Back to @DXB's profile

DXB engagement report

@DXB - 576K followers on X

Measured over 3 original posts from a 30-day window, last computed on August 26, 2026.

Engagement

Per follower
0.006%
of 576K followers
Per impression
0.435%
7.6K views on a typical post
Reach
1.32%
of its followers see a post
Typical post
33
interactions (median)
Saved
0.026%
2 bookmarks on a typical post
Posting rate
0.27/day
active 13% of days
Peak time
11:00 UTC
Tuesday

Early reading. We have captured 3 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 33 interactions against 576K followers, an engagement rate of 0.006%. Posts are seen about 7.6K times each, and 0.435% of those impressions turn into an interaction. That is about 1.32% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.27 posts a day over the last 30 days, though only 13% of days saw any activity at all. Most posts go out around 11:00 UTC, and Tuesday is the busiest day of the week. Of the 3 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 1.8K interactions, about 54x its own typical post. Recurring topics include #dxb, #أخبار_الإمارات. Only 3 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 3 original posts from a 30-day window, last computed on August 26, 2026. Recurring tags: #dxb, #أخبار_الإمارات.

Where this sits in the catalog

At 0.006%, DXB sits above the 10th percentile of the 37,582 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.081%
p750.439%
p902.10%
p99158.1%
Engagement rate as a share of followers, across the 37,582 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 105,409 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.081%
75th percentile0.439%
90th percentile2.10%
99th percentile158.1%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 11:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 11:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 11:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%52K
01:00 UTC-2%53K
02:00 UTC-3%51K
03:00 UTC-4%55K
04:00 UTC-6%44K
05:00 UTC-4%43K
06:00 UTC-4%50K
07:00 UTC-5%54K
08:00 UTC-4%62K
09:00 UTC-3%72K
10:00 UTC-2%74K
11:00 UTC-3%81K
12:00 UTC-2%89K
13:00 UTC-2%98K
14:00 UTC-4%101K
15:00 UTC-2%104K
16:00 UTC-3%102K
17:00 UTC-3%94K
18:00 UTC-1%88K
19:00 UTC-2%83K
20:00 UTC-1%77K
21:00 UTC-1%68K
22:00 UTC-2%59K
23:00 UTC-2%53K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%237K
Monday0%300K
Tuesday-3%299K
Wednesday-1%256K
Thursday-1%249K
Friday-3%258K
Saturday+3%232K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Mar 7, 202654x their median

    For the safety of passengers, airport staff, and airline crew, operations at Dubai International (DXB) have been temporarily suspended. All procedures are being managed in line with established safety protocols.

    1.5K2302912292K viewsView on X
  • Mar 16, 202633x their median

    Flights at DXB are temporarily suspended as a precautionary measure to ensure the safety of all passengers and staff. Please contact your airlines for the latest flight updates. Further updates will be shared as they become available.

    912139219131K viewsView on X
  • Mar 19, 202632x their median

    Eid Mubarak 🌙 Wishing everyone peace, blessings and safe journeys. May this Eid bring you joy and togetherness with those you love ✈️ عيدكم مبارك 🌙 نتمنى لكم عيداً مليئاً بالطمأنينة والبركة، ورحلات آمنة. وأن يحمل هذا العيد لكم الفرح ويجمعكم بمن تحبون ✈️ https://t.co/pgJIHfTNmx

    87914334136K viewsView on X
  • Apr 11, 202632x their median

    Our flag flies high above the runways connecting the UAE to the world, today and always 🇦🇪 #ProudOfUAE https://t.co/3x3yturJeY

    92510918025K viewsView on X
  • Mar 16, 202625x their median

    ⚠️ Do not to proceed to DXB unless you have been contacted directly by your airline with a confirmed departure time, as schedules remain subject to change.   Please continue to contact your airline for the latest updates regarding flight status and timings.

    683114217150K viewsView on X
  • Mar 7, 202624x their median

    We have partially resumed operations from today, 7 March, with some flights operating out of DXB and DWC. Please do not travel to the airport unless you have been contacted by your airline that your flight is confirmed, as schedules continue to change.

    6311291512130K viewsView on X
  • Mar 16, 202621x their median

    Flights to and from DXB are gradually resuming to selected destinations, following the temporary suspension implemented as a precautionary measure.   Please check with your airlines for the latest updates regarding your flights.

    57592249132K viewsView on X
  • Jun 20, 20269.3x their median

    Welcome to #DXB, @RiyadhAir ✈️ Now flying daily between #Dubai and #Riyadh on the brand-new 787-9 Dreamliner, bringing you closer to the Saudi capital in serious style 😎 https://t.co/1JFpjtEw14

    263403220K viewsView on X
  • May 23, 20267.6x their median

    Here are 40+ airlines currently operating through @DXB ️✈️  As our network grows, more carriers in addition to @Emirates and @flydubai, are continuing to connect travellers through Dubai, to destinations across the world 🌍 https://t.co/Fvg7fnREdl

    17853109131K viewsView on X
  • Mar 26, 20266.0x their median

    ⚠️🌧️ Due to adverse weather conditions, please allow additional time when travelling to @DXB or DWC.

Check your flight status directly with your airline before heading to the airport.

    176183141K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#dxb#أخبار_الإمارات

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

Buy or sell X accounts - escrow-protected

PlayerSells is an escrow marketplace for X accounts. Every deal is protected, with no middleman risk.

Reading these numbers

A typical post picks up 33 interactions against 576K followers, an engagement rate of 0.006%. Posts are seen about 7.6K times each, and 0.435% of those impressions turn into an interaction. That is about 1.32% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.27 posts a day over the last 30 days, though only 13% of days saw any activity at all. Most posts go out around 11:00 UTC, and Tuesday is the busiest day of the week. Of the 3 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 1.8K interactions, about 54x its own typical post. Recurring topics include #dxb, #أخبار_الإمارات. Only 3 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is DXB's engagement rate on X?
DXB (@DXB) has an engagement rate of 0.006%, based on the median interactions across 3 original posts from the last 30 days against 575,563 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.006%, DXB sits above the 10th percentile of the 37,582 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @DXB have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @DXB post?
Most posts go out around 11:00 UTC, and Tuesday is its busiest day, at roughly 0.27 posts per day across the measured window.

Keep going