DataCamp engagement report
@DataCamp - 108K followers on X
Measured over 45 original posts from a 30-day window, last computed on October 11, 2026.
Engagement
A typical post picks up 7 interactions against 108K followers, an engagement rate of 0.006%. Measured over 45 original posts, its engagement rate beats 14% of 20,183 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.5K times each, and 0.284% of those impressions turn into an interaction. That is about 2.27% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.5 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 16:00 UTC, and Tuesday is the busiest day of the week. Of the 45 posts sampled, 87% carry an image or video and 98% link out. The account's strongest tracked post pulled 28 interactions, about 4.0x its own typical post. Recurring topics include #aiforcreativity, #llm, #opensourceai.
Measured over 45 original posts from a 30-day window, last computed on October 11, 2026. Recurring tags: #aiforcreativity, #llm, #opensourceai.
Compared with accounts its own size
DataCamp's engagement rate beats 14% of the tracked X accounts closest to it in follower count (20,183 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 14% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.006%, DataCamp sits above the 10th percentile of the 202,672 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.142% |
| 75th percentile | 0.673% |
| 90th percentile | 2.54% |
| 99th percentile | 82.6% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 16:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 87% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 98% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 87% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 98% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 367 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 21, 20264.0x their median
New AI competition: Win a hand-signed Picasso. That's the prize for DataCamp's new AI video competition. Limited edition print, numbered 110/200. 100% hand-signed. Free to enter. No technical or coding skills needed. October 9 deadline. AI made content abundant. But quality? Not so much. So we're testing for the one thing AI can't do for you: taste. To enter, make an AI-generated video, up to 60 seconds, that teaches something about AI or data. What you need to do: 👉 Create a free DataCamp account if you don’t have one. You can sign up via the competition page 👉 Your video must open with DataCamp's animation clip—download on the competition page 👉 Submit via the 'Enter Now' button on the competition page 👉 Post your video on LinkedIn, tagging DataCamp with #AIForCreativity and #WinAPicasso in the caption You’re judged on clarity, creativity and originality, video quality, and how you’re using AI to enhance your message. We'll be running live content over the next six weeks to help you build a strong entry. Enter now 👉 https://t.co/yNGlXj1HHg
- Sep 24, 20263.4x their median
AI can write the code, but do you know if it's right? The new Python Developer Associate Certification proves you can write functional Python, build with classes, and catch what AI gets wrong. Get certified: https://t.co/z2zzWYAN7c https://t.co/6CpeuvIJAq
- Oct 7, 20263.0x their median
60,000 students and 10,000 educators at GEMS Education are getting DataCamp. Last week at GEMS Education's head office in Dubai, Dino Varkey, Group CEO of GEMS Education, and Sam Davoodi, our GTM Lead for Middle East and Africa, signed the partnership. Students get a head start through hands-on, interactive learning: they practice AI and data skills by doing, right in the browser. Educators get the same courses. GEMS plans to work AI into the subjects students already take, so it becomes part of an ordinary school day. Hywel Benbow, SVP of Global Data, AI, and Analytics at GEMS Education, on what success looks like: "If we get this right, our students will not think of AI as a specialty. They will think of it as a core skill they can use in their future careers." The first cohorts start this academic year. It's our first commitment of this kind in the UAE. Thank you to Dino, Hywel, and the whole GEMS team. #AIinEducation #AIinUAE #AIinMEA
- Sep 7, 20262.4x their median
Building an AI agent is easy. Provisioning the AWS infrastructure it runs on is where most projects stall. Free code-along, Sept 14: provision it with Terraform, then give it browser control with AgentCore. Register → https://t.co/ZcwYBDfQdo https://t.co/EbC6jlB1r6
- Oct 4, 20262.1x their median
Jev's architecture is proprietary. 7 open-source projects are building the same kind of decision model, and you can run them locally. We compare them in our blog: https://t.co/CxPaBqqgwA #OpenSourceAI #LLM https://t.co/z7zt5T0BoQ
- Sep 28, 20262.1x their median
☕ You can't buy a coffee for a dollar. But this week, you can buy a month of DataCamp for one. 700+ courses, tracks, certifications, and access to DataLab. This week only. Start Building for $1 https://t.co/oZNjHGch6x https://t.co/7Mtfk1YJS9
- Oct 3, 20262.0x their median
48 hours left. This is the only time all year DataCamp is $1. Use the month for whatever you've been putting off: a certification, a new skill, a project. No catch, just $1 for your first month. https://t.co/oZNjHGch6x
- Oct 5, 20261.9x their median
There are 12 weeks left in 2026. What could you finish by New Year's: an AI Engineering track, your first Python project, or a certification? DataCamp is now 50% off. Plenty of time to make this year count. https://t.co/quITvP6Hdx https://t.co/PxsJSFloLR
- Sep 29, 20261.9x their median
🚨 Cancel your plans this Thurs. Join leaders from Google, AWS, Microsoft, CrewAI, and Stacklok. The inside view on building AI-first teams. How is the developer workflow changing once agents write the code? Which AI projects survived contact with production, and which got killed? And what does it take to scale without your security team hitting the brakes? Eight sessions at RADAR 11x, our flagship event on turning your AI productivity up to... 11. 📈 100% free. All recordings for anything you can't make live. Register now → https://t.co/JgeCSxcbFQ
- Sep 26, 20261.7x their median
OpenAI disclosed 6 misalignment incidents on September 16. It left out the one where its agent got past the access controls on an Australian government Medicare portal. The 6 it did publish share the same habit. Our breakdown → https://t.co/yEzlwkJbVl https://t.co/n8cS6D3gxo
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 7 interactions against 108K followers, an engagement rate of 0.006%. Measured over 45 original posts, its engagement rate beats 14% of 20,183 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.5K times each, and 0.284% of those impressions turn into an interaction. That is about 2.27% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.5 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 16:00 UTC, and Tuesday is the busiest day of the week. Of the 45 posts sampled, 87% carry an image or video and 98% link out. The account's strongest tracked post pulled 28 interactions, about 4.0x its own typical post. Recurring topics include #aiforcreativity, #llm, #opensourceai.
- What is DataCamp's engagement rate on X?
- DataCamp (@DataCamp) has an engagement rate of 0.006%, based on the median interactions across 45 original posts from the last 30 days against 108,483 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.006%, DataCamp sits above the 10th percentile of the 202,672 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @DataCamp have real engagement?
- Its engagement rate beats 14% of the tracked X accounts closest to it in follower count (20,183 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @DataCamp post?
- Most posts go out around 16:00 UTC, and Tuesday is its busiest day, at roughly 1.53 posts per day across the measured window.