Donald Mustard engagement report
@DonaldMustard - 1.5M followers on X
Measured over 2 original posts from a 30-day window, last computed on August 31, 2026.
Engagement
Early reading. We have captured 2 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 8.7K interactions against 1.5M followers, an engagement rate of 0.591%. Posts are seen about 716K times each, and 1.22% of those impressions turn into an interaction. That is about 48.3% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.13 posts a day over the last 30 days, though only 7% of days saw any activity at all. Most posts go out around 02:00 UTC, and Tuesday is the busiest day of the week. Of the 2 posts sampled, 50% carry an image or video. The account's strongest tracked post pulled 355K interactions, about 41x its own typical post. Only 2 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 2 original posts from a 30-day window, last computed on August 31, 2026.
Where this sits in the catalog
At 0.591%, Donald Mustard sits above the 75th percentile of the 36,654 accounts in this comparison. That places it in the top 25% band, which runs 0.433% to 2.10%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.433% |
| 90th percentile | 2.10% |
| 99th percentile | 160.5% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 02:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 51K |
| 01:00 UTC | -2% | 52K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 52K |
| 08:00 UTC | -4% | 61K |
| 09:00 UTC | -3% | 70K |
| 10:00 UTC | -2% | 72K |
| 11:00 UTC | -3% | 78K |
| 12:00 UTC | -2% | 86K |
| 13:00 UTC | -2% | 94K |
| 14:00 UTC | -4% | 97K |
| 15:00 UTC | -2% | 101K |
| 16:00 UTC | -3% | 98K |
| 17:00 UTC | -2% | 91K |
| 18:00 UTC | -1% | 85K |
| 19:00 UTC | -1% | 80K |
| 20:00 UTC | -1% | 74K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -1% | 57K |
| 23:00 UTC | -2% | 52K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 231K |
| Monday | 0% | 288K |
| Tuesday | -2% | 278K |
| Wednesday | -1% | 251K |
| Thursday | -1% | 245K |
| Friday | -3% | 253K |
| Saturday | +3% | 227K |
Best tweets
- Jan 13, 202641x their median
December 18, 2026. #AvengersDoomsday https://t.co/J4RATrIH7e
- Dec 23, 202528x their median
December 18, 2026. #AvengersDoomsday https://t.co/HaForXhq3W
- Dec 11, 202522x their median
We’re deeply honored that HADES II is in the running for Game of the Year and more at #TheGameAwards tonight, especially since we’re in the company of such an amazing group of wildly different and beautiful games. Congratulations to all our fellow nominees — we salute you!! 🙏👏 https://t.co/g5d4znrfwN
- Mar 26, 202520x their median
#AvengersDoomsday. Now in production. https://t.co/P0odVU7vaG
- Jan 6, 202617x their median
December 18, 2026. #AvengersDoomsday https://t.co/G3P3ruqnMe
- Dec 30, 202516x their median
December 18, 2026. #AvengersDoomsday https://t.co/usfjT4t8Cw
- Mar 26, 202514x their median
It all leads to Doom. #AvengersDoomsday is now in production. https://t.co/rood4csf38
- Sep 8, 202312x their median
After an incredible adventure, I will be retiring from my role as Chief Creative Officer at Epic this month. I have enjoyed nearly 25 years in the game industry collaborating with some of the most talented people ever and I am so proud of what we have made together. From the ambitious Advent Rising, to the start of ChAIR where we created Undertow, Shadow Complex, and the Infinity Blade trilogy, to the honor of our tiny team becoming part of Epic, each new chapter allowed me to accomplish something new and original. I am especially proud of the opportunity I’ve had to help create and shape Fortnite. I am humbled to have been a part of the team that every day tries to bring ‘joy and delight’ to the Fortnite community! We love watching you experience every moment - leaping from the Battle Bus for the very first time, seeing the rocket crack open the sky, dancing with friends after a Victory Royale, being sucked into a black hole or being washed out to sea as The Island flipped over - and on and on! I can’t wait to now share in the future of Fortnite as a player alongside all of you! The teams are in the best hands and they are working on huge, jaw dropping, amazing things!!! I’m excited to spend time with my wife and family and am forever grateful for @TimSweeneyEpic and the Epic Games family.
- Mar 26, 20256.6x their median
#AvengersDoomsday https://t.co/GoIxNQQ49r
- Jan 16, 20269.0x their median
🔨 ⚡️ https://t.co/SHXTacOv4L
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 8.7K interactions against 1.5M followers, an engagement rate of 0.591%. Posts are seen about 716K times each, and 1.22% of those impressions turn into an interaction. That is about 48.3% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.13 posts a day over the last 30 days, though only 7% of days saw any activity at all. Most posts go out around 02:00 UTC, and Tuesday is the busiest day of the week. Of the 2 posts sampled, 50% carry an image or video. The account's strongest tracked post pulled 355K interactions, about 41x its own typical post. Only 2 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is Donald Mustard's engagement rate on X?
- Donald Mustard (@DonaldMustard) has an engagement rate of 0.591%, based on the median interactions across 2 original posts from the last 30 days against 1,480,000 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.591%, Donald Mustard sits above the 75th percentile of the 36,654 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @DonaldMustard have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @DonaldMustard post?
- Most posts go out around 02:00 UTC, and Tuesday is its busiest day, at roughly 0.13 posts per day across the measured window.