Dana Perino engagement report
@DanaPerino - 2.5M followers on X
Measured over 9 original posts from a 30-day window, last computed on October 25, 2026.
Engagement
A typical post picks up 2.0K interactions against 2.5M followers, an engagement rate of 0.08%. Measured over 9 original posts, its engagement rate beats 67% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 79K times each, and 2.51% of those impressions turn into an interaction. That is about 3.21% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.7 posts a day over the last 30 days, with activity on roughly 70% of days. Most posts go out around 10:00 UTC, and Wednesday is the busiest day of the week. Of the 9 posts sampled, 33% carry an image or video and 56% link out. The account's strongest tracked post pulled 66K interactions, about 33x its own typical post.
Measured over 9 original posts from a 30-day window, last computed on October 25, 2026.
Compared with accounts its own size
Dana Perino's engagement rate beats 67% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 73% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.08%, Dana Perino sits above the 25th percentile of the 204,583 accounts in this comparison. That places it in the below the median band, which runs 0.024% to 0.143%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.677% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 10:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 33% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 56% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | -3% | -3% to -2% | 54K |
- 33% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 56% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 169 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 11, 202633x their median
Marrying him is an absolute dream come true. An incredible man, a magical day, and love and memories I will carry with me forever. Fun fact: there were 5 engaged couples at our wedding! As my husband said at the rehearsal dinner, the state of the marital union is strong. Here’s to love! 💕
- Feb 23, 202315x their median
It is a really big night over here, folks. Really big. Three! Percy is the best. https://t.co/it9iQURrMG
- Jul 7, 202615x their median
I actually understand why Democrat leaders didn't take our stories seriously when the Times reported them in June but are taking them seriously now. It was by design. The line most shared from the piece was the claim that the Times “could not corroborate” my story despite talking to two of my friends. I gave them the contact information for five friends. They called the two who I clarified would not know about the abuse but would be able to affirm our relationship timeline, events, etc. They simply did not call the other three. I also gave them the names of all my former roommates who remembered him stalking our row house (which was about 5 houses down from his) and waiting for me to return. I gave them screenshots of messages between these roommates and I discussing it. I gave them the names of other men I dated who might have remembered him following us around the hill and showing up on my stoop after we walked home from dates to confront us. I gave them emails to my landlord urgently ending my lease and moving to an apartment across town and diary entries talking about it - all time marked. I told them that during pre-marital counseling I had spoken to my ex-fiance about the abuse because I had to explain to him why I reacted with such terror any time he lost his temper. They said oh NO we don't need to bother HIM (or my priest). Besides, I had written about it in my diary in detail, they reassured. As the weeks dragged on I stopped trying to give them evidence because the amount I had already given them seemed to overwhelm them and I thought it meant they clearly had more than enough to verify my every claim. My friends might not have known the details of the abuse, but they affirmed that yes, I had told them that he was abusive—long before he ran for Senate. Besides, they assured, my part in their reporting would be small. I thought my details would only serve to affirm Jenny and the other anonymous woman. Jenny and I - having never met or spoken - both shared with these reporters terrifyingly similar details of intimate partner violence, coercive control, and cycles of abuse/love bombing. The third unnamed woman in the story did as well. But tell me again how they “could not corroborate.”
- Jul 5, 202611x their median
REPORT: Belgium has “lawyered up” to fight back against FIFA’s decision to reinstate Balogun, according to a local reporter for the team.
- Sep 11, 20266.3x their median
Cannot believe it’s been 25 years. Never forget when President George W. Bush delivered one of the most chilling moments in sports history just one month removed from the tragic attacks on 9/11/01. 🇺🇸 https://t.co/Ha6xnH5ax3
- Aug 3, 20266.1x their median
I downloaded and reviewed NYC's grocery store RFP... as someone who has built biz's and bought a lot of food... wow. Forget for a moment whether or not the govt should own a grocery store. Let's review the doc instead. Here you go... /1
- Oct 7, 20265.9x their median
This is Percy. https://t.co/FfTyvgqfmN
- Jul 5, 20264.4x their median
On the historic USS Nimitz, on our 250th bday, I performed Superman for our amazing @USNavy, @FDNY heroes, and Gold Star Families with former hostage Alon Ohel. Alon is a miracle, alive because of the President, @SecRubio & others. America has a history of making miracles. 🇺🇸❤️ https://t.co/pV3puYxLlF
- Aug 26, 20263.2x their median
Happy National Dog Day, Percy! https://t.co/IicqGNfn03
- Oct 9, 20263.2x their median
I think we can do better when naming hurricanes. Hurricane Isaias (ees-ah-EE-ahs) - I’m fully expecting to pronounce this incorrectly all day.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 2.0K interactions against 2.5M followers, an engagement rate of 0.08%. Measured over 9 original posts, its engagement rate beats 67% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 79K times each, and 2.51% of those impressions turn into an interaction. That is about 3.21% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.7 posts a day over the last 30 days, with activity on roughly 70% of days. Most posts go out around 10:00 UTC, and Wednesday is the busiest day of the week. Of the 9 posts sampled, 33% carry an image or video and 56% link out. The account's strongest tracked post pulled 66K interactions, about 33x its own typical post.
- What is Dana Perino's engagement rate on X?
- Dana Perino (@DanaPerino) has an engagement rate of 0.08%, based on the median interactions across 9 original posts from the last 30 days against 2,463,632 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.08%, Dana Perino sits above the 25th percentile of the 204,583 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @DanaPerino have real engagement?
- Its engagement rate beats 67% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @DanaPerino post?
- Most posts go out around 10:00 UTC, and Wednesday is its busiest day, at roughly 1.7 posts per day across the measured window.