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Lokesh Kanagaraj engagement report

@Dir_Lokesh - 2.8M followers on X

Measured over 3 original posts from a 30-day window, last computed on August 20, 2026.

Engagement

Per follower
0.096%
of 2.8M followers
Per impression
1.62%
163K views on a typical post
Reach
5.89%
of its followers see a post
Typical post
2.6K
interactions (median)
Saved
0.021%
34 bookmarks on a typical post
Posting rate
0.13/day
active 10% of days
Peak time
05:00 UTC
Thursday

Early reading. We have captured 3 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 2.6K interactions against 2.8M followers, an engagement rate of 0.096%. Posts are seen about 163K times each, and 1.62% of those impressions turn into an interaction. That is about 5.89% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.13 posts a day over the last 30 days, though only 10% of days saw any activity at all. Most posts go out around 05:00 UTC, and Thursday is the busiest day of the week. Of the 3 posts sampled, 33% carry an image or video and 67% link out. The account's strongest tracked post pulled 358K interactions, about 135x its own typical post. Recurring topics include #hi, #himovie, #nayanthara. Only 3 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 3 original posts from a 30-day window, last computed on August 20, 2026. Recurring tags: #hi, #himovie, #nayanthara.

Where this sits in the catalog

At 0.096%, Lokesh Kanagaraj sits above the 50th percentile of the 9,668 accounts in this comparison. That places it in the above the median band, which runs 0.046% to 0.318%.

p100.001%
p250.006%
p50 (median)0.046%
p750.318%
p902.67%
p99366.2%
Engagement rate as a share of followers, across the 9,668 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 457,772 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.001%
25th percentile0.006%
50th percentile0.046%
75th percentile0.318%
90th percentile2.67%
99th percentile366.2%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 05:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 05:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 97%Busiest hour: 05:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC0%14K
01:00 UTC+3%15K
02:00 UTC-1%14K
03:00 UTC-2%15K
04:00 UTC-5%12K
05:00 UTC-4%12K
06:00 UTC-7%13K
07:00 UTC-6%14K
08:00 UTC-7%16K
09:00 UTC-2%19K
10:00 UTC-2%20K
11:00 UTC-2%22K
12:00 UTC-1%24K
13:00 UTC+1%27K
14:00 UTC-2%28K
15:00 UTC-1%30K
16:00 UTC-1%29K
17:00 UTC-1%28K
18:00 UTC+1%25K
19:00 UTC0%23K
20:00 UTC0%21K
21:00 UTC+1%19K
22:00 UTC+1%16K
23:00 UTC+1%15K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Thursday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 97%Busiest day: Thursday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+9%56K
Monday+8%72K
Tuesday+1%93K
Wednesday-4%77K
Thursday-3%70K
Friday-6%71K
Saturday+2%62K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video33% of posts+79%+73% to +84%5.7K
Outbound link67% of posts-49%-50% to -47%6.0K
Typical length-+12%+10% to +15%6.3K
  • 33% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 79% above the same accounts' other posts.
  • 67% of its posts carry a link off X. Across the catalog, posts with an outbound link run 49% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 405 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 12% above the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Jun 21, 2023135x their median

    #LeoFirstLook is here! Happy Birthday @actorvijay anna! Elated to join hands with you again na! Have a blast! 🤜🤛❤️ #HBDThalapathyVIJAY #Leo 🔥🧊 https://t.co/wvsWAHbGb7

    275K75K5.3K2.1K19M viewsView on X
  • May 5, 202647x their median

    Badass entry and a solid win @actorvijay na 🔥🔥🔥 🤜🤛 Wishing you all the very best on your new journey na 🤗❤️❤️ https://t.co/NVbCZuaXrV

    106K17K4001401.1M viewsView on X
  • May 26, 202644x their median

    மாண்புமிகு முதலமைச்சர் @CMOTamilnadu ❤️❤️ வாழ்த்துக்கள் அண்ணா 🤗🤗❤️❤️ @TVKVijayHQ https://t.co/z5vGIORppj

    98K16K7822821.1M viewsView on X
  • Jan 14, 202643x their median

    Blessed with the best @alluarjun #AALoki Looking forward to kicking off this journey with you sir 🤗 Let's make it a massive blast 💥💥💥 Once again with my brother @anirudhofficial 💥💥 #AA23 #LK7 @MythriOfficial https://t.co/AZpufiNI2t

    92K17K2.3K1.9K5.1M viewsView on X
  • Aug 10, 202539x their median

    From where we started our journey together, here we are with collaborating for the fourth time and every time it’s been a blast!! 🔥 🔥 Love you my brother from another mother 🤗❤️❤️ My Rockstar @anirudhofficial 🤗 Let’s rock 👊 https://t.co/AT0T63rlhL

    91K11K5243911.7M viewsView on X
  • Aug 13, 202537x their median

    #Coolie from tomorrow https://t.co/C21y01Ajh0

    82K12K2.1K1.7K4.1M viewsView on X
  • Aug 13, 202535x their median

    #Coolie will always be a special film in my journey, and the reason this film shaped up the way it did with everyone pouring their hearts and love into it is because of you, #Thalaivar @rajinikanth sir 🤗❤️ Will forever be grateful for this opportunity, and the conversations we’ve shared both on and off the film!These are moments I will always cherish and never forget ❤️ From the bottom of my heart, thank you for continuously inspiring all of us and hearty congratulations on completing 50 glorious years of making us love you, learn from you, and grow with you! We Love you #Thalaivaa ❤️

    81K11K7053382.1M viewsView on X
  • Apr 8, 202628x their median

    Wishing my hero @alluarjun sir a very happy birthday 🤗❤️ Super excited about the #AA23 #LK7 journey ahead with you sir ❤️ Can’t wait to go on floors and make it an unforgettable one for both of us 🔥 https://t.co/6qOurAwdFu

    65K8.0K421262983K viewsView on X
  • Aug 13, 202526x their median

    Marking half a century of cinematic brilliance, my dear friend @rajinikanth celebrates 50 glorious years in cinema today. I celebrate our Super Star with affection and admiration, and wish #Coolie resounding global success befitting this golden jubilee. Helmed by the powerhouse @Dir_Lokesh, backed by the pillar of our industry Kalanithi Maran @sunpictures, enriched by the ever-inventive @anirudhofficial, and brought to life by my long-time friends #Sathyaraj, @iamnagarjuna , #AamirKhan, @nimmaupendra, and #SoubinShahir. A special cheer to my darling daughter @shrutihaasan, keep shining bright.

    60K9.2K5894973.9M viewsView on X
  • Jul 28, 202524x their median

    The wait is over! The highly anticipated #Coolie Trailer from August 2💥 #Coolie releasing worldwide August 14th @rajinikanth @Dir_Lokesh @anirudhofficial #AamirKhan @iamnagarjuna @nimmaupendra #SathyaRaj #SoubinShahir @shrutihaasan @hegdepooja @anbariv @girishganges @philoedit @ArtSathees @iamSandy_Off @Dir_Chandhru @PraveenRaja_Off #CoolieFromAug14 #CoolieTrailerFromAug2 #CoolieTrailer

    54K8.7K6668311.4M viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#hi#himovie#nayanthara#raminleela

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 2.6K interactions against 2.8M followers, an engagement rate of 0.096%. Posts are seen about 163K times each, and 1.62% of those impressions turn into an interaction. That is about 5.89% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.13 posts a day over the last 30 days, though only 10% of days saw any activity at all. Most posts go out around 05:00 UTC, and Thursday is the busiest day of the week. Of the 3 posts sampled, 33% carry an image or video and 67% link out. The account's strongest tracked post pulled 358K interactions, about 135x its own typical post. Recurring topics include #hi, #himovie, #nayanthara. Only 3 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Lokesh Kanagaraj's engagement rate on X?
Lokesh Kanagaraj (@Dir_Lokesh) has an engagement rate of 0.096%, based on the median interactions across 3 original posts from the last 30 days against 2,764,945 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.096%, Lokesh Kanagaraj sits above the 50th percentile of the 9,668 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @Dir_Lokesh have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @Dir_Lokesh post?
Most posts go out around 05:00 UTC, and Thursday is its busiest day, at roughly 0.13 posts per day across the measured window.

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