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Discovery Green engagement report

@DiscoveryGreen - 117K followers on X

Measured over 16 original posts from a 30-day window, last computed on October 7, 2026.

Engagement

Bottom 10% for its size
Per follower
0.002%
of 117K followers
Per impression
0.349%
573 views on a typical post
Reach
0.49%
of its followers see a post
Typical post
2
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
0.53/day
active 53% of days
Peak time
18:00 UTC
Sunday

A typical post picks up 2 interactions against 117K followers, an engagement rate of 0.002%. Measured over 16 original posts, its engagement rate beats 7% of 20,183 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 573 times each, and 0.349% of those impressions turn into an interaction. That is about 0.489% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.53 post a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 18:00 UTC, and Sunday is the busiest day of the week. Of the 16 posts sampled, 100% carry an image or video and 19% link out. The account's strongest tracked post pulled 9 interactions, about 4.5x its own typical post.

Measured over 16 original posts from a 30-day window, last computed on October 7, 2026.

Compared with accounts its own size

Discovery Green's engagement rate beats 7% of the tracked X accounts closest to it in follower count (20,183 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 18% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.002%, Discovery Green sits below the 10th percentile of the 201,985 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.

p100.004%
p250.024%
p50 (median)0.142%
p750.672%
p902.54%
p9982.5%
Engagement rate as a share of followers, across the 201,985 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,906 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.142%
75th percentile0.672%
90th percentile2.54%
99th percentile82.5%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 18:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 18:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 18:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Sunday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Sunday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link19% of posts-41%-42% to -40%32K
Typical length-+15%+14% to +16%32K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 19% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 289 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Sep 12, 20264.5x their median

    🎃Be the cutest pumpkin in the patch this fall at Houston Pumpkin Festival in Discovery Green! Carousels, a giant slide, boats and tons of pumpkins await you in a transformed farmland in the heart of downtown. Purchase your tickets now and don't miss out https://t.co/4M3B2jvbe2 https://t.co/KBCzJjxfPQ

    72001.6K viewsView on X
  • Sep 2, 20263.0x their median

    ✨Discover Fantastic Animals from Mexico: Alebrijes and Nahuales! 🇲🇽During Hispanic Heritage Month enter the spirit realm through Mexican magical realism & Mesoamerican folklore! Eight, 20ft statues will be scattered across the park as alebrijes and nahuales. 🗓️Sept 15 - Oct 18 https://t.co/c9O2dv0ot2

    5100602 viewsView on X
  • Sep 4, 20262.5x their median

    🎥Screen on the Green presented by Vivian L. Smith Foundation featuring Selena! 🌟"Me siento muy excited", for a FREE special showing of Selena at Discovery Green. Guests are encouraged to wear their favorite Selena outfit. 🎥Screen on the Green 🗓️Sat, Sept 19; 7 - 9 pm https://t.co/fpu8n6FUOL

    41001.2K viewsView on X
  • Aug 13, 20262.5x their median

    🎨Fantastic Animals from Mexico: Alebrijes and Nahuales ✨Discovery Green enters the realm of spirits with eight 20-foot sculptures of colorful alebrijes and nahaules around the park. These art pieces can be found in the park during Hispanic Heritage Month. 🗓️Sept 15 - Oct 18 https://t.co/VxrgFKv89n

    5000917 viewsView on X
  • Jul 31, 20262.5x their median

    👨‍🎨YOU are the artist! 🎨Each set of pages serves as vibrant reminder of the upcoming events in the park, so mark your calendars and don't miss out on FREE fun. 🫶Pick up your free coloring book and pack of crayons at the merch cart or front office during business hours. https://t.co/qoU2lcIxGf

    3200665 viewsView on X
  • Oct 4, 20262.0x their median

    👻Discover at Flea by Night! 🛍️From delicious baked goods and jewelry to clothes and art, find all the goodies this season at a night market in the heart of the city. This open-air market creates a hub for Houstonians to shop local and get outdoors. 🗓️Sat, Oct 17 🕕6 - 10 pm https://t.co/qUT0TN6nEw

    31001.7K viewsView on X
  • Oct 3, 20262.0x their median

    🚌Seatbelts everyone! The Magic School Bus is coming to Toddler Tuesday! 🧸Join us for story time, crafts, character meet and greets and more. Enjoy a 30 minute concert from Prelude Music, an interactive session with instruments and sounds. 🗓️Tues, Oct 6 🕥10:30 am - 12:30 pm https://t.co/Dv7ql092sa

    2200620 viewsView on X
  • Sep 13, 20262.0x their median

    🛍️Shop Flea by Night at Discovery Green! 🌳A center for some of Houston's amazing vendors. Shoppers can expect a mix of clothing, pet items, 3D prints, artwork, jewelry, delicious treats and so much more! 🗓️Sat, Sept 19 Flea by Night 🕕6 - 10 pm https://t.co/Lh93scPbXu

    3100587 viewsView on X
  • Sep 6, 20262.0x their median

    🇲🇽Deje escuchar tu grito mas fuerte para México en el Corazón! ✨Celebrate the culture of Mexico with a grand celebration from an international touring group of more than 70 performers produced by NAIMA. 🗓️Saturday, Sept 26 🕖7 - 10 pm https://t.co/cKyj0MLoju

    3100871 viewsView on X
  • Aug 30, 20262.0x their median

    💪Fitness in the Park presented by UTHealth Houston starts this Tuesday! Here's what you need to know: -100% free -suitable for all levels and abilities -parking is available around the park perimeter and nearby surface lots -bring a mat, water bottle and towel Sept 1 - Nov 30 https://t.co/tr0JoonKNW

    3010793 viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 2 interactions against 117K followers, an engagement rate of 0.002%. Measured over 16 original posts, its engagement rate beats 7% of 20,183 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 573 times each, and 0.349% of those impressions turn into an interaction. That is about 0.489% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.53 post a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 18:00 UTC, and Sunday is the busiest day of the week. Of the 16 posts sampled, 100% carry an image or video and 19% link out. The account's strongest tracked post pulled 9 interactions, about 4.5x its own typical post.

What is Discovery Green's engagement rate on X?
Discovery Green (@DiscoveryGreen) has an engagement rate of 0.002%, based on the median interactions across 16 original posts from the last 30 days against 117,211 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.002%, Discovery Green sits below the 10th percentile of the 201,985 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @DiscoveryGreen have real engagement?
Its engagement rate beats 7% of the tracked X accounts closest to it in follower count (20,183 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @DiscoveryGreen post?
Most posts go out around 18:00 UTC, and Sunday is its busiest day, at roughly 0.53 posts per day across the measured window.

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