Dogs Trust ๐๐ถ engagement report
@DogsTrust - 308K followers on X
Measured over 20 original posts from a 30-day window, last computed on October 16, 2026.
Engagement
A typical post picks up 154 interactions against 308K followers, an engagement rate of 0.05%. Measured over 20 original posts, its engagement rate beats 47% of 20,183 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 4.2K times each, and 3.69% of those impressions turn into an interaction. That is about 1.35% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.5 posts a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 09:00 UTC, and Thursday is the busiest day of the week. Of the 20 posts sampled, 100% carry an image or video, 40% are part of a thread and 20% link out. The account's strongest tracked post pulled 663 interactions, about 4.3x its own typical post. Recurring topics include #bigyellowbagday, #adoptme, #fosterdogfriday.
Measured over 20 original posts from a 30-day window, last computed on October 16, 2026. Recurring tags: #bigyellowbagday, #adoptme, #fosterdogfriday.
Compared with accounts its own size
Dogs Trust ๐๐ถ's engagement rate beats 47% of the tracked X accounts closest to it in follower count (20,183 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 80% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.05%, Dogs Trust ๐๐ถ sits above the 25th percentile of the 202,368 accounts in this comparison. That places it in the below the median band, which runs 0.024% to 0.142%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.142% |
| 75th percentile | 0.672% |
| 90th percentile | 2.54% |
| 99th percentile | 82.6% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 09:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 20% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | no effect | -2% to -1% | 42K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 20% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 224 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 23, 20264.3x their median
You might remember gorgeous Remi- after what was likely years being spent forced to breed over and over again; she made it out. After giving birth and raising her pups, we are delighted to share that they all headed off to their forever homes. https://t.co/wwUKyCx4vF
- Aug 28, 20263.1x their median
A letter to my dog at Rainbow Bridge ๐๐ถ #RainbowBridgeRememberanceDay https://t.co/prrPUjqrL5
- Oct 15, 20262.6x their median
Dear @marksandspencer - can you help our Colin and his caterpillar find his forever home? ๐ถ๐ [Image descriptions: 3 images of a Staffordshire Bull Terrier Crossbreed with his soft toy caterpillar.] https://t.co/ROKKqagKvZ
- Sep 3, 20262.6x their median
Drop Gina and her lovely big ears a comment if you think she's gorgeous ๐ This sweet little girl with a big personality is at our @DT_WestLondon centre. Please ensure you have an application in with us if you are looking to adopt a dog like Gina ๐ถ https://t.co/uufKAOGyJI
- Sep 2, 20262.6x their median
Right now, the breeding cycle for the Christmas puppy demand has begun, putting thousands of innocent, overbred dogs at risk. When she was rescued, she was heavily pregnant, exhausted and in desperate need of a safe place. https://t.co/fWGDjIfhxO
- Sep 7, 20262.3x their median
No dog should spend their life being exploited just for profit. Delilah was one of many dogs caught up in the cruel system of puppy farming. After years spent hidden away producing litter after litter for illegal breeders to sell, she was finally rescued. https://t.co/i85YsAUI3e
- Sep 12, 20262.3x their median
After 678 days, Snoops could finally pack his bags and headed off to his forever home ๐ Since being adopted, Snoops has continued his dog socialisation and training, he's gone to private fields and has his own sofa to chill on throughout the day. https://t.co/InOvDJKbkO
- Aug 22, 20262.3x their median
Gorgeous Teddy was very popular when he found himself looking for a forever home at @DT_Ilfracombe๐ He was a super sensitive and worried boy, meaning he was best suited to a quiet home. Along came David and Alison; living in a rural area with 10 acres of woodland to access! https://t.co/aDOdFFZ5P6
- Sep 9, 20262.2x their median
Sick of seeing AI posters all over your feed? Don't worry, we are taking it back to basics to try and find homes for dogs like Bobbie at @DT_Leeds ๐ If you are interested in adopting a dog from us, find out more here: https://t.co/VXrpDMKY67 https://t.co/TJCn7UxQ6W
- Oct 6, 20262.1x their median
It's the least they deserve if you ask us ๐ถ๐ https://t.co/qYk4OKuoPZ
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 154 interactions against 308K followers, an engagement rate of 0.05%. Measured over 20 original posts, its engagement rate beats 47% of 20,183 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 4.2K times each, and 3.69% of those impressions turn into an interaction. That is about 1.35% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.5 posts a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 09:00 UTC, and Thursday is the busiest day of the week. Of the 20 posts sampled, 100% carry an image or video, 40% are part of a thread and 20% link out. The account's strongest tracked post pulled 663 interactions, about 4.3x its own typical post. Recurring topics include #bigyellowbagday, #adoptme, #fosterdogfriday.
- What is Dogs Trust ๐๐ถ's engagement rate on X?
- Dogs Trust ๐๐ถ (@DogsTrust) has an engagement rate of 0.05%, based on the median interactions across 20 original posts from the last 30 days against 308,408 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.05%, Dogs Trust ๐๐ถ sits above the 25th percentile of the 202,368 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @DogsTrust have real engagement?
- Its engagement rate beats 47% of the tracked X accounts closest to it in follower count (20,183 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @DogsTrust post?
- Most posts go out around 09:00 UTC, and Thursday is its busiest day, at roughly 2.47 posts per day across the measured window.