Shobhaa De engagement report
@DeShobhaa - 2.4M followers on X
Measured over 36 original posts from a 30-day window, last computed on October 6, 2026.
Engagement
A typical post picks up 10 interactions against 2.4M followers, an engagement rate of 0%. Measured over 36 original posts, its engagement rate beats 7% of 15,519 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 7.6K times each, and 0.131% of those impressions turn into an interaction. That is about 0.32% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.5 posts a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 04:00 UTC, and Monday is the busiest day of the week. Of the 36 posts sampled, 19% carry an image or video and 83% link out. The account's strongest tracked post pulled 51K interactions, about 5614x its own typical post.
Measured over 36 original posts from a 30-day window, last computed on October 6, 2026. Recurring tag: #sala2026.
Compared with accounts its own size
Shobhaa De's engagement rate beats 7% of the tracked X accounts closest to it in follower count (15,519 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 10% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At under 0.001%, Shobhaa De sits below the 10th percentile of the 156,027 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.022%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.003% |
| 25th percentile | 0.022% |
| 50th percentile | 0.127% |
| 75th percentile | 0.604% |
| 90th percentile | 2.32% |
| 99th percentile | 83.1% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 04:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 19% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 83% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | -3% | -3% to -2% | 54K |
- 19% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 83% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 111 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Jul 20, 20265614x their median
Truck loaded with stones have been parked at Jantar Mantar. What are the police authorities upto? Are they orchestrating stone-pelting on the peaceful CJP protesters? https://t.co/luwTkVWI7S
- Jul 25, 20263870x their median
This is democracy. He has resigned. We have two more demands. We won't go like this. Dharmendra Pradhan has resigned. But the families of the children who committed suicide should receive compensation of one crore rupees. They should get it. One crore rupees compensation to all those families. And second, these police goons who acted on the 20th. Action must be taken against the police officers for that. Remember, do not mess with cockroach Abhijeet Dipke Founder, CJP
- Jul 23, 20262885x their median
एक वायरल वीडियो में दावा किया गया है कि @MumbaiPolice प्रदर्शन कर रहे छात्रों को धमका रही है कि अगर वे दोबारा प्रदर्शन करने लौटे, तो उन्हें झूठे ड्रग्स के मामले में फँसा दिया जाएगा और पूरी ज़िंदगी जेल में सड़ना पड़ेगा। अगर यह सच है, तो यह सिर्फ़ छात्रों को डराने की कोशिश नहीं, बल्कि लोकतांत्रिक अधिकारों पर सीधा हमला है। अपनी आवाज़ उठाना अपराध नहीं है। छात्रों के सवालों का जवाब धमकियों से नहीं, जवाबदेही से दिया जाना चाहिए। #Students #Mumbai #MumbaiPolice @VarshaEGaikwad
- Sep 8, 20261427x their median
Then they came for the non veg hindus https://t.co/jMktKCjH1y
- Sep 22, 20261048x their median
There's a REASON why evn Shankh is forbidden in Badrinath Dham. That place has its own sanctity. And nw? DJs are blasting there. Club style music has a time & place. A sacred Teerth is NOT it. This govt's obsession to make every Dham a picnic spot is ruining the soul of Devbhumi. https://t.co/IwTVViWfIn
- Aug 18, 2026949x their median
Anirudhacharya who suggest Cow urine etc for Bhakts as a treatment is having Modern treatment at a clinic in Chicago, USA 🇺🇲 😹 https://t.co/rC7QnNwf8G
- Jul 28, 2026713x their median
Preeti Chaudhary has delivered one of the most graceful, fearless and devastating rebuttals to Kangana Ranaut’s deeply misogynistic remarks targeting an entire generation of young women. Without trading insults or descending into theatrics, Preeti simply held up a mirror to Kangana. She made it unequivocally clear that an entire generation of young women cannot be dismissed through prejudice, stereotypes or sweeping labels. They deserve to be heard, not ridiculed for asking uncomfortable questions or refusing to conform. Her closing observation was the knockout punch: If Kangana still has any doubts about Gen Z, she doesn’t need another monologue, she just needs to scroll through the comments under her own post. Preeti’s message was crystal clear, fearless and impossible to miss. Whether Kangana has the maturity to reflect on that mirror (or she is actually too dumb) is something only she can answer. #MirrorToKangana
- Jul 24, 2026490x their median
This is a speech that will go down in history- subsequent generations will hear it with awe and reverence. https://t.co/QZDHJvjxhi
- Sep 18, 2026416x their median
The monarchy ended, but apparently nobody sent Scindia the memo. A citizen says, “Build the road on time or we won’t vote.” Scindia replies, “Never use this language in front of me.” Sir, your ancestors were kings. You’re an elected politician. Citizens are voters, not subjects in your kingdom.
- Jul 27, 2026393x their median
Before we get into making a safe examination system, @NandanNilekani must examine the need for any entrance exam. Most exams are territorial power centres and business opportunities. Take for example CUET. It is the most unnecessary examination Imposed on the hapless Delhi students that made the CBSE scores useless and killed school education. This was done to neutralise the AAP investment in government schools a waste. These kids cannot afford private coaching and a state topper is also denied a seat. Similarly, NEET is useless for those who want to join a private medical college. The price differential (5 lacs and 1.5 crores) is so huge that at rank 30,000 all government colleges close their admission while even at rank 13 lac, private colleges are unable to fill seats. Private colleges are reserved for the rich 1% of India. If you indeed fighting against reservation and for meritocracy, shouldn’t you include this? The TET, even JEE advanced, UGC NET etc can be modified to make it a test for those who don’t cross a certain level of education. We must reduce the entrance exams. We must reduce the number of students who should take the exam. Increase the eligibility. For Ex: Make 80% in boards a qualification to get into all India institutions like AIIIMS, IITs etc. Make school education mandatory. Punish those in dummy schools. Hedge. De-risk. Spread. Make sure that a 3 hour exam doesn’t become the life altering exam. It will reduce stress. Reduce suicides. The business of entrance exams has to be reformed before we reform the conduct of such exams.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 10 interactions against 2.4M followers, an engagement rate of 0%. Measured over 36 original posts, its engagement rate beats 7% of 15,519 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 7.6K times each, and 0.131% of those impressions turn into an interaction. That is about 0.32% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.5 posts a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 04:00 UTC, and Monday is the busiest day of the week. Of the 36 posts sampled, 19% carry an image or video and 83% link out. The account's strongest tracked post pulled 51K interactions, about 5614x its own typical post.
- What is Shobhaa De's engagement rate on X?
- Shobhaa De (@DeShobhaa) has an engagement rate of 0%, based on the median interactions across 36 original posts from the last 30 days against 2,379,804 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At under 0.001%, Shobhaa De sits below the 10th percentile of the 156,027 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @DeShobhaa have real engagement?
- Its engagement rate beats 7% of the tracked X accounts closest to it in follower count (15,519 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @DeShobhaa post?
- Most posts go out around 04:00 UTC, and Monday is its busiest day, at roughly 1.5 posts per day across the measured window.