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Dana Bash engagement report

@DanaBashCNN - 963K followers on X

Measured over 2 original posts from a 30-day window, last computed on October 25, 2026.

Engagement

Per follower
0.001%
of 963K followers
Per impression
0.053%
13K views on a typical post
Reach
1.36%
of its followers see a post
Typical post
7
interactions (median)
Saved
0.031%
4 bookmarks on a typical post
Posting rate
1.37/day
active 37% of days
Peak time
12:00 UTC
Monday

Early reading. We have captured 2 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 7 interactions against 963K followers, an engagement rate of 0.001%. Posts are seen about 13K times each, and 0.053% of those impressions turn into an interaction. That is about 1.36% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.4 post a day over the last 30 days, though only 37% of days saw any activity at all. Most posts go out around 12:00 UTC, and Monday is the busiest day of the week. Of the 2 posts sampled, 50% carry an image or video and 50% link out. The account's strongest tracked post pulled 24K interactions, about 3463x its own typical post. Only 2 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 2 original posts from a 30-day window, last computed on October 25, 2026. Recurring tag: #cnnsotu.

Where this sits in the catalog

At 0.001%, Dana Bash sits below the 10th percentile of the 205,048 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.

p100.004%
p250.024%
p50 (median)0.143%
p750.678%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 205,048 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,894 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.678%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 12:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 12:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 12:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video50% of posts+111%+108% to +115%34K
Outbound link50% of posts-41%-42% to -40%32K
Typical length-no effect-2% to -1%42K
  • 50% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 50% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 202 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Aug 28, 20263463x their median

    I’m not going to repost the filth the president wrote about Maggie Haberman, but suffice it to say she’s a great person, beautiful inside and out, an incredible mom and wife and colleague, and an amazing journalist. The president’s comments are disgusting and beneath the office.

    16K1.9K5.8K3851.4M viewsView on X
  • Jul 26, 20261.6x their median

    HOMAN: I wouldn't say that mistakes were made. We'll see. BASH: Well, we've seen with our own eyes that mistakes were made. Deadly mistakes were made. At least 5 of them. https://t.co/YzE6iqESPP

    16K3.4K23063375K viewsView on X
  • Jul 26, 2026

    BASH: Do you know specifically what happened to the officers involved in the Texas and Maine shootings? Are they on administrative leave? HOMAN: I don't know specifically. The policy would be to put them on administrative leave BASH: But as border czar, you don't know for sure if they have been? HOMAN: No

    4.1K1.1K21780223K viewsView on X
  • Jul 22, 2026

    A CNN investigation — 18 Days In Minnesota: The false claims, chaos and coverups behind the Trump administration’s killing of two American citizens https://t.co/H4ZiW7n65J

    1.2K50149847489K viewsView on X
  • Jul 26, 2026

    Facing death from stage four pancreatic cancer, former Senator Ben Sasse shares with CNN’s Jake Tapper what he believes American politics needs for the Republic to survive. Watch the rest of his emotional interview on CNN’s The Whole Story with Anderson Cooper: Ben Sasse is Going Home: Lessons on Life and Death, Sunday, July 26 at 8pm ET, and available on CNN All Access on Monday, July 27.

    1.6K272202251.0M viewsView on X
  • Jul 23, 2026

    New: While Trump attacks Canada on the ground, in the air, U.S. and Canadian pilots still fly side-by-side protecting the northern front as partners in @NORADCommand. Cmdrs tell me that partnership remains indispensable. https://t.co/4V7phwkf3z

    1.5K3236511134K viewsView on X
  • Jul 26, 2026

    BASH: The CDC's website on vaccines has been a sticking point for you. When you pledged to support Dr. Schwartz, you said publicly it's a sign of good faith that the CDC agreed to modify their website. But at the very top of the CDC's vaccine page, it still says 'the claim vaccines do not cause autism is not an evidence-based claim.' Is that a good faith attempt to stop spreading misinformation? CASSIDY: That is not

    1.2K2184012112K viewsView on X
  • Aug 3, 2026100x their median

    Sad to hear the news of former Rep Kay Granger’s passing. She was a trailblazer. Here is a story I did with her and another icon, Nita Lowey, for my Badass Women of Washington series. https://t.co/tg09ccOyRN

    627630437K viewsView on X
  • Jul 31, 202654x their median

    Francesca Hong, the democratic socialist likely to be the Democratic nominee for Wisconsin governor, publicly called for defunding and abolishing the police in 2020 and 2021. She tells @DanaBashCNN "people can evolve," but has she? Dana pushed her for a straight answer. https://t.co/a2bxRzUBlc

    141311842160K viewsView on X
  • Jul 31, 202624x their median

    SUNDAY: @BradOnMessage, @ashleyrallison,  @KBeds and @DavidJUrban join @DanaBashCNN on #CNNSOTU Tune in at 9 A.M. ET and noon on 📺 @CNN, 🌎🌍🌏 @cnni, 🎧📻 @Audacy, @tunein, @SIRIUSXM Ch. 116 & 🖥️💻📲 https://t.co/JIf0IyQ7k4 https://t.co/jljQeVNkd7

    174148213K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#cnnsotu

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 7 interactions against 963K followers, an engagement rate of 0.001%. Posts are seen about 13K times each, and 0.053% of those impressions turn into an interaction. That is about 1.36% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.4 post a day over the last 30 days, though only 37% of days saw any activity at all. Most posts go out around 12:00 UTC, and Monday is the busiest day of the week. Of the 2 posts sampled, 50% carry an image or video and 50% link out. The account's strongest tracked post pulled 24K interactions, about 3463x its own typical post. Only 2 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Dana Bash's engagement rate on X?
Dana Bash (@DanaBashCNN) has an engagement rate of 0.001%, based on the median interactions across 2 original posts from the last 30 days against 963,089 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.001%, Dana Bash sits below the 10th percentile of the 205,048 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @DanaBashCNN have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @DanaBashCNN post?
Most posts go out around 12:00 UTC, and Monday is its busiest day, at roughly 1.37 posts per day across the measured window.

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