Lokesh Kanagaraj engagement report
@Dir_Lokesh - 2.8M followers on X
Measured over 3 original posts from a 30-day window, last computed on August 20, 2026.
Engagement
Early reading. We have captured 3 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 2.6K interactions against 2.8M followers, an engagement rate of 0.096%. Posts are seen about 163K times each, and 1.62% of those impressions turn into an interaction. That is about 5.89% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.13 posts a day over the last 30 days, though only 10% of days saw any activity at all. Most posts go out around 05:00 UTC, and Thursday is the busiest day of the week. Of the 3 posts sampled, 33% carry an image or video and 67% link out. The account's strongest tracked post pulled 358K interactions, about 135x its own typical post. Recurring topics include #hi, #himovie, #nayanthara. Only 3 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 3 original posts from a 30-day window, last computed on August 20, 2026. Recurring tags: #hi, #himovie, #nayanthara.
Where this sits in the catalog
At 0.096%, Lokesh Kanagaraj sits above the 50th percentile of the 9,668 accounts in this comparison. That places it in the above the median band, which runs 0.046% to 0.318%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.001% |
| 25th percentile | 0.006% |
| 50th percentile | 0.046% |
| 75th percentile | 0.318% |
| 90th percentile | 2.67% |
| 99th percentile | 366.2% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 05:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | 0% | 14K |
| 01:00 UTC | +3% | 15K |
| 02:00 UTC | -1% | 14K |
| 03:00 UTC | -2% | 15K |
| 04:00 UTC | -5% | 12K |
| 05:00 UTC | -4% | 12K |
| 06:00 UTC | -7% | 13K |
| 07:00 UTC | -6% | 14K |
| 08:00 UTC | -7% | 16K |
| 09:00 UTC | -2% | 19K |
| 10:00 UTC | -2% | 20K |
| 11:00 UTC | -2% | 22K |
| 12:00 UTC | -1% | 24K |
| 13:00 UTC | +1% | 27K |
| 14:00 UTC | -2% | 28K |
| 15:00 UTC | -1% | 30K |
| 16:00 UTC | -1% | 29K |
| 17:00 UTC | -1% | 28K |
| 18:00 UTC | +1% | 25K |
| 19:00 UTC | 0% | 23K |
| 20:00 UTC | 0% | 21K |
| 21:00 UTC | +1% | 19K |
| 22:00 UTC | +1% | 16K |
| 23:00 UTC | +1% | 15K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +9% | 56K |
| Monday | +8% | 72K |
| Tuesday | +1% | 93K |
| Wednesday | -4% | 77K |
| Thursday | -3% | 70K |
| Friday | -6% | 71K |
| Saturday | +2% | 62K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 33% of posts | +79% | +73% to +84% | 5.7K |
| Outbound link | 67% of posts | -49% | -50% to -47% | 6.0K |
| Typical length | - | +12% | +10% to +15% | 6.3K |
- 33% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 79% above the same accounts' other posts.
- 67% of its posts carry a link off X. Across the catalog, posts with an outbound link run 49% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 405 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 12% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Jun 21, 2023135x their median
#LeoFirstLook is here! Happy Birthday @actorvijay anna! Elated to join hands with you again na! Have a blast! 🤜🤛❤️ #HBDThalapathyVIJAY #Leo 🔥🧊 https://t.co/wvsWAHbGb7
- May 5, 202647x their median
Badass entry and a solid win @actorvijay na 🔥🔥🔥 🤜🤛 Wishing you all the very best on your new journey na 🤗❤️❤️ https://t.co/NVbCZuaXrV
- May 26, 202644x their median
மாண்புமிகு முதலமைச்சர் @CMOTamilnadu ❤️❤️ வாழ்த்துக்கள் அண்ணா 🤗🤗❤️❤️ @TVKVijayHQ https://t.co/z5vGIORppj
- Jan 14, 202643x their median
Blessed with the best @alluarjun #AALoki Looking forward to kicking off this journey with you sir 🤗 Let's make it a massive blast 💥💥💥 Once again with my brother @anirudhofficial 💥💥 #AA23 #LK7 @MythriOfficial https://t.co/AZpufiNI2t
- Aug 10, 202539x their median
From where we started our journey together, here we are with collaborating for the fourth time and every time it’s been a blast!! 🔥 🔥 Love you my brother from another mother 🤗❤️❤️ My Rockstar @anirudhofficial 🤗 Let’s rock 👊 https://t.co/AT0T63rlhL
- Aug 13, 202537x their median
#Coolie from tomorrow https://t.co/C21y01Ajh0
- Aug 13, 202535x their median
#Coolie will always be a special film in my journey, and the reason this film shaped up the way it did with everyone pouring their hearts and love into it is because of you, #Thalaivar @rajinikanth sir 🤗❤️ Will forever be grateful for this opportunity, and the conversations we’ve shared both on and off the film!These are moments I will always cherish and never forget ❤️ From the bottom of my heart, thank you for continuously inspiring all of us and hearty congratulations on completing 50 glorious years of making us love you, learn from you, and grow with you! We Love you #Thalaivaa ❤️
- Apr 8, 202628x their median
Wishing my hero @alluarjun sir a very happy birthday 🤗❤️ Super excited about the #AA23 #LK7 journey ahead with you sir ❤️ Can’t wait to go on floors and make it an unforgettable one for both of us 🔥 https://t.co/6qOurAwdFu
- Aug 13, 202526x their median
Marking half a century of cinematic brilliance, my dear friend @rajinikanth celebrates 50 glorious years in cinema today. I celebrate our Super Star with affection and admiration, and wish #Coolie resounding global success befitting this golden jubilee. Helmed by the powerhouse @Dir_Lokesh, backed by the pillar of our industry Kalanithi Maran @sunpictures, enriched by the ever-inventive @anirudhofficial, and brought to life by my long-time friends #Sathyaraj, @iamnagarjuna , #AamirKhan, @nimmaupendra, and #SoubinShahir. A special cheer to my darling daughter @shrutihaasan, keep shining bright.
- Jul 28, 202524x their median
The wait is over! The highly anticipated #Coolie Trailer from August 2💥 #Coolie releasing worldwide August 14th @rajinikanth @Dir_Lokesh @anirudhofficial #AamirKhan @iamnagarjuna @nimmaupendra #SathyaRaj #SoubinShahir @shrutihaasan @hegdepooja @anbariv @girishganges @philoedit @ArtSathees @iamSandy_Off @Dir_Chandhru @PraveenRaja_Off #CoolieFromAug14 #CoolieTrailerFromAug2 #CoolieTrailer
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 2.6K interactions against 2.8M followers, an engagement rate of 0.096%. Posts are seen about 163K times each, and 1.62% of those impressions turn into an interaction. That is about 5.89% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.13 posts a day over the last 30 days, though only 10% of days saw any activity at all. Most posts go out around 05:00 UTC, and Thursday is the busiest day of the week. Of the 3 posts sampled, 33% carry an image or video and 67% link out. The account's strongest tracked post pulled 358K interactions, about 135x its own typical post. Recurring topics include #hi, #himovie, #nayanthara. Only 3 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is Lokesh Kanagaraj's engagement rate on X?
- Lokesh Kanagaraj (@Dir_Lokesh) has an engagement rate of 0.096%, based on the median interactions across 3 original posts from the last 30 days against 2,764,945 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.096%, Lokesh Kanagaraj sits above the 50th percentile of the 9,668 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @Dir_Lokesh have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @Dir_Lokesh post?
- Most posts go out around 05:00 UTC, and Thursday is its busiest day, at roughly 0.13 posts per day across the measured window.