Daily Express engagement report
@Daily_Express - 1.0M followers on X
Measured over 935 original posts from a 30-day window, last computed on October 26, 2026.
Engagement
A typical post picks up 3 interactions against 1.0M followers, an engagement rate of 0%. Posts are seen about 1.2K times each, and 0.241% of those impressions turn into an interaction. That is about 0.124% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 57.8 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 00:00 UTC, and Sunday is the busiest day of the week. Of the 935 posts sampled, 98% carry an image or video, 80% are part of a thread and 23% link out. The account's strongest tracked post pulled 1.7K interactions, about 577x its own typical post. Recurring topics include #news, #newsforyou, #politics.
Measured over 935 original posts from a 30-day window, last computed on October 26, 2026. Recurring tags: #news, #newsforyou, #politics.
Where this sits in the catalog
At under 0.001%, Daily Express sits below the 10th percentile of the 205,475 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 00:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 98% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 23% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | -3% | -3% to -2% | 54K |
- 98% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 23% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 166 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Oct 13, 2026577x their median
Final moments of the man who was mauled to death by a tiger after entering enclosure captured by horrified onlookers 😱 #news #zoo #shocking #viral #uknews https://t.co/inevEiK8h3
- Oct 6, 2026542x their median
"He's just had it with his brother and wants nothing to do with him" 💥 💔 😱 https://t.co/BEmSdzEVBR https://t.co/ZYfo83vrUn
- Oct 9, 2026513x their median
BBC Countryfile farmer Frank Carr has sadly died at just 35. 💔 Frank was a fourth-generation farmer at Lee Gate Farm in Malhamdale, North Yorkshire, and had hundreds of breeding cattle and more than 1,000 sheep. 🚜👨 He appeared on Countryfile alongside host Adam Henson to show viewers the realities of lambing season, with newborn lambs joining him on the show. 🐑📺 Frank’s death was announced by Farmers Guardian on social media, with a statement that read: “Farming more than 2,000 acres of owned and rented land in the Yorkshire Dales National Park, Frank worked alongside his family running a substantial beef and sheep enterprise, with around 250 breeding cows and 1,300 breeding ewes, as well as store and finished cattle. “Looking out across the vast landscape, he spoke with pride about the heritage of the farm and his determination to carry it forward. “That commitment to the next generation was something Frank embodied.” Farmers Guardian editor Katie Jones said: “For those who met Frank through his farming, his work with the industry or his appearances in the farming media, he will be remembered not only as a talented young farmer but as someone who represented the very best of the next generation - committed to his family, his livestock, his land and the future of British farming. “He was a true friend of FG. His loss, at just 35, is immeasurably sad."😢 As well as appearing on Countryfile, Frank filmed a segment for the publication as part of its Next Generation Hill Farmers series, and was a campaign ambassador for #Farm24. #NewsForYou
- Oct 25, 2026247x their median
This is getting bad. https://t.co/dTB9tHGp6u
- Sep 24, 2026207x their median
"Just stopping as though someone has pulled the plug is odd" 👀 🫣 😬 https://t.co/JTRz5stbO4 https://t.co/ySj4l9ZaV0
- Sep 13, 2026172x their median
The Sussexes were brutally roasted on Saturday Night Live UK this weekend. https://t.co/1iZ6twq2lT
- Sep 27, 2026149x their median
Awkward for Harry, that https://t.co/5vugT7yJky
- Oct 9, 2026142x their median
OPINION: Something shifted the moment Meghan and Harry slipped back into England. Many everyday things prompt us to ask, 'How are they useful?' Like that tiny front pocket on your pair of jeans, now Prince Harry and Meghan Markle are in danger of slipping into that 'pointless' category too. The Duke and Duchess of Sussex returned to the UK last month, not exactly with a fanfare, but certainly with a PR machine orchestrating their carefully managed Megxit U-turn. It caught everyone on the hop, including His Majesty King Charles, who reportedly wasn't even aware they were heading back, let alone for good and enrolling Prince Archie and Princess Lilibet into schools. The Cotswolds has been their new home and not surprisingly, they have left California for the UK celebrity-haunt equivalent in the south west of England. But just like that mini-pocket in your jeans - which I believe was originally designed for cowboys' or gold miners' watches - the Sussexes are in danger of us asking: "What's the point of them coming back?" King Charles made it clear within days of the family landing in a private jet at Birmingham Airport that they are still not working royals, so they must not be treated as such. In fact, Buckingham Palace gave its wrist a little slap by stressing to all UK officials and the public that they weren't even minor royals and that "their position is akin to private citizens." Meghan and Harry hit back by saying they prefer to see themselves as "public figures". But so far, we simply have not seen the couple at all. So why are they back 📷 Harry put his head above the parapet once when he appeared the other week at an Invictus Games 2027 build-up event in London, but that's pretty much it. Instead, we have heard lots of reports of them rocking up at Cotswolds' pubs or shops and allegedly annoying locals with their intrusive security antics, such as being brought in via back doors like VIPs. Local Cotswolds WhatsApp groups are said to be buzzing with anger at their privileged treatment. But if we only see them once in a blue moon at a very rare UK charity event - even that hasn't happened yet - and they spend their time filling their private coffers, then their return will descend into a sham. Megxit was an attempt to seek financial freedom and earn more than taxpayers would pay them as working royals. Their return is simply the same thing: a way to exploit UK business opportunities after the US ones all dried up. The Sussexes are in danger of spending their lives as insignificant minor celebs who the Royal Family do not trust, who turn up to an occasional red carpet event - but whose sole focus is on the endless acquisition of wealth.
- Oct 21, 2026140x their median
William won without saying a word https://t.co/2XdWXMXqDe
- Oct 22, 2026138x their median
Piers Morgan has backed King Charles and Prince William over their stance regarding Prince Harry's recent public calls for a royal reconciliation. Appearing on Fox & Friends, the TV presenter insisted the Monarch and the Prince of Wales are "not having any of this" following Harry's recent GQ interview, where the Duke expressed a desire to leave past conflicts behind and reunite with his family. Morgan dismissed Harry and Meghan Markle's olive branch as a publicity stunt, accusing the Sussexes of using their royal connections for commercial gain after moving their family back to the UK from California. Lashing out at the Duke's comments on "forgiveness," Morgan argued that any true reconciliation would require a complete apology to the Royal Family first. "What for the greater good? Is this a JOKE? These two, all the work that they want to do in a good way, is to line their own pockets. They've made themselves very wealthy by trashing their family. If we want to really see reconciliation, let's see Prince Harry and his wife Meghan Markle on bended knee grovelling for an apology."
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 3 interactions against 1.0M followers, an engagement rate of 0%. Posts are seen about 1.2K times each, and 0.241% of those impressions turn into an interaction. That is about 0.124% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 57.8 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 00:00 UTC, and Sunday is the busiest day of the week. Of the 935 posts sampled, 98% carry an image or video, 80% are part of a thread and 23% link out. The account's strongest tracked post pulled 1.7K interactions, about 577x its own typical post. Recurring topics include #news, #newsforyou, #politics.
- What is Daily Express's engagement rate on X?
- Daily Express (@Daily_Express) has an engagement rate of 0%, based on the median interactions across 935 original posts from the last 30 days against 1,006,327 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At under 0.001%, Daily Express sits below the 10th percentile of the 205,475 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @Daily_Express have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @Daily_Express post?
- Most posts go out around 00:00 UTC, and Sunday is its busiest day, at roughly 57.77 posts per day across the measured window.