Discover Nanjing engagement report
@DiscoverNanjing - 147K followers on X
Measured over 58 original posts from a 30-day window, last computed on September 24, 2026.
Engagement
A typical post picks up 116 interactions against 147K followers, an engagement rate of 0.075%. Measured over 58 original posts, its engagement rate beats 49% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 30K times each, and 0.392% of those impressions turn into an interaction. That is about 20.1% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2 posts a day over the last 30 days, with activity on roughly 67% of days. Most posts go out around 10:00 UTC, and Sunday is the busiest day of the week. Of the 58 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 399 interactions, about 3.4x its own typical post. Recurring topics include #fabforfabric, #teachersday.
Measured over 58 original posts from a 30-day window, last computed on September 24, 2026. Recurring tags: #fabforfabric, #teachersday.
Compared with accounts its own size
Discover Nanjing's engagement rate beats 49% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 20% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.075%, Discover Nanjing sits above the 25th percentile of the 205,475 accounts in this comparison. That places it in the below the median band, which runs 0.024% to 0.143%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 10:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 0% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 411 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Jul 9, 20263.4x their median
As the UNESCO World Heritage Committee prepares to hold its 48th session in Busan, cities around the world are reflecting on how heritage can be protected, renewed, and shared for the future.This is the spirit of “Shared Heritage, Shared Future.” In Nanjing, this idea begins with the ancient city walls — living heritage connected to community memories, public participation, and new forms of creativity. Inspired by this vision, we are launching # OurWallscapes, a global city relay and co-creation campaign inviting cities, heritage institutions, creators, and heritage lovers worldwide to share the wallscapes of their own cities. Together, let our walls speak across borders.
- Sep 10, 20262.7x their median
This Teacher's Day, we salute Nie Jing, a teacher from Nanjing who spent two years teaching Chinese in Suriname, 17,500 km from home. She had her students write their own stories in Chinese. She brought them not just a language, but a sense of belonging. #TeachersDay #ChineseLanguage #Education
- Sep 6, 20262.6x their median
A Chinese song meets football in Nanjing. International students from Southeast University performed the song Mo Li Hua (Jasmine Flower) at the Jiangsu Football City League, also known as “Suchao.” Chinese melody, football energy, international voices. “Nanjing, Jia You! Suchao, Jia You!”
- Sep 9, 20262.4x their median
On September 12–13, the 2026 Nanjing International Universities Rowing Open will bring international university rowing to Nanjing. One river. One race. A different side of Nanjing. https://t.co/mHN3mSIlUb
- Sep 5, 20262.4x their median
How can heritage stay alive in a changing city? At the “Futuring Our Wallscapes” International Youth Practice Camp in Nanjing, participants explored historic sites, observed how communities use heritage spaces, and exchanged ideas across cultures. Heritage connects past, present and people.
- Sep 4, 20262.4x their median
From the Qinhuai River to Hong Kong. This Mid-Autumn Festival, Nanjing’s centuries-old Qinhuai lanterns will light up Victoria Park as part of Hong Kong’s inaugural International Lantern Spectacular. A tradition passed down through generations, bringing a touch of Nanjing to Hong Kong this festive season. 17–27 September 2026 Victoria Park, Hong Kong
- Sep 9, 20262.4x their median
Jiangnan silk meets steppe wool. When Kyrgyz wet felting met the intricate craft of Nanjing Yunjin brocade, artisans faced a challenge: how could two very different techniques come together? The result: Weaving Mountains and Rivers Together. Every Thread Tells a Story. https://t.co/nPG0MtnhcL
- Sep 5, 20262.4x their median
How can frontier AI move beyond the lab and into real manufacturing? In Nanjing’s Yuhuatai District, the AI‑FDE Summit 2026: Empowering Manufacturing brought together new ideas on how AI can be deployed directly in industrial settings. Yuhuatai is home to more than 4,900 software companies and around 370,000 software professionals. Although it accounts for only about 2% of Nanjing’s land area, the district contributes more than one‑third of the city’s software industry revenue. At the conference, Yuhuatai took another step forward by introducing the Forward Deployed Engineer (FDE) model more systematically into manufacturing, launching an AI‑FDE Collaborative Platform and developing a standards framework for AI‑enabled industrial deployment. With a strong software industry and a growing manufacturing base, Nanjing is creating more ways for AI to move from technology to real‑world productivity.
- Sep 10, 20262.4x their median
A new semester is bringing new schools, new campuses and more learning opportunities to communities across Nanjing. This autumn, 16 new schools and campuses are welcoming students in districts across the city. Together, they are expanding the supply of quality school places and bringing more education resources closer to families in different parts of Nanjing. As students begin a new semester, these new campuses are opening more doors for the next generation to learn, grow and explore their future in Nanjing.
- Sep 7, 20262.4x their median
From street conversations to shared creation, Nanjing became part of the art itself. On the final day of the Jinling·Memory International Transmedia Art Workshop, participants reflected on the city, the people they met, and the ideas that shaped their work. From Dream of the Red Chamber and Daiyu Burying Flowers to the Nanjing City Wall, familiar stories and historic spaces opened up new ways of thinking about memory, beauty, time, and impermanence. What began as a workshop became something more: a space for unexpected encounters, new friendships, and creative exchange across cultures. The workshop has come to an end, but the memories, conversations, and stories will continue to travel.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 116 interactions against 147K followers, an engagement rate of 0.075%. Measured over 58 original posts, its engagement rate beats 49% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 30K times each, and 0.392% of those impressions turn into an interaction. That is about 20.1% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2 posts a day over the last 30 days, with activity on roughly 67% of days. Most posts go out around 10:00 UTC, and Sunday is the busiest day of the week. Of the 58 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 399 interactions, about 3.4x its own typical post. Recurring topics include #fabforfabric, #teachersday.
- What is Discover Nanjing's engagement rate on X?
- Discover Nanjing (@DiscoverNanjing) has an engagement rate of 0.075%, based on the median interactions across 58 original posts from the last 30 days against 146,997 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.075%, Discover Nanjing sits above the 25th percentile of the 205,475 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @DiscoverNanjing have real engagement?
- Its engagement rate beats 49% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @DiscoverNanjing post?
- Most posts go out around 10:00 UTC, and Sunday is its busiest day, at roughly 1.97 posts per day across the measured window.