DarkSide® Books 💀🔑 SAVE THE DATE engagement report
@DarkSideBooks - 124K followers on X
Measured over 39 original posts from a 30-day window, last computed on October 4, 2026.
Engagement
A typical post picks up 6 interactions against 124K followers, an engagement rate of 0.005%. Measured over 39 original posts, its engagement rate beats 13% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.1K times each, and 0.286% of those impressions turn into an interaction. That is about 1.69% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.7 posts a day over the last 30 days, with activity on roughly 73% of days. Most posts go out around 18:00 UTC, and Friday is the busiest day of the week. Of the 39 posts sampled, 90% carry an image or video, 18% are part of a thread and 64% link out. The account's strongest tracked post pulled 134 interactions, about 22x its own typical post.
Measured over 39 original posts from a 30-day window, last computed on October 4, 2026.
Compared with accounts its own size
DarkSide® Books 💀🔑 SAVE THE DATE's engagement rate beats 13% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 15% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.005%, DarkSide® Books 💀🔑 SAVE THE DATE sits above the 10th percentile of the 206,113 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.025% |
| 50th percentile | 0.143% |
| 75th percentile | 0.68% |
| 90th percentile | 2.56% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 18:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 90% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 64% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 90% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 64% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 366 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 21, 202622x their median
As obras de Stephen King já renderam algumas das releituras audiovisuais mais inesquecíveis do cinema de horror. O legado dos seus personagens se mantém vivo no imaginário coletivo de diferentes gerações, e seus pesadelos marcaram a cultura pop para além dos créditos finais 🩸 Para celebrar o aniversário do mestre do terror, a Caveira reuniu aqui algumas de suas adaptações mais marcantes. Qual delas é a sua favorita?
- Sep 18, 202618x their median
Hoje é dia de celebrar o aniversário do homem que fez de Tony Soprano um dos maiores chefões da televisão. James Gandolfini completaria 63 anos, mas seu legado continua mandando na mesa. Feliz aniversário, Boss 🖤🎉 https://t.co/sgUGErkVxh
- Sep 22, 20268.3x their median
Criada pelo artista Christian Watson, Mr. Skelly conquistou milhões de pessoas nas redes sociais e agora chega aos DarkSiders no livro QUE SORTE A MINHA 💀💓 Com delicadeza, humor e uma boa dose de melancolia, acompanhamos o personagem por paisagens exuberantes e terrenos traiçoeiros, atravessando momentos de alegria, perda, luto e amor em busca de sua família e de um lugar seguro para chamar de lar ⤵️
- Sep 4, 20264.8x their median
Caveira na 28ª Bienal do Livro 💀📚 As portas se abrem, os corredores se enchem de histórias e, entre milhares de páginas, universos inteiros esperam para serem descobertos. Encontre a Caveira assombrando o estande da Livraria Martins Fontes junto com a boneca Annabelle e visite os espaços Dark na Drummond Livraria e Book Outlet. E tem mais: nos três estandes parceiros, a ação Compre & Ganhe traz brindes exclusivos que arrepiam até os ossos. Prepare-se e fique de olhos bem abertos: personagens do universo Dark vão escapar das páginas e ganhar vida pelos corredores da Bienal, prontos para fotos e registros inesquecíveis com os DarkSiders. Garanta livros que não podem faltar no seu Cantinho Dark, descubra novos pesadelos literários e risque títulos que estão há tempos na sua lista de desejados. A Caveira te espera de esqueletos abertos 🖤
- Sep 9, 20264.5x their median
PROMO ALICE NO DARKVERSO 🐰♥️ Somos todos loucos aqui, e trouxemos para o Darkverso duas visões inesperadas do clássico de Lewis Carroll: Alice no País das Maravilhas com ilustrações de Loputyn; e Alice Além das Maravilhas, de Gregory Maguire: https://t.co/tC4XLnffvV ⤵️ https://t.co/WDTamDvnUu
- Sep 1, 20264.5x their median
LANÇAMENTO 📼 Descubra a mente por trás dos crimes que ajudaram a moldar a ciência do perfil criminal moderno. ED KEMPER: CONFISSÕES DE UM SERIAL KILLER é leitura obrigatória para fãs de true crime que desejam entender o funcionamento da mente criminosa e o impacto de suas ações na evolução da criminologia moderna: https://t.co/40JBsaMKPq
- Sep 21, 20263.3x their median
No Maine de Stephen King, algumas cidades são mais do que pontos no mapa, são portas para o horror 🩸 Entre desaparecimentos e acontecimentos sobrenaturais, esses lugares ajudaram a transformar o estado em um dos territórios mais sombrios da literatura. Saiba mais lá no DarkBlog: https://t.co/Qd0Ptj2hOY
- Sep 30, 20262.7x their median
Antes de mergulhar de cabeça na 13ª aventura desta série que marcou uma geração, a Caveira reuniu um guia prático para você relembrar como tudo começou e entender as referências que atravessam a nova temporada de American Horror Story. Qual temporada de AHS mais te marcou? 👀 https://t.co/tGajkvEFZA
- Oct 2, 20261.8x their median
PRÉVIA GRATUITA 🪦 Elas transformaram a morte em vocação. Em Coveiras: Memórias Desenterradas, Juliette Cazes resgata as histórias de mulheres que romperam barreiras em um setor historicamente dominado por homens e ressignificaram a forma como lidamos com o luto, a morte e as despedidas ⤵️
- Sep 20, 20261.8x their median
Entre possessões e uma atmosfera profana, Alucarda é um terror mexicano de 1977 que transforma religião, sexualidade e fé em combustível para o horror. Livremente inspirado em Carmilla, o longa se tornou um clássico cult justamente por desafiar os limites entre o sagrado e o sombrio. Desvende as trevas da produção com @CesarBravoautor e descubra os segredos das catacumbas: https://t.co/Ly12ObyXTe
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 6 interactions against 124K followers, an engagement rate of 0.005%. Measured over 39 original posts, its engagement rate beats 13% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.1K times each, and 0.286% of those impressions turn into an interaction. That is about 1.69% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.7 posts a day over the last 30 days, with activity on roughly 73% of days. Most posts go out around 18:00 UTC, and Friday is the busiest day of the week. Of the 39 posts sampled, 90% carry an image or video, 18% are part of a thread and 64% link out. The account's strongest tracked post pulled 134 interactions, about 22x its own typical post.
- What is DarkSide® Books 💀🔑 SAVE THE DATE's engagement rate on X?
- DarkSide® Books 💀🔑 SAVE THE DATE (@DarkSideBooks) has an engagement rate of 0.005%, based on the median interactions across 39 original posts from the last 30 days against 123,885 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.005%, DarkSide® Books 💀🔑 SAVE THE DATE sits above the 10th percentile of the 206,113 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @DarkSideBooks have real engagement?
- Its engagement rate beats 13% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @DarkSideBooks post?
- Most posts go out around 18:00 UTC, and Friday is its busiest day, at roughly 1.67 posts per day across the measured window.