D Magazine engagement report
@DMagazine - 294K followers on X
Measured over 106 original posts from a 30-day window, last computed on September 19, 2026.
Engagement
A typical post picks up 3 interactions against 294K followers, an engagement rate of 0.001%. Measured over 106 original posts, its engagement rate beats 6% of 15,519 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.2K times each, and 0.139% of those impressions turn into an interaction. That is about 0.733% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.7 posts a day over the last 30 days, with activity on roughly 57% of days. Most posts go out around 19:00 UTC, and Friday is the busiest day of the week. Of the 106 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 124 interactions, about 41x its own typical post.
Measured over 106 original posts from a 30-day window, last computed on September 19, 2026.
Compared with accounts its own size
D Magazine's engagement rate beats 6% of the tracked X accounts closest to it in follower count (15,519 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 9% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.001%, D Magazine sits below the 10th percentile of the 157,374 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.022%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.003% |
| 25th percentile | 0.022% |
| 50th percentile | 0.128% |
| 75th percentile | 0.604% |
| 90th percentile | 2.32% |
| 99th percentile | 83.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 19:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 100% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 100% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 301 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 1, 202641x their median
In the summer of 2022, in an SMU first, Kappa Alpha Theta (aka Theta) was removed from campus for hazing. This fall, the sorority has been invited back to “recolonize,” working closely with a collection of alumnae advisors to rebuild the once prestigious chapter and refill its 29,000-square-foot mansion on University Boulevard. In the intervening years, though, Kappa Alpha Theta wasn’t exactly quiet. SMU Theta alumnae Caitlin Clark looked into the secret society that emerged when Theta went dark and the drama that ensued between the university, nationals, and a group of mothers who wanted to ensure their SMU daughters had an elite sorority experience. https://t.co/UXBXAxGltP
- Sep 11, 202639x their median
SMU lands $19.3 million grant from DOE to build world’s first synthetic mine in Texas, UNT launches AI college with $20 million gift, GameSquare agrees to $15.9 million acquisition, and more. https://t.co/tjLLJmPSRA https://t.co/li7tRvqs84
- Sep 4, 202637x their median
The 2026 World Cup came and went, but the deeply misguided idea to paint a FIFA-themed mural over Robert Wyland’s “Whaling Wall 82” remains frozen in time–with just a tiny bit of the top right corner still left untouched. For months it has sat, a sad representation of Dallas’ willingness to erase its own history for a flash of world-class recognition. And for months our team tried and failed to locate the poor artist originally tapped by the North Texas FIFA World Cup Organizing Committee to create the new mural. Some people don’t want to be found. This week, however, someone has made an effort to restore one whale to its rightful wall. https://t.co/ESMkxBza5r
- Sep 1, 202629x their median
NBA Veteran Myles Turner gifts $1 million to Dallas nonprofit. The Bedford-native’s donation to Empowering the Masses is expected to feed 500 families each week over the next decade. https://t.co/HsAycPDWkX https://t.co/cSobnJlcDq
- Aug 31, 202623x their median
Brett Messerall was a rank-and-file office worker with a crazy dream. He wanted to build his own world-class golf course. This month, that course—designed by the legendary Tom Doak—opens in East Texas. The only catch: it doesn’t belong to him. Here is the unlikely story behind Wild Spring Dunes, East Texas’ answer to Pinehurst. https://t.co/79rxO7yTSX
- Sep 14, 20269.3x their median
Two years ago, TCU Press published "Wards of the League: The Untold Story of the First NFL Team in Dallas" by Mike Coburn. The 1952 Dallas Texans were an unloved team that played just one season, and Coburn reported that they never even had a team picture taken. But after the book's release, he received an email with a grainy image of a crumpled newspaper clipping showing a team photo from their one and only training camp. Oddly enough, when the photo was taken, the team’s best player, rookie and future Hall of Famer Gino Marchetti, missed the shoot because he was playing in the College All-Star Game with a squad that was better than the lowly Texans. Another rookie in camp was a guy named Jack Adkisson (fourth row, fifth from left). He got cut before the season started and would go on to create one of the best finishing moves the wrestling world has ever seen, the Iron Claw. You know him as Fritz Von Erich. https://t.co/X8nKv0DqIZ
- Sep 15, 20268.7x their median
Track the companies moving their primary listings from the New York Stock Exchange and Nasdaq to Dallas-based TXSE—and how much market value is coming with them. https://t.co/YBbUtr1qjs https://t.co/vQK0ey3FSm
- Sep 2, 20265.7x their median
This month, we published a follow-up to one of D Magazine‘s most-read stories, “Dr. Death.” The 2016 article, written by Matt Goodman, gave Christopher Duntsch the moniker that would launch a true crime cottage industry. For the first time in the decade since “Dr. Death” was published, Matt shares the backstory on how the blockbuster article came to be. Watch the video, and read the follow-up on the once-heroic Dr. Randall Kirby. https://t.co/ZWuVGNkvJX
- Sep 11, 20265.3x their median
The Decatur-based brand is now one of the boot industry's fastest-growing companies—all while redirecting about 12 percent of annual operating income to charitable organizations. Here's how Indian engineer Prasad Reddy rescued boot maker Twisted X. https://t.co/4Ql6aVtZx5 https://t.co/KEiwxIblUx
- Sep 17, 20264.7x their median
The Longhorn quarterback turned commercial real estate exec shares lessons learned from Mack Brown, his comfort food, and his favorite book. https://t.co/fYVBM3ec72 https://t.co/lmf3tP3Pr6
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 3 interactions against 294K followers, an engagement rate of 0.001%. Measured over 106 original posts, its engagement rate beats 6% of 15,519 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.2K times each, and 0.139% of those impressions turn into an interaction. That is about 0.733% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.7 posts a day over the last 30 days, with activity on roughly 57% of days. Most posts go out around 19:00 UTC, and Friday is the busiest day of the week. Of the 106 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 124 interactions, about 41x its own typical post.
- What is D Magazine's engagement rate on X?
- D Magazine (@DMagazine) has an engagement rate of 0.001%, based on the median interactions across 106 original posts from the last 30 days against 293,754 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.001%, D Magazine sits below the 10th percentile of the 157,374 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @DMagazine have real engagement?
- Its engagement rate beats 6% of the tracked X accounts closest to it in follower count (15,519 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @DMagazine post?
- Most posts go out around 19:00 UTC, and Friday is its busiest day, at roughly 3.7 posts per day across the measured window.