DRIVETRIBE engagement report
@DRIVETRIBE - 188K followers on X
Measured over 25 original posts from a 30-day window, last computed on October 13, 2026.
Engagement
A typical post picks up 86 interactions against 188K followers, an engagement rate of 0.046%. Measured over 25 original posts, its engagement rate beats 45% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 6.1K times each, and 1.40% of those impressions turn into an interaction. That is about 3.27% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.83 post a day over the last 30 days, with activity on roughly 77% of days. Most posts go out around 16:00 UTC, and Monday is the busiest day of the week. Of the 25 posts sampled, 100% carry an image or video and 92% link out. The account's strongest tracked post pulled 1.8K interactions, about 22x its own typical post. Recurring topics include #drivetribe, #richardhammond, #izzyhammond.
Measured over 25 original posts from a 30-day window, last computed on October 13, 2026. Recurring tags: #drivetribe, #richardhammond, #izzyhammond.
Compared with accounts its own size
DRIVETRIBE's engagement rate beats 45% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 52% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.046%, DRIVETRIBE sits above the 25th percentile of the 205,582 accounts in this comparison. That places it in the below the median band, which runs 0.024% to 0.143%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.679% |
| 90th percentile | 2.56% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 16:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 92% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | no effect | -2% to -1% | 42K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 92% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 240 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 6, 202622x their median
More than 20 years with Jeremy Clarkson and James May became far more than a job. Richard Hammond looks back at their Grand Tour adventures and shares a personal video he recorded as the three drove apart for the final time. Check it out now on the DriveTribe YouTube channel ๐ https://t.co/ekaEjNyr77 #GrandTour #CarTour #RichardHammond
- Sep 4, 202614x their median
Grand Tour is making a comeback, and weโre feeling a little nostalgic ๐ฅน As we celebrate a new chapter, letโs look back at Richard Hammond, James May, and the cars that marked their final Grand Tour adventures ๐ https://t.co/KBCKgFXavI #GrandTour https://t.co/ev4xVapd6E
- Sep 16, 20266.2x their median
HAPPY BIRTHDAY IZZY ๐ ๐ https://t.co/1gpByuexSL
- Sep 11, 20264.2x their median
A final message from Richard Hammond on his final Grand Tour drive ๐ฅน What a show and what a trio! Watch the full video now on the DriveTribe YouTube channel ๐ https://t.co/kb4ZmQu6Nu #TheGrandTour #RichardHammond #JamesMay #JeremyClarkson https://t.co/YdeuNsxeqJ
- Sep 8, 20264.0x their median
Richard takes us back to when a brisk start for James May turned into a brutal crash! Watch the full video on the DriveTribe YouTube channel ๐ https://t.co/kb4ZmQu6Nu #GrandTour #RichardHammond https://t.co/Ru9peHS9wc
- Sep 14, 20263.8x their median
Richard Hammond says heโll deliver the Gunther Werks Turbo to Jeremy Clarkson in immaculate conditionโฆ What could go wrong? Find out on the DriveTribe YouTube channel! ๐ https://t.co/gzleIBL3T8 #DriveTribe #RichardHammond #JeremyClarkson #GuntherWerks #DudeWheresMyCar https://t.co/UKgrfVhFBe
- Oct 12, 20263.4x their median
James May gave Richard Hammond a tour lap of Dunsfold ๐ Brace yourself, and get ready to watch the full video on the DriveTribe YouTube channel ๐ https://t.co/cQ7tQczwIK #DriveTribe #JamesMay #RichardHammond https://t.co/DaUTyzDA2u
- Sep 29, 20262.2x their median
In our latest video, Izzy and Richard Hammond drive the Peugeot 205 GTI Tolman Edition, and itโs refreshingly brilliant! Watch the full video on the DriveTribe YouTube channel ๐ https://t.co/2HSNHAfouE Thank you to CTEK for sponsoring this video. Check them out here: https://t.co/VHOSddbGik #DriveTribe #Peugeot205GTI #RichardHammond #IzzyHammond
- Sep 21, 20262.1x their median
Richard Hammond is practising his serious roadtester face as he hits the road in the Morgan Supersport 400! ๐ Heโs already driven the Morgan Supersport and loved it, but what will he think of the 400? Watch the full video on the DriveTribe YouTube channel!๐ https://t.co/7Kdkuy5Eet
- Sep 13, 20262.0x their median
Richard Hammond and the Gunther Werks Turbo: Air-Cooled Turbocharged Power! Sounds like a movie โ catch the premiere on the DriveTribe YouTube channel! ๐ฌ https://t.co/Yeb4BI7B5G Thank you, Liqui Moly, for sponsoring this video! #DriveTribe #RichardHammond #GuntherWerks #LiquiMoly
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 86 interactions against 188K followers, an engagement rate of 0.046%. Measured over 25 original posts, its engagement rate beats 45% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 6.1K times each, and 1.40% of those impressions turn into an interaction. That is about 3.27% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.83 post a day over the last 30 days, with activity on roughly 77% of days. Most posts go out around 16:00 UTC, and Monday is the busiest day of the week. Of the 25 posts sampled, 100% carry an image or video and 92% link out. The account's strongest tracked post pulled 1.8K interactions, about 22x its own typical post. Recurring topics include #drivetribe, #richardhammond, #izzyhammond.
- What is DRIVETRIBE's engagement rate on X?
- DRIVETRIBE (@DRIVETRIBE) has an engagement rate of 0.046%, based on the median interactions across 25 original posts from the last 30 days against 187,658 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.046%, DRIVETRIBE sits above the 25th percentile of the 205,582 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @DRIVETRIBE have real engagement?
- Its engagement rate beats 45% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @DRIVETRIBE post?
- Most posts go out around 16:00 UTC, and Monday is its busiest day, at roughly 0.83 posts per day across the measured window.