Dallas Police Dept engagement report
@DallasPD - 358K followers on X
Measured over 39 original posts from a 30-day window, last computed on October 5, 2026.
Engagement
A typical post picks up 20 interactions against 358K followers, an engagement rate of 0.006%. Measured over 39 original posts, its engagement rate beats 26% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 8.3K times each, and 0.242% of those impressions turn into an interaction. That is about 2.31% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.6 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 13:00 UTC, and Wednesday is the busiest day of the week. Of the 39 posts sampled, 97% carry an image or video. The account's strongest tracked post pulled 1.5K interactions, about 73x its own typical post.
Measured over 39 original posts from a 30-day window, last computed on October 5, 2026.
Compared with accounts its own size
Dallas Police Dept's engagement rate beats 26% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 18% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.006%, Dallas Police Dept sits above the 10th percentile of the 205,374 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 13:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 97% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 3% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 97% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 3% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 609 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 29, 202673x their median
Police Officer Darron Lee Burks, #12543 - End of Watch: August 29, 2024 Police Officer Darron Burks was shot and killed in his squad car at the 900 block of East Ledbetter Drive. Officers responded to an officer in-distress call. When they arrived at the 900 block of East Ledbetter Drive, they approached a man standing near the squad car. The subject opened fire, shooting one officer three times and another officer in the face. Responding officers found Officer Burks in his patrol vehicle suffering from a gunshot wound. The suspect fled and a pursuit ensued. When the suspect stopped at the 100 block of Stemmons Freeway in Lewisville, he exited his vehicle with a long gun and was shot and killed. The three officers were transported to area hospitals, one in stable condition, and another in critical condition. Officer Burks succumbed to his wounds. Officer Burks had served with the Dallas Police Department for eight months. He was survived by his mother.
- Sep 1, 202634x their median
Today, September 1, the Dallas Police Department received official notification regarding the impact of the State of Texas’ directive on grant funding used to support Flock Safety cameras. As a result, 321 Flock cameras currently supported through affected state grant funding will no longer be eligible for that funding. To ensure compliance with the Governor’s directive, the Department will cancel those cameras effective September 15, 2026. Following this change, DPD will continue to have more than 300 Flock cameras operating throughout Dallas. These cameras remain an important investigative tool and are used daily by detectives and officers to develop leads, identify vehicles associated with criminal activity, and assist in solving crimes. The Dallas Police Department will continue evaluating available resources and technology to ensure our officers and detectives have effective tools to support investigations and enhance public safety.
- Sep 11, 202627x their median
This morning, Senior Corporal Ray Cunningham, #5615, passed away while off duty. Senior Corporal Cunningham honorably served the Dallas Police Department since 1987 and was a valued member of the South-Central Patrol Division. Throughout his career, he was not only known for his dedication, professionalism, and commitment to the community, but also as a respected and beloved trainer to many officers. His willingness to share his knowledge, experience, and guidance left a lasting impact on those he trained and worked alongside. Senior Corporal Cunningham was deeply respected and loved by many throughout the department. His presence, mentorship, and genuine care for his fellow coworkers made him a valued member of the Dallas Police Department family, and his loss will be felt throughout the department and the community he proudly served. His dedication, professionalism, and commitment to the community will be deeply missed by all who had the privilege of working alongside him. We ask that you keep Senior Corporal Cunningham’s family, friends, and colleagues in your thoughts during this difficult time. Additional details will be shared as they become available.
- Aug 25, 202614x their median
The Dallas Police Department is seeking the public's assistance in locating Mateo Villagran Aguirre. Mateo Villagran Aguirre is described as an 84-year-old, bald, white male with brown eyes. He is 5'10" tall and weighs approximately 220 lbs. Mr. Mateo Villagran Aguirre was last seen on August 24, 2026, at approximately 2:30 p.m., in the 700 block of Cliffview Dr., Dallas, TX. He was last seen wearing a brown, plaid button-down shirt, brown pants, a brown cowboy hat, and white tennis shoes. Persons with information are asked to call the Police Department at 911 or (214) 671-4268. Please reference case number 124680-2026.
- Aug 28, 20268.8x their median
We’re here to serve all of Dallas, and that includes our freeways and toll roads. Starting today, you’ll see DPD officers responding to crashes and doing traffic enforcement on freeways in Dallas and on the toll roads beginning September 1. Remember to slow down or move over when first responders are working - it’s the law. 🎥: Senior Corporal M. Cross, #11384
- Aug 5, 20267.5x their median
***Critical Missing Juveniles*** The Dallas Police Department is seeking the public’s assistance in locating two critical missing juveniles. A’mree Hines is described as a 5-year-old Black female with brown eyes, and purple and pink hair styled in a ponytail. She is 3′ tall and weighs approximately 50 lbs. A’mree was last seen on August 5, 2026, at approximately 5:00 a.m., in the 1400 block of Belleview, Dallas, TX. She was last seen wearing a white shirt with yellow circles, light blue jeans, sandals, and carrying a small pink glittery backpack. Briasia Landrum is described as a 13-year-old Black female with brown eyes and a short blonde haircut. She is 5′ tall and weighs approximately 100 lbs. Briasia was last seen on August 5, 2026, at approximately 5:00 a.m., in the 1400 block of Belleview, Dallas, TX. She was last seen wearing a dark blue short shirt, blue and pink Playboy pajama shorts, and carrying a small pink glittery backpack. A’mree and Briasia were last seen together and may be in need of assistance. Persons with information are asked to call the Police Department at 911 or (214) 671-4268. Please reference case number 114099-2026.
- Sep 5, 20266.3x their median
Police Officer William Edward Stafford, #564 - September 5, 1948 Officer William Stafford was killed after being struck by a vehicle during a traffic stop in the 6000 block of Harry Hines Boulevard. He was conducting a traffic stop when another vehicle swerved off of the roadway, striking both men. Officer Stafford had served with the Dallas Police Department for three years. He was survived by his wife and two children.
- Sep 6, 20265.2x their median
***Critical Missing*** The Dallas Police Department is seeking the public’s assistance in locating Daytrese Owens. Daytrese Owens is described as a 27-year-old Black female with brown eyes, and black and blonde twist braids. She is 5’00” tall and weighs approximately 100 lbs. Daytrese was last seen on September 6, 2026, at approximately 11:00 a.m., in the 3000 block of Lenway St., Dallas, TX. She was last seen wearing a pink robe with hearts on it and may have been barefoot. Daytrese may be in need of assistance. Persons with information are asked to call the Police Department at 911 or (214) 671-4268. Please reference case number 131595-2026.
- Sep 6, 20264.6x their median
***Critical Missing*** Joyce Snow is described as a 78-year-old Black female with brown hair and black eyes. She is 5’4″ tall and weighs approximately 120 lbs. Joyce was last seen on September 6, 2026, at approximately 2:00 p.m., in the 4300 block of Gaston Ave., Dallas, TX. She was last seen wearing a blue hat, gray sweater, gray sweat pants with Betty Boop on them, and green shoes. Joyce left the area on foot headed in an unknown direction, but may be near a DART bus station. Joyce may be lost and in need of assistance. Persons with information are asked to call the Police Department at 911 or (214) 671-4268. Please reference case number 131611-2026.
- Aug 27, 20264.0x their median
The Dallas Police Department is seeking the public's assistance in locating Barbara Thomas. Barbara Thomas is described as an 68-year-old, black female with black hair and brown eyes. She is 5'5" tall and weighs approximately 105 lbs. Ms. Barbara Thomas was last seen on August 27, 2026, at approximately 4:00 a.m., in the 9000 block of Lyndon B. Johnson freeway., Dallas, TX. She was last seen wearing a white short-sleeve top, blue jeans and blue shoes. Persons with information are asked to call the Police Department at 911 or (214) 671-4268. Please reference case number 126057-2026.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 20 interactions against 358K followers, an engagement rate of 0.006%. Measured over 39 original posts, its engagement rate beats 26% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 8.3K times each, and 0.242% of those impressions turn into an interaction. That is about 2.31% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.6 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 13:00 UTC, and Wednesday is the busiest day of the week. Of the 39 posts sampled, 97% carry an image or video. The account's strongest tracked post pulled 1.5K interactions, about 73x its own typical post.
- What is Dallas Police Dept's engagement rate on X?
- Dallas Police Dept (@DallasPD) has an engagement rate of 0.006%, based on the median interactions across 39 original posts from the last 30 days against 357,617 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.006%, Dallas Police Dept sits above the 10th percentile of the 205,374 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @DallasPD have real engagement?
- Its engagement rate beats 26% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @DallasPD post?
- Most posts go out around 13:00 UTC, and Wednesday is its busiest day, at roughly 1.6 posts per day across the measured window.