That's the kind of authentic support worth recognizing. Big Love Konshens.
- Oct 6, 20269.7x their median
Brosky @CrystoPanda atte wakola di ku WBS? 🙆🏽♂️ https://t.co/Tb8CeQJfYI
- Aug 15, 20269.2x their median
Rest in Peace Alex Mukulu , your contribution to the art industry will forever be remembered. #NBSAfter5 https://t.co/BFtx8Xrpkm
- Aug 7, 20268.4x their median
We spoke briefly yesterday at work joked abit and departed. God !!!! Am still in shock. Rest easy Badru. 💔 https://t.co/f72GG9VfPf
- Sep 10, 20267.7x their median
It’s people like you and that silly promoter that make it hard for people to have nice things to say about Uganda. Brought me to your country for so much less than I’m worth and still treated me like shit. But I ignored because of my love for Uganda
- Aug 13, 20267.1x their median
Just checked on Makona, he’s getting better. Thank you all for your kind support and prayers. Thanks to the Case Hospital team for their excellent care. He should be home soon. 🙏 https://t.co/dwHpzUasCD
- Sep 10, 20267.0x their median
AN APPEAL FOR PEACE AND UNITY IN TOORO People of Tooro, our leaders, friends of Tooro and fellow Ugandans, We are living through one of the most painful and delicate moments in the history of our Kingdom. His Majesty Omukama Oyo Nyimba Kabamba Iguru Rukidi IV has passed away, and even before we have laid our King to rest, sharply differing positions have emerged regarding succession to the Crown of Tooro. On one hand, a group has announced a new King. On the other, there is a Will left by the late Omukama containing his expressed wishes regarding succession. These are serious matters that must ultimately be addressed. But as Batooro, we must ask whether this is the right moment, and whether the manner in which this is unfolding honours the King whose body we have not yet laid to rest. Whatever our positions or interpretations of Tooro’s customs and institutions, there must remain a minimum standard of moral decency. Let us first bury our King. The Crown of Tooro has existed for generations and will endure long after all of us. Nothing is so urgent that we must sacrifice the dignity of His Majesty’s final journey, the grief of the Royal Family, the unity of our people or the peace of our Kingdom to settle it now. There will be time to examine the Will, to hear those advancing a different position, and to consider our customs, the applicable law and the proper institutions through which succession should be determined. That process should take place calmly and credibly, not through competing announcements, confrontation, or attempts to establish facts on the ground while our King still awaits burial. I therefore appeal to everyone involved, regardless of the position they support, to exercise restraint. Tooro is bigger than any one of us, and the Crown is too important to become the prize in a contest conducted in the middle of our mourning. I also respectfully appeal to the Government of Uganda to provide appropriate guidance and support to ensure that peace, order and sanity prevail during this sensitive period. This is not a request for Government to choose a King for Tooro. It is an appeal to help protect the conditions within which the relevant cultural, legal and institutional processes can take place peacefully, fairly and without intimidation or disorder. Where necessary, respected elders, cultural leaders and other credible persons should also help guide an orderly way forward. My appeal is simple: lower the temperature. We can disagree without destroying one another. We can defend our positions without insensitive language. We can seek the truth without abandoning our culture, dignity and humanity. History will remember not only how the succession question was resolved, but also how we behaved when our King died. Let it record that, in a moment of grief and disagreement, the people of Tooro chose restraint, our leaders chose wisdom over confrontation, and we gave His Majesty the dignity of resting in peace before turning to the future of his Crown. For now, let us mourn together. Let us bury our King with honour. Then, with dignity, fairness and respect, let the truth and the proper process guide what comes next. In whatever we do, Tooro must come first.
- Aug 30, 20266.4x their median
Crysto Panda Public Apology. 🙏 https://t.co/kEKOGQaePi
- Aug 7, 20266.2x their median
Today was hard to lead through. (1/6) https://t.co/1MYrXggbTQ
- Aug 4, 20266.0x their median
How an artist leaves hospital after their wife or girlfriend has given birth. Diamond Platinumz script. 🙌🏽 Tz Show Biz #NBSAftet5 https://t.co/LYnLMy4GC8
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 694 interactions against 1.0M followers, an engagement rate of 0.069%. Posts are seen about 32K times each, and 2.17% of those impressions turn into an interaction. That is about 3.18% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.2 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 17:00 UTC, and Wednesday is the busiest day of the week. Of the 62 posts sampled, 92% carry an image or video and 11% link out. The account's strongest tracked post pulled 7.3K interactions, about 11x its own typical post. Recurring topics include #nbsafter5, #freeyofire, #skillsklinic.
- What is Douglas Lwanga's engagement rate on X?
- Douglas Lwanga (@DouglasLwangaUg) has an engagement rate of 0.069%, based on the median interactions across 62 original posts from the last 30 days against 1,003,117 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.069%, Douglas Lwanga sits above the 25th percentile of the 156,148 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @DouglasLwangaUg have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @DouglasLwangaUg post?
- Most posts go out around 17:00 UTC, and Wednesday is its busiest day, at roughly 3.23 posts per day across the measured window.