D&D Beyond engagement report
@DnDBeyond - 391K followers on X
Measured over 5 original posts from a 30-day window, last computed on September 1, 2026.
Engagement
Early reading. We have captured 5 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 114 interactions against 391K followers, an engagement rate of 0.029%. Posts are seen about 14K times each, and 0.837% of those impressions turn into an interaction. That is about 3.48% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.27 posts a day over the last 30 days, though only 10% of days saw any activity at all. Most posts go out around 17:00 UTC, and Tuesday is the busiest day of the week. Of the 5 posts sampled, 100% carry an image or video and 60% are part of a thread. The account's strongest tracked post pulled 3.9K interactions, about 35x its own typical post. Only 5 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 5 original posts from a 30-day window, last computed on September 1, 2026.
Where this sits in the catalog
At 0.029%, D&D Beyond sits above the 25th percentile of the 37,996 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.081%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.081% |
| 75th percentile | 0.439% |
| 90th percentile | 2.10% |
| 99th percentile | 154.7% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 17:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 53K |
| 01:00 UTC | -2% | 54K |
| 02:00 UTC | -3% | 52K |
| 03:00 UTC | -4% | 56K |
| 04:00 UTC | -6% | 45K |
| 05:00 UTC | -4% | 43K |
| 06:00 UTC | -4% | 50K |
| 07:00 UTC | -5% | 54K |
| 08:00 UTC | -4% | 63K |
| 09:00 UTC | -3% | 72K |
| 10:00 UTC | -2% | 75K |
| 11:00 UTC | -3% | 82K |
| 12:00 UTC | -2% | 90K |
| 13:00 UTC | -2% | 99K |
| 14:00 UTC | -3% | 102K |
| 15:00 UTC | -2% | 105K |
| 16:00 UTC | -4% | 103K |
| 17:00 UTC | -3% | 95K |
| 18:00 UTC | -1% | 89K |
| 19:00 UTC | -2% | 84K |
| 20:00 UTC | -1% | 78K |
| 21:00 UTC | -1% | 69K |
| 22:00 UTC | -2% | 60K |
| 23:00 UTC | -2% | 54K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 239K |
| Monday | 0% | 303K |
| Tuesday | -3% | 305K |
| Wednesday | -1% | 259K |
| Thursday | -2% | 251K |
| Friday | -3% | 260K |
| Saturday | +3% | 234K |
Best tweets
- Apr 14, 202635x their median
Dungeons, Dragons, and Dinosaurs! 🦖 6 New Dinosaur Species 🌋 3 New Prehistoric Subclasses 🦴 30 Magic Items 🦕 8 Feats ...and more! https://t.co/g0uyVai5sC
- Feb 3, 202616x their median
Build your own bare-knuckled bruiser in seconds with The Pugilist Class! 💪 6 Subclasses ⚔️ 3 New Weapons 🔮 20+ New Magic Items …and more! https://t.co/r1FuyaYSrS
- Mar 24, 202614x their median
Today we launched D&D Beyond’s new Quickbuilder: the first step toward faster, better character creation. ✨ Start with an idea. Leave with a character. 🧙 New to D&D? Build fast with a simple, guided flow. ⚔️ Veteran? Test builds and iterate in minutes. https://t.co/iHs6vqfwWn
- Jun 25, 20266.4x their median
Descend into an Age of Blood and Hunger 🩸 Vampire: The Masquerade – Bound by Blood adds 1 new class, 6 subclasses, 5 backgrounds, and more! https://t.co/evrAgAX23G
- Mar 31, 20264.3x their median
Reward your party with better loot! The Griffon’s Saddlebag: Book One (5.5e) is here, packed with: ✨ The original 365 Magic Items 📜 Loot Tables ⚔️ 12 new subclasses ...and more! https://t.co/hPsQz3IOY3
- May 7, 20262.9x their median
⭐ Introducing D&D Beyond Drops ⭐ A growing subscriber library packed with maps, encounters, player options, feats, spells, and more - starting with 500+ content listings available today! https://t.co/PAnzZyqSMk
- Aug 13, 20262.6x their median
Frontiers of Eberron: Quickstone explores the dangerous lands between Breland and Droaam with new player options, monsters, magic items, Arcane Duels, and more. 🐉 6 subclasses 🪨 6 species ✨ 15 feats 👹 25 monsters ....and more! https://t.co/CWOQeRXuav
- Jan 27, 20262.3x their median
⚙️ Dive Deeper into Eberron! ⚙️ Deeper lore, locations, religions, and more are supplemented by over 40 new character options, including new species, feats, and subclasses! https://t.co/irC6m20Mz4
- Dec 17, 20252.0x their median
A ton of monsters, NPCs, and scenes from your D&D books and adventures is ready to share in Maps. Reveal it when the moment’s right, then hide it or let players dismiss it when the story moves on. https://t.co/NJaZMn4U2q
- Jan 28, 20261.7x their median
When we sunset Sigil last October, we promised digital rewards for all impacted users, including a new character sheet background for all registered D&D Beyond users. This background is now ready in your Character Sheet decorations. https://t.co/9lB8VNlcck
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Buy or sell X accounts - escrow-protected
PlayerSells is an escrow marketplace for X accounts. Every deal is protected, with no middleman risk.
Reading these numbers
A typical post picks up 114 interactions against 391K followers, an engagement rate of 0.029%. Posts are seen about 14K times each, and 0.837% of those impressions turn into an interaction. That is about 3.48% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.27 posts a day over the last 30 days, though only 10% of days saw any activity at all. Most posts go out around 17:00 UTC, and Tuesday is the busiest day of the week. Of the 5 posts sampled, 100% carry an image or video and 60% are part of a thread. The account's strongest tracked post pulled 3.9K interactions, about 35x its own typical post. Only 5 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is D&D Beyond's engagement rate on X?
- D&D Beyond (@DnDBeyond) has an engagement rate of 0.029%, based on the median interactions across 5 original posts from the last 30 days against 391,382 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.029%, D&D Beyond sits above the 25th percentile of the 37,996 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @DnDBeyond have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @DnDBeyond post?
- Most posts go out around 17:00 UTC, and Tuesday is its busiest day, at roughly 0.27 posts per day across the measured window.