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Disney Music engagement report

@DisneyMusic - 396K followers on X

Measured over 7 original posts from a 30-day window, last computed on August 31, 2026.

Engagement

Per follower
0.037%
of 396K followers
Per impression
1.88%
7.7K views on a typical post
Reach
1.95%
of its followers see a post
Typical post
145
interactions (median)
Saved
0.156%
12 bookmarks on a typical post
Posting rate
1.17/day
active 27% of days
Peak time
17:00 UTC
Friday

Early reading. We have captured 7 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 145 interactions against 396K followers, an engagement rate of 0.037%. Posts are seen about 7.7K times each, and 1.88% of those impressions turn into an interaction. That is about 1.95% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.2 post a day over the last 30 days, though only 27% of days saw any activity at all. Most posts go out around 17:00 UTC, and Friday is the busiest day of the week. Of the 7 posts sampled, 100% carry an image or video, 14% are part of a thread and 71% link out. The account's strongest tracked post pulled 1.1K interactions, about 7.8x its own typical post. Recurring topics include #d23, #camprock3, #gatto. Only 7 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 7 original posts from a 30-day window, last computed on August 31, 2026. Recurring tags: #d23, #camprock3, #gatto.

Where this sits in the catalog

At 0.037%, Disney Music sits above the 25th percentile of the 37,350 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.081%.

p100.002%
p250.012%
p50 (median)0.081%
p750.437%
p902.10%
p99159.9%
Engagement rate as a share of followers, across the 37,350 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,576 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.081%
75th percentile0.437%
90th percentile2.10%
99th percentile159.9%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 17:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 17:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 17:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%52K
01:00 UTC-2%53K
02:00 UTC-3%51K
03:00 UTC-4%55K
04:00 UTC-6%44K
05:00 UTC-4%43K
06:00 UTC-4%49K
07:00 UTC-5%53K
08:00 UTC-4%62K
09:00 UTC-3%71K
10:00 UTC-2%74K
11:00 UTC-3%80K
12:00 UTC-2%88K
13:00 UTC-2%97K
14:00 UTC-4%100K
15:00 UTC-2%103K
16:00 UTC-3%100K
17:00 UTC-3%93K
18:00 UTC-2%87K
19:00 UTC-2%82K
20:00 UTC-1%76K
21:00 UTC-1%67K
22:00 UTC-1%58K
23:00 UTC-1%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Friday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Friday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%235K
Monday0%296K
Tuesday-3%292K
Wednesday-1%254K
Thursday-2%248K
Friday-3%256K
Saturday+3%230K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 14, 20267.8x their median

    Ariel 🤝 Ariel 🥹🩵🫧 Watch Disney Princess: The Ultimate Concert Celebration from Disneyland Resort this Sunday on Disney+ and ABC. https://t.co/rSXLjEb6wb

    9451773817K viewsView on X
  • Jul 9, 20266.0x their median

    TONIGHT...you'll throw out the rules and go dancing with the enemy. 😈 Descendants: #WickedWonderland coming July 16 to @disneychannel, next day on @disneyplus. ❤️ https://t.co/EjOeyGN1Gc

    71413261133K viewsView on X
  • Jul 10, 20265.8x their median

    It's a vibe, it's a feeling 🕺🎶 "Dancing with the Enemy” is out NOW! @descendants: #WickedWonderland premieres July 16 on @DisneyChannel and next day on @DisneyPlus. Listen to "Dancing with the Enemy" now, wherever you stream your music! 🎶 https://t.co/Y0EQXwCZCd https://t.co/hrsSXHfnEP

    64417191185K viewsView on X
  • Jul 13, 20263.4x their median

    This is the moment! 🌟 The video for "One Beat Away" is on DisneyMusicVevo NOW: https://t.co/gUV9lZN4pS #CampRock3 premieres August 13 on @DisneyChannel and next day on @DisneyPlus. https://t.co/aPMqQItbw2

    39172101690K viewsView on X
  • Jul 24, 20262.5x their median

    Once-in-a-lifetime opportunity: seeing Red and Luis sing “For Once In My Life” 🥹❤️✨ Disney's Descendants: #WickedWonderland is available NOW on @disneyplus. Listen to the soundtrack now wherever you stream music. https://t.co/dodz0NTjGG https://t.co/vsD3EujNjd

    287713615K viewsView on X
  • Aug 14, 20261.6x their median

    we're SO back at Camp Rock!! 🎸🎶🌟 Listen to the #CampRock3 soundtrack out now wherever you stream music and let us know your fave song in the comments. https://t.co/DqJTxedpIw Camp Rock is available NOW on @disneyplus. https://t.co/U9BxZjfMUV

    16853629.0K viewsView on X
  • Jun 19, 2026

    The toys are back! Disney and Pixar’s #ToyStory5 soundtrack is here, featuring new original score composed by Disney Legend Randy Newman. Listen now: https://t.co/Cl8v4ryxU7 Disney and Pixar’s #ToyStory5 is NOW playing only in theaters. https://t.co/vsyIWcDFAu

    13737004.5K viewsView on X
  • Aug 21, 2026

    This version of "Tomorrow" hits different ✨ #CampRock3 is available now on Disney+. Listen to the soundtrack now wherever you stream music! https://t.co/DqJTxedpIw https://t.co/Fb1DZJj5vl

    11933617.7K viewsView on X
  • Jun 23, 2026

    A huge yeeee-haaaawww! to our friends at @youtubemusic for their support of the #ToyStory5 soundtrack, featuring original music by Disney Legend Randy Newman! Listen now. Disney and Pixar’s Toy Story 5 is now playing only in theaters. #youtubemusic https://t.co/pxjaFjpv2z

    12326015.8K viewsView on X
  • Aug 20, 2026

    A song we can't forget. #CampRock3 is available now on Disney+. Listen to the soundtrack now wherever you stream music! https://t.co/DqJTxedpIw https://t.co/H4F1sCEDnP

    10732516.2K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#d23#camprock3#gatto#theprincessdiaries

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 145 interactions against 396K followers, an engagement rate of 0.037%. Posts are seen about 7.7K times each, and 1.88% of those impressions turn into an interaction. That is about 1.95% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.2 post a day over the last 30 days, though only 27% of days saw any activity at all. Most posts go out around 17:00 UTC, and Friday is the busiest day of the week. Of the 7 posts sampled, 100% carry an image or video, 14% are part of a thread and 71% link out. The account's strongest tracked post pulled 1.1K interactions, about 7.8x its own typical post. Recurring topics include #d23, #camprock3, #gatto. Only 7 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Disney Music's engagement rate on X?
Disney Music (@DisneyMusic) has an engagement rate of 0.037%, based on the median interactions across 7 original posts from the last 30 days against 395,602 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.037%, Disney Music sits above the 25th percentile of the 37,350 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @DisneyMusic have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @DisneyMusic post?
Most posts go out around 17:00 UTC, and Friday is its busiest day, at roughly 1.17 posts per day across the measured window.

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