Shobhaa De engagement report
@DeShobhaa - 2.4M followers on X
Measured over 38 original posts from a 30-day window, last computed on August 22, 2026.
Engagement
A typical post picks up 283 interactions against 2.4M followers, an engagement rate of 0.012%. Measured over 38 original posts, its engagement rate beats 44% of 1,003 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 21K times each, and 1.36% of those impressions turn into an interaction. That is about 0.874% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.9 posts a day over the last 30 days, with activity on roughly 50% of days. Most posts go out around 02:00 UTC, and Saturday is the busiest day of the week. Of the 38 posts sampled, 82% carry an image or video and 18% link out. The account's strongest tracked post pulled 51K interactions, about 180x its own typical post. Recurring topics include #protests, #breaking, #flipcart.
Measured over 38 original posts from a 30-day window, last computed on August 22, 2026. Recurring tags: #protests, #breaking, #flipcart.
Compared with accounts its own size
Shobhaa De's engagement rate beats 44% of the tracked X accounts closest to it in follower count (1,003 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 63% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.012%, Shobhaa De sits above the 25th percentile of the 9,981 accounts in this comparison. That places it in the below the median band, which runs 0.007% to 0.047%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.001% |
| 25th percentile | 0.007% |
| 50th percentile | 0.047% |
| 75th percentile | 0.325% |
| 90th percentile | 2.60% |
| 99th percentile | 357.9% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 02:00 UTC, and Saturday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | 0% | 15K |
| 01:00 UTC | +4% | 15K |
| 02:00 UTC | -1% | 14K |
| 03:00 UTC | -2% | 15K |
| 04:00 UTC | -5% | 12K |
| 05:00 UTC | -5% | 12K |
| 06:00 UTC | -7% | 13K |
| 07:00 UTC | -6% | 14K |
| 08:00 UTC | -7% | 17K |
| 09:00 UTC | -2% | 19K |
| 10:00 UTC | -2% | 20K |
| 11:00 UTC | -2% | 22K |
| 12:00 UTC | -1% | 24K |
| 13:00 UTC | +1% | 27K |
| 14:00 UTC | -2% | 29K |
| 15:00 UTC | -1% | 30K |
| 16:00 UTC | -1% | 30K |
| 17:00 UTC | -1% | 28K |
| 18:00 UTC | +1% | 25K |
| 19:00 UTC | 0% | 24K |
| 20:00 UTC | 0% | 22K |
| 21:00 UTC | +1% | 19K |
| 22:00 UTC | +1% | 17K |
| 23:00 UTC | +1% | 15K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +8% | 59K |
| Monday | +8% | 72K |
| Tuesday | +1% | 94K |
| Wednesday | -4% | 78K |
| Thursday | -3% | 71K |
| Friday | -5% | 73K |
| Saturday | +2% | 64K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 82% of posts | +79% | +73% to +85% | 5.8K |
| Outbound link | 18% of posts | -49% | -50% to -47% | 6.1K |
| Typical length | - | -5% | -7% to -4% | 7.9K |
- 82% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 79% above the same accounts' other posts.
- 18% of its posts carry a link off X. Across the catalog, posts with an outbound link run 49% below the same accounts' other posts.
- Its average post runs 257 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters run 5% below the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Jul 20, 2026180x their median
Truck loaded with stones have been parked at Jantar Mantar. What are the police authorities upto? Are they orchestrating stone-pelting on the peaceful CJP protesters? https://t.co/luwTkVWI7S
- Jul 25, 2026123x their median
This is democracy. He has resigned. We have two more demands. We won't go like this. Dharmendra Pradhan has resigned. But the families of the children who committed suicide should receive compensation of one crore rupees. They should get it. One crore rupees compensation to all those families. And second, these police goons who acted on the 20th. Action must be taken against the police officers for that. Remember, do not mess with cockroach Abhijeet Dipke Founder, CJP
- Jul 23, 202692x their median
एक वायरल वीडियो में दावा किया गया है कि @MumbaiPolice प्रदर्शन कर रहे छात्रों को धमका रही है कि अगर वे दोबारा प्रदर्शन करने लौटे, तो उन्हें झूठे ड्रग्स के मामले में फँसा दिया जाएगा और पूरी ज़िंदगी जेल में सड़ना पड़ेगा। अगर यह सच है, तो यह सिर्फ़ छात्रों को डराने की कोशिश नहीं, बल्कि लोकतांत्रिक अधिकारों पर सीधा हमला है। अपनी आवाज़ उठाना अपराध नहीं है। छात्रों के सवालों का जवाब धमकियों से नहीं, जवाबदेही से दिया जाना चाहिए। #Students #Mumbai #MumbaiPolice @VarshaEGaikwad
- Aug 18, 202630x their median
Anirudhacharya who suggest Cow urine etc for Bhakts as a treatment is having Modern treatment at a clinic in Chicago, USA 🇺🇲 😹 https://t.co/rC7QnNwf8G
- Jul 28, 202623x their median
Preeti Chaudhary has delivered one of the most graceful, fearless and devastating rebuttals to Kangana Ranaut’s deeply misogynistic remarks targeting an entire generation of young women. Without trading insults or descending into theatrics, Preeti simply held up a mirror to Kangana. She made it unequivocally clear that an entire generation of young women cannot be dismissed through prejudice, stereotypes or sweeping labels. They deserve to be heard, not ridiculed for asking uncomfortable questions or refusing to conform. Her closing observation was the knockout punch: If Kangana still has any doubts about Gen Z, she doesn’t need another monologue, she just needs to scroll through the comments under her own post. Preeti’s message was crystal clear, fearless and impossible to miss. Whether Kangana has the maturity to reflect on that mirror (or she is actually too dumb) is something only she can answer. #MirrorToKangana
- Jul 24, 202616x their median
This is a speech that will go down in history- subsequent generations will hear it with awe and reverence. https://t.co/QZDHJvjxhi
- Jul 27, 202613x their median
Before we get into making a safe examination system, @NandanNilekani must examine the need for any entrance exam. Most exams are territorial power centres and business opportunities. Take for example CUET. It is the most unnecessary examination Imposed on the hapless Delhi students that made the CBSE scores useless and killed school education. This was done to neutralise the AAP investment in government schools a waste. These kids cannot afford private coaching and a state topper is also denied a seat. Similarly, NEET is useless for those who want to join a private medical college. The price differential (5 lacs and 1.5 crores) is so huge that at rank 30,000 all government colleges close their admission while even at rank 13 lac, private colleges are unable to fill seats. Private colleges are reserved for the rich 1% of India. If you indeed fighting against reservation and for meritocracy, shouldn’t you include this? The TET, even JEE advanced, UGC NET etc can be modified to make it a test for those who don’t cross a certain level of education. We must reduce the entrance exams. We must reduce the number of students who should take the exam. Increase the eligibility. For Ex: Make 80% in boards a qualification to get into all India institutions like AIIIMS, IITs etc. Make school education mandatory. Punish those in dummy schools. Hedge. De-risk. Spread. Make sure that a 3 hour exam doesn’t become the life altering exam. It will reduce stress. Reduce suicides. The business of entrance exams has to be reformed before we reform the conduct of such exams.
- Aug 14, 202611x their median
This even after 80 Years, remains the best speech by a leader in the world 🇮🇳 Share it with every young Indian who has never listened to Pandit Nehru speaking. Goosebumps. #IndependenceDay2026 To imagine where we have fallen today when it comes to the level of Prime Minister is painful. https://t.co/UTpCDD5eFG
- Jul 27, 202610x their median
Well said !!! Oh yesssss... https://t.co/kYoTGN8yEs
- Aug 15, 20267.6x their median
On the night of 14th August 1947, a flag flew on Jawaharlal Nehru's car as it went over Raisina Hill. It was the first time the tricolour we know today was ever flown. That flag had been stitched under the supervision of a 28 year old woman. Her name was Surayya Tyabji. She was born in 1919 in Hyderabad. She was a painter. Her work was later shown in London and in Jakarta. She was married to Badruddin Tyabji, a civil servant who was part of the group working on what independent India would look like. Everyone had assumed the flag was settled. Pingali Venkayya had designed the tricolour used by the Congress, with Gandhi's charkha in the middle. It had been carried through the freedom movement for over 20 years. Then, weeks before independence, a problem was raised. That flag was a party flag. A country that was about to include everyone could not fly the symbol of one political party. So the design had to be redone, quickly. The Tyabjis were given the job. They replaced the charkha with the Ashoka Chakra, the wheel from the Lion Capital of Ashoka at Sarnath. The reason was simple and deliberate. Ashoka belonged to all Indians, and to no party. Their daughter Laila Tyabji has written the family's account of it. Her mother drew the graphic version. The printing press at the Viceregal Lodge made the impressions. Everyone approved. The English historian Trevor Royle recorded in his book that the flag which flew on Nehru's car that night had been made by Tyabji's wife. On 22nd July 1947 the design was accepted by the Constituent Assembly. A report in the Times of India in January 1950 described that first flag as having been presented to the nation by the women of India at the midnight session of the Constituent Assembly on 14th August 1947. Before the flag, the same couple had worked on the national emblem. Nehru asked Badruddin to do something about it because he had an eye for these things. Surayya drew the version of the 4 lions that has been on every Indian government document since. She was 28 years old. She died in 1978 in Mumbai. Her daughter has said that neither of her parents ever felt they had designed the national emblem. They felt they had only reminded India of something that had always been part of its identity. Official records of the Constituent Assembly do not name individual contributors, so most textbooks still credit only Venkayya, and his work genuinely came first. But today, when the flag goes up, look at the wheel in the middle of it. A young Muslim woman put it there, on purpose, so that no Indian would be left out of it.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 283 interactions against 2.4M followers, an engagement rate of 0.012%. Measured over 38 original posts, its engagement rate beats 44% of 1,003 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 21K times each, and 1.36% of those impressions turn into an interaction. That is about 0.874% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.9 posts a day over the last 30 days, with activity on roughly 50% of days. Most posts go out around 02:00 UTC, and Saturday is the busiest day of the week. Of the 38 posts sampled, 82% carry an image or video and 18% link out. The account's strongest tracked post pulled 51K interactions, about 180x its own typical post. Recurring topics include #protests, #breaking, #flipcart.
- What is Shobhaa De's engagement rate on X?
- Shobhaa De (@DeShobhaa) has an engagement rate of 0.012%, based on the median interactions across 38 original posts from the last 30 days against 2,382,739 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.012%, Shobhaa De sits above the 25th percentile of the 9,981 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @DeShobhaa have real engagement?
- Its engagement rate beats 44% of the tracked X accounts closest to it in follower count (1,003 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @DeShobhaa post?
- Most posts go out around 02:00 UTC, and Saturday is its busiest day, at roughly 1.87 posts per day across the measured window.