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Damian Lillard engagement report

@Dame_Lillard - 3.5M followers on X

Measured over 36 original posts from a 30-day window, last computed on August 31, 2026.

Engagement

Bottom quarter for its size
Per follower
0.001%
of 3.5M followers
Per impression
0.246%
20K views on a typical post
Reach
0.57%
of its followers see a post
Typical post
50
interactions (median)
Saved
0.005%
1 bookmarks on a typical post
Posting rate
2.9/day
active 47% of days
Peak time
21:00 UTC
Sunday

A typical post picks up 50 interactions against 3.5M followers, an engagement rate of 0.001%. Measured over 36 original posts, its engagement rate beats 21% of 3,862 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 20K times each, and 0.246% of those impressions turn into an interaction. That is about 0.574% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.9 posts a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 21:00 UTC, and Sunday is the busiest day of the week. Of the 36 posts sampled, 97% carry an image or video. The account's strongest tracked post pulled 7.5K interactions, about 149x its own typical post. Recurring topics include #theformula, #dametime, #formulazero.

Measured over 36 original posts from a 30-day window, last computed on August 31, 2026. Recurring tags: #theformula, #dametime, #formulazero.

Compared with accounts its own size

Damian Lillard's engagement rate beats 21% of the tracked X accounts closest to it in follower count (3,862 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 23% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.001%, Damian Lillard sits below the 10th percentile of the 37,350 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.081%
p750.437%
p902.10%
p99159.9%
Engagement rate as a share of followers, across the 37,350 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,576 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.081%
75th percentile0.437%
90th percentile2.10%
99th percentile159.9%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 21:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 21:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 21:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%52K
01:00 UTC-2%53K
02:00 UTC-3%51K
03:00 UTC-4%55K
04:00 UTC-6%44K
05:00 UTC-4%43K
06:00 UTC-4%49K
07:00 UTC-5%53K
08:00 UTC-4%62K
09:00 UTC-3%71K
10:00 UTC-2%74K
11:00 UTC-3%80K
12:00 UTC-2%88K
13:00 UTC-2%97K
14:00 UTC-4%100K
15:00 UTC-2%103K
16:00 UTC-3%100K
17:00 UTC-3%93K
18:00 UTC-2%87K
19:00 UTC-2%82K
20:00 UTC-1%76K
21:00 UTC-1%67K
22:00 UTC-1%58K
23:00 UTC-1%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Sunday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Sunday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%235K
Monday0%296K
Tuesday-3%292K
Wednesday-1%254K
Thursday-2%248K
Friday-3%256K
Saturday+3%230K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 13, 2026149x their median

    it's almost that time ⌚️ (and yes this was one take..) @DriveToyota https://t.co/WnLILht7cJ

    6.6K622591992.9M viewsView on X
  • Aug 23, 202643x their median

    Rollies gone be sick when he watch this fight.. fight was that close on the cards and he did nothing the last 5-6 rounds smh

    1.9K1355012162K viewsView on X
  • Aug 14, 202621x their median

    My new project Houston, We Have A Problem is out now on all platforms. Tap in!! https://t.co/e72Y6HFxT9

    9051302510217K viewsView on X
  • Jul 23, 20269.5x their median

    And Still out now on all platforms. 🥊 Produced by @NonstopDaHitman https://t.co/JWw5pn6PtQ

    40344253123K viewsView on X
  • Aug 14, 20265.3x their median

    YN’s Prayer ft @SyAriNotSorry https://t.co/PXw8m7OQGk

    2292780112K viewsView on X
  • Aug 11, 20262.4x their median

    The 5th year of my Formula Zero Elite Camp starts this week! 🧪🏀

    1041131122K viewsView on X
  • Aug 15, 20262.2x their median

    🫡 @common

    10262130K viewsView on X
  • Aug 6, 20262.2x their median

    Introducing our 2026 Formula Zero Elite Camp High School Players. Eager to get to work on and off the floor next week in Salt Lake City, UT. #TheFormula🧪 https://t.co/X1i3XiGC2Y

    593621341K viewsView on X
  • Aug 14, 20261.8x their median

    Focused on development. #TheFormula 🧪 https://t.co/UxiPwZmHTx

    75140124K viewsView on X
  • Aug 17, 20261.7x their median

    Character | Hard Work | Accountability Grateful for the opportunity to work Formula Zero Elite Camp 2026 with an amazing group of coaches and leaders! Thank you @Dame_Lillard @frmlazro for an awesome experience and for the way you impact the game! #TheFormula 🧪 https://t.co/WPpidHGAvN

    8070018K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#theformula#dametime#formulazero#s

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 50 interactions against 3.5M followers, an engagement rate of 0.001%. Measured over 36 original posts, its engagement rate beats 21% of 3,862 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 20K times each, and 0.246% of those impressions turn into an interaction. That is about 0.574% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.9 posts a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 21:00 UTC, and Sunday is the busiest day of the week. Of the 36 posts sampled, 97% carry an image or video. The account's strongest tracked post pulled 7.5K interactions, about 149x its own typical post. Recurring topics include #theformula, #dametime, #formulazero.

What is Damian Lillard's engagement rate on X?
Damian Lillard (@Dame_Lillard) has an engagement rate of 0.001%, based on the median interactions across 36 original posts from the last 30 days against 3,504,000 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.001%, Damian Lillard sits below the 10th percentile of the 37,350 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @Dame_Lillard have real engagement?
Its engagement rate beats 21% of the tracked X accounts closest to it in follower count (3,862 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @Dame_Lillard post?
Most posts go out around 21:00 UTC, and Sunday is its busiest day, at roughly 2.9 posts per day across the measured window.

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