Dana Bash engagement report
@DanaBashCNN - 963K followers on X
Measured over 2 original posts from a 30-day window, last computed on October 25, 2026.
Engagement
Early reading. We have captured 2 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 7 interactions against 963K followers, an engagement rate of 0.001%. Posts are seen about 13K times each, and 0.053% of those impressions turn into an interaction. That is about 1.36% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.4 post a day over the last 30 days, though only 37% of days saw any activity at all. Most posts go out around 12:00 UTC, and Monday is the busiest day of the week. Of the 2 posts sampled, 50% carry an image or video and 50% link out. The account's strongest tracked post pulled 24K interactions, about 3463x its own typical post. Only 2 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 2 original posts from a 30-day window, last computed on October 25, 2026. Recurring tag: #cnnsotu.
Where this sits in the catalog
At 0.001%, Dana Bash sits below the 10th percentile of the 205,048 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 12:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 50% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 50% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | no effect | -2% to -1% | 42K |
- 50% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 50% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 202 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 28, 20263463x their median
I’m not going to repost the filth the president wrote about Maggie Haberman, but suffice it to say she’s a great person, beautiful inside and out, an incredible mom and wife and colleague, and an amazing journalist. The president’s comments are disgusting and beneath the office.
- Jul 26, 20261.6x their median
HOMAN: I wouldn't say that mistakes were made. We'll see. BASH: Well, we've seen with our own eyes that mistakes were made. Deadly mistakes were made. At least 5 of them. https://t.co/YzE6iqESPP
- Jul 26, 2026
BASH: Do you know specifically what happened to the officers involved in the Texas and Maine shootings? Are they on administrative leave? HOMAN: I don't know specifically. The policy would be to put them on administrative leave BASH: But as border czar, you don't know for sure if they have been? HOMAN: No
- Jul 22, 2026
A CNN investigation — 18 Days In Minnesota: The false claims, chaos and coverups behind the Trump administration’s killing of two American citizens https://t.co/H4ZiW7n65J
- Jul 26, 2026
Facing death from stage four pancreatic cancer, former Senator Ben Sasse shares with CNN’s Jake Tapper what he believes American politics needs for the Republic to survive. Watch the rest of his emotional interview on CNN’s The Whole Story with Anderson Cooper: Ben Sasse is Going Home: Lessons on Life and Death, Sunday, July 26 at 8pm ET, and available on CNN All Access on Monday, July 27.
- Jul 23, 2026
New: While Trump attacks Canada on the ground, in the air, U.S. and Canadian pilots still fly side-by-side protecting the northern front as partners in @NORADCommand. Cmdrs tell me that partnership remains indispensable. https://t.co/4V7phwkf3z
- Jul 26, 2026
BASH: The CDC's website on vaccines has been a sticking point for you. When you pledged to support Dr. Schwartz, you said publicly it's a sign of good faith that the CDC agreed to modify their website. But at the very top of the CDC's vaccine page, it still says 'the claim vaccines do not cause autism is not an evidence-based claim.' Is that a good faith attempt to stop spreading misinformation? CASSIDY: That is not
- Aug 3, 2026100x their median
Sad to hear the news of former Rep Kay Granger’s passing. She was a trailblazer. Here is a story I did with her and another icon, Nita Lowey, for my Badass Women of Washington series. https://t.co/tg09ccOyRN
- Jul 31, 202654x their median
Francesca Hong, the democratic socialist likely to be the Democratic nominee for Wisconsin governor, publicly called for defunding and abolishing the police in 2020 and 2021. She tells @DanaBashCNN "people can evolve," but has she? Dana pushed her for a straight answer. https://t.co/a2bxRzUBlc
- Jul 31, 202624x their median
SUNDAY: @BradOnMessage, @ashleyrallison, @KBeds and @DavidJUrban join @DanaBashCNN on #CNNSOTU Tune in at 9 A.M. ET and noon on 📺 @CNN, 🌎🌍🌏 @cnni, 🎧📻 @Audacy, @tunein, @SIRIUSXM Ch. 116 & 🖥️💻📲 https://t.co/JIf0IyQ7k4 https://t.co/jljQeVNkd7
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 7 interactions against 963K followers, an engagement rate of 0.001%. Posts are seen about 13K times each, and 0.053% of those impressions turn into an interaction. That is about 1.36% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.4 post a day over the last 30 days, though only 37% of days saw any activity at all. Most posts go out around 12:00 UTC, and Monday is the busiest day of the week. Of the 2 posts sampled, 50% carry an image or video and 50% link out. The account's strongest tracked post pulled 24K interactions, about 3463x its own typical post. Only 2 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is Dana Bash's engagement rate on X?
- Dana Bash (@DanaBashCNN) has an engagement rate of 0.001%, based on the median interactions across 2 original posts from the last 30 days against 963,089 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.001%, Dana Bash sits below the 10th percentile of the 205,048 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @DanaBashCNN have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @DanaBashCNN post?
- Most posts go out around 12:00 UTC, and Monday is its busiest day, at roughly 1.37 posts per day across the measured window.