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Daily Express engagement report

@Daily_Express - 1.0M followers on X

Measured over 164 original posts from a 30-day window, last computed on August 31, 2026.

Engagement

Bottom 10% for its size
Per follower
0%
of 1.0M followers
Per impression
0.106%
941 views on a typical post
Reach
0.09%
of its followers see a post
Typical post
1
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
10.73/day
active 13% of days
Peak time
16:00 UTC
Monday

A typical post picks up 1 interaction against 1.0M followers, an engagement rate of 0%. Measured over 164 original posts, its engagement rate beats 1% of 3,829 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 941 times each, and 0.106% of those impressions turn into an interaction. That is about 0.094% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 10.7 posts a day over the last 30 days, though only 13% of days saw any activity at all. Most posts go out around 16:00 UTC, and Monday is the busiest day of the week. Of the 164 posts sampled, 99% carry an image or video, 96% are part of a thread and 54% link out. The account's strongest tracked post pulled 273 interactions, about 273x its own typical post. Recurring topics include #dailyexpress, #news, #royals.

Measured over 164 original posts from a 30-day window, last computed on August 31, 2026. Recurring tags: #dailyexpress, #news, #royals.

Compared with accounts its own size

Daily Express's engagement rate beats 1% of the tracked X accounts closest to it in follower count (3,829 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 8% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At under 0.001%, Daily Express sits below the 10th percentile of the 37,037 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.08%
p750.435%
p902.10%
p99158.8%
Engagement rate as a share of followers, across the 37,037 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 105,893 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.435%
90th percentile2.10%
99th percentile158.8%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 16:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 16:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 16:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%51K
03:00 UTC-4%54K
04:00 UTC-6%44K
05:00 UTC-4%42K
06:00 UTC-4%49K
07:00 UTC-5%53K
08:00 UTC-4%61K
09:00 UTC-3%70K
10:00 UTC-2%73K
11:00 UTC-3%79K
12:00 UTC-2%87K
13:00 UTC-2%96K
14:00 UTC-4%99K
15:00 UTC-2%102K
16:00 UTC-3%99K
17:00 UTC-2%92K
18:00 UTC-1%85K
19:00 UTC-2%80K
20:00 UTC-1%75K
21:00 UTC-1%67K
22:00 UTC-2%58K
23:00 UTC-1%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%233K
Monday0%292K
Tuesday-3%284K
Wednesday-1%253K
Thursday-2%246K
Friday-3%255K
Saturday+3%229K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Mar 19, 2026273x their median

    ⭐️Sign up to our all-new Express Premium offering https://t.co/lyiubBmF9a #DailyExpress https://t.co/AFVuNEo9FK

    4519137053K viewsView on X
  • Aug 31, 202611x their median

    Someone’s got some serious grovelling to do #DailyExpress https://t.co/hhZuhIsZ7E

    61401.4K viewsView on X
  • Aug 25, 202611x their median

    (Warning: Distressing content) Fans will be heartbroken by this #DailyExpress https://t.co/w8fyeN2wq6

    72201.3K viewsView on X
  • Aug 29, 20269.0x their median

    The UK is on high alert for a possible Russian attack. #DailyExpress https://t.co/JHT2ME3hRw https://t.co/Bfm2tPF8uA

    21601.9K viewsView on X
  • Aug 31, 20268.0x their median

    EXCLUSIVE: Prince Harry and Meghan Markle were previously interviewed by Oprah Winfrey. #DailyExpress https://t.co/aaQvx6NjPK

    51202.2K viewsView on X
  • Aug 29, 20267.0x their median

    Russia could launch an attack on Britain in the near future, it has been warned. #DailyExpress https://t.co/zSvPAW6NEL https://t.co/QVrKBLh969

    31211.6K viewsView on X
  • Aug 25, 20267.0x their median

    Wow #DailyExpress https://t.co/FUqRpeyFdh

    20321.4K viewsView on X
  • Aug 27, 20266.0x their median

    HM Revenue and Customs named Jamie Carragher in a bankruptcy petition which was filed at the High Court on Wednesday. #DailyExpress https://t.co/Y6p113dn27 https://t.co/t0FCf2qiMo

    20314.7K viewsView on X
  • Aug 27, 20266.0x their median

    Russia has sent a chilling threat. #DailyExpress https://t.co/BDcLtqYozm https://t.co/UQqtQJrjuc

    41101.8K viewsView on X
  • Aug 31, 20265.0x their median

    Prince Harry and Meghan Markle's UK return has left King Charles facing a difficult dilemma over his son's ongoing battle for taxpayer-funded security #DailyExpress https://t.co/s95HH9Bo33 https://t.co/HADTrCkF1O

    00501.2K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#dailyexpress#news#royals#channelcrossing#princeharry

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 1 interaction against 1.0M followers, an engagement rate of 0%. Measured over 164 original posts, its engagement rate beats 1% of 3,829 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 941 times each, and 0.106% of those impressions turn into an interaction. That is about 0.094% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 10.7 posts a day over the last 30 days, though only 13% of days saw any activity at all. Most posts go out around 16:00 UTC, and Monday is the busiest day of the week. Of the 164 posts sampled, 99% carry an image or video, 96% are part of a thread and 54% link out. The account's strongest tracked post pulled 273 interactions, about 273x its own typical post. Recurring topics include #dailyexpress, #news, #royals.

What is Daily Express's engagement rate on X?
Daily Express (@Daily_Express) has an engagement rate of 0%, based on the median interactions across 164 original posts from the last 30 days against 1,004,122 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At under 0.001%, Daily Express sits below the 10th percentile of the 37,037 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @Daily_Express have real engagement?
Its engagement rate beats 1% of the tracked X accounts closest to it in follower count (3,829 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @Daily_Express post?
Most posts go out around 16:00 UTC, and Monday is its busiest day, at roughly 10.73 posts per day across the measured window.

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