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DarkSide® Books 💀🔑 SAVE THE DATE engagement report

@DarkSideBooks - 124K followers on X

Measured over 39 original posts from a 30-day window, last computed on October 4, 2026.

Engagement

Bottom quarter for its size
Per follower
0.005%
of 124K followers
Per impression
0.286%
2.1K views on a typical post
Reach
1.69%
of its followers see a post
Typical post
6
interactions (median)
Saved
0.048%
1 bookmarks on a typical post
Posting rate
1.67/day
active 73% of days
Peak time
18:00 UTC
Friday

A typical post picks up 6 interactions against 124K followers, an engagement rate of 0.005%. Measured over 39 original posts, its engagement rate beats 13% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.1K times each, and 0.286% of those impressions turn into an interaction. That is about 1.69% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.7 posts a day over the last 30 days, with activity on roughly 73% of days. Most posts go out around 18:00 UTC, and Friday is the busiest day of the week. Of the 39 posts sampled, 90% carry an image or video, 18% are part of a thread and 64% link out. The account's strongest tracked post pulled 134 interactions, about 22x its own typical post.

Measured over 39 original posts from a 30-day window, last computed on October 4, 2026.

Compared with accounts its own size

DarkSide® Books 💀🔑 SAVE THE DATE's engagement rate beats 13% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 15% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.005%, DarkSide® Books 💀🔑 SAVE THE DATE sits above the 10th percentile of the 206,113 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.

p100.004%
p250.025%
p50 (median)0.143%
p750.68%
p902.56%
p9982.4%
Engagement rate as a share of followers, across the 206,113 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,273 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.025%
50th percentile0.143%
75th percentile0.68%
90th percentile2.56%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 18:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 18:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 18:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Friday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Friday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video90% of posts+111%+108% to +115%34K
Outbound link64% of posts-41%-42% to -40%32K
Typical length-+15%+14% to +16%32K
  • 90% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 64% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 366 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Sep 21, 202622x their median

    As obras de Stephen King já renderam algumas das releituras audiovisuais mais inesquecíveis do cinema de horror. O legado dos seus personagens se mantém vivo no imaginário coletivo de diferentes gerações, e seus pesadelos marcaram a cultura pop para além dos créditos finais 🩸 Para celebrar o aniversário do mestre do terror, a Caveira reuniu aqui algumas de suas adaptações mais marcantes. Qual delas é a sua favorita?

    10914744.9K viewsView on X
  • Sep 18, 202618x their median

    Hoje é dia de celebrar o aniversário do homem que fez de Tony Soprano um dos maiores chefões da televisão. James Gandolfini completaria 63 anos, mas seu legado continua mandando na mesa. Feliz aniversário, Boss 🖤🎉 https://t.co/sgUGErkVxh

    999013.6K viewsView on X
  • Sep 22, 20268.3x their median

    Criada pelo artista Christian Watson, Mr. Skelly conquistou milhões de pessoas nas redes sociais e agora chega aos DarkSiders no livro QUE SORTE A MINHA 💀💓 Com delicadeza, humor e uma boa dose de melancolia, acompanhamos o personagem por paisagens exuberantes e terrenos traiçoeiros, atravessando momentos de alegria, perda, luto e amor em busca de sua família e de um lugar seguro para chamar de lar ⤵️

    452212.9K viewsView on X
  • Sep 4, 20264.8x their median

    Caveira na 28ª Bienal do Livro 💀📚 As portas se abrem, os corredores se enchem de histórias e, entre milhares de páginas, universos inteiros esperam para serem descobertos. Encontre a Caveira assombrando o estande da Livraria Martins Fontes junto com a boneca Annabelle e visite os espaços Dark na Drummond Livraria e Book Outlet. E tem mais: nos três estandes parceiros, a ação Compre & Ganhe traz brindes exclusivos que arrepiam até os ossos. Prepare-se e fique de olhos bem abertos: personagens do universo Dark vão escapar das páginas e ganhar vida pelos corredores da Bienal, prontos para fotos e registros inesquecíveis com os DarkSiders. Garanta livros que não podem faltar no seu Cantinho Dark, descubra novos pesadelos literários e risque títulos que estão há tempos na sua lista de desejados. A Caveira te espera de esqueletos abertos 🖤

    272002.9K viewsView on X
  • Sep 9, 20264.5x their median

    PROMO ALICE NO DARKVERSO 🐰♥️ Somos todos loucos aqui, e trouxemos para o Darkverso duas visões inesperadas do clássico de Lewis Carroll: Alice no País das Maravilhas com ilustrações de Loputyn; e Alice Além das Maravilhas, de Gregory Maguire: https://t.co/tC4XLnffvV ⤵️ https://t.co/WDTamDvnUu

    210243.4K viewsView on X
  • Sep 1, 20264.5x their median

    LANÇAMENTO 📼🫆 Descubra a mente por trás dos crimes que ajudaram a moldar a ciência do perfil criminal moderno. ED KEMPER: CONFISSÕES DE UM SERIAL KILLER é leitura obrigatória para fãs de true crime que desejam entender o funcionamento da mente criminosa e o impacto de suas ações na evolução da criminologia moderna: https://t.co/40JBsaMKPq

    230133.3K viewsView on X
  • Sep 21, 20263.3x their median

    No Maine de Stephen King, algumas cidades são mais do que pontos no mapa, são portas para o horror 🩸 Entre desaparecimentos e acontecimentos sobrenaturais, esses lugares ajudaram a transformar o estado em um dos territórios mais sombrios da literatura. Saiba mais lá no DarkBlog: https://t.co/Qd0Ptj2hOY

    164002.5K viewsView on X
  • Sep 30, 20262.7x their median

    Antes de mergulhar de cabeça na 13ª aventura desta série que marcou uma geração, a Caveira reuniu um guia prático para você relembrar como tudo começou e entender as referências que atravessam a nova temporada de American Horror Story. Qual temporada de AHS mais te marcou? 👀 https://t.co/tGajkvEFZA

    142003.1K viewsView on X
  • Oct 2, 20261.8x their median

    PRÉVIA GRATUITA 🪦 Elas transformaram a morte em vocação. Em Coveiras: Memórias Desenterradas, Juliette Cazes resgata as histórias de mulheres que romperam barreiras em um setor historicamente dominado por homens e ressignificaram a forma como lidamos com o luto, a morte e as despedidas ⤵️

    100102.0K viewsView on X
  • Sep 20, 20261.8x their median

    Entre possessões e uma atmosfera profana, Alucarda é um terror mexicano de 1977 que transforma religião, sexualidade e fé em combustível para o horror. Livremente inspirado em Carmilla, o longa se tornou um clássico cult justamente por desafiar os limites entre o sagrado e o sombrio. Desvende as trevas da produção com @CesarBravoautor e descubra os segredos das catacumbas: https://t.co/Ly12ObyXTe

    92002.3K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 6 interactions against 124K followers, an engagement rate of 0.005%. Measured over 39 original posts, its engagement rate beats 13% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.1K times each, and 0.286% of those impressions turn into an interaction. That is about 1.69% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.7 posts a day over the last 30 days, with activity on roughly 73% of days. Most posts go out around 18:00 UTC, and Friday is the busiest day of the week. Of the 39 posts sampled, 90% carry an image or video, 18% are part of a thread and 64% link out. The account's strongest tracked post pulled 134 interactions, about 22x its own typical post.

What is DarkSide® Books 💀🔑 SAVE THE DATE's engagement rate on X?
DarkSide® Books 💀🔑 SAVE THE DATE (@DarkSideBooks) has an engagement rate of 0.005%, based on the median interactions across 39 original posts from the last 30 days against 123,885 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.005%, DarkSide® Books 💀🔑 SAVE THE DATE sits above the 10th percentile of the 206,113 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @DarkSideBooks have real engagement?
Its engagement rate beats 13% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @DarkSideBooks post?
Most posts go out around 18:00 UTC, and Friday is its busiest day, at roughly 1.67 posts per day across the measured window.

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