DIANColombia engagement report
@DIANColombia - 178K followers on X
Measured over 50 original posts from a 30-day window, last computed on October 17, 2026.
Engagement
A typical post picks up 8 interactions against 178K followers, an engagement rate of 0.004%. Measured over 50 original posts, its engagement rate beats 16% of 21,185 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 3.4K times each, and 0.237% of those impressions turn into an interaction. That is about 1.90% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2 posts a day over the last 30 days, with activity on roughly 67% of days. Most posts go out around 20:00 UTC, and Thursday is the busiest day of the week. Of the 50 posts sampled, 94% carry an image or video and 52% link out. The account's strongest tracked post pulled 18K interactions, about 2286x its own typical post. Recurring topics include #enclavedian, #renta2025, #suaportecuenta.
Measured over 50 original posts from a 30-day window, last computed on October 17, 2026. Recurring tags: #enclavedian, #renta2025, #suaportecuenta.
Compared with accounts its own size
DIANColombia's engagement rate beats 16% of the tracked X accounts closest to it in follower count (21,185 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 14% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.004%, DIANColombia sits above the 10th percentile of the 213,004 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.025% |
| 50th percentile | 0.147% |
| 75th percentile | 0.698% |
| 90th percentile | 2.61% |
| 99th percentile | 82.8% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 20:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 94% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 52% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 94% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 52% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 335 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 12, 20262286x their median
Colombia tiene cuatro cánceres terribles: la corrupción, el narcotráfico, el contrabando y la minería ilegal, y los voy a combatir de frente, caiga quien caiga. En menos de un mes en la DIAN asestamos el golpe más contundente del año: 30 mil millones de pesos en contrabando e incautación de drones de las mafias. Por primera vez la dirigencia de la Policía Fiscal y Aduanera está conformada por mujeres excepcionales, porque donde hay mujeres hay patriotismo y honestidad. Se acabó la vagabundería: se restringe el ingreso de precursores químicos, partes de drones y maquinaria amarilla, que solo entrará por Cartagena y Bogotá para frenar la depredación de nuestros ecosistemas. Las seccionales en puertos y fronteras las liderarán oficiales de la Fuerza Pública en articulación con agencias de los Estados Unidos como HSI, para que todo contrabandista termine judicializado internacionalmente. ¡Firme por la patria! ¡Viva Cristo Rey! (A.D.L.E.) 🇨🇴🐅
- Sep 14, 20261166x their median
El contrabando no va a seguir robándole a Colombia! Hoy, en Bogotá, la DIAN aprehendió mercancía extranjera sin la documentación exigida, avaluada en $10.000 millones: 126.000 pares de calzado, 3.000 perfumes, 1.000 electrodomésticos y utensilios, 1.500 juguetes, 5.000 morrales, maletas y billeteras, y 4.000 confecciones. Fueron necesarios 12 camiones para trasladarla. Se acabó la fiesta de la ilegalidad. Vamos detrás del contrabando, de sus redes y de quienes se enriquecen destruyendo el empleo, la industria nacional y las finanzas de la Nación. En mi Gobierno, el que la hace, la paga. La legalidad también se defiende cerrándole el paso a cada peso de las economías ilegales. ¡Firme por la Patria! ¡Que viva Cristo Rey! (A.D.L.E) 🇨🇴 🐅
- Oct 15, 202615x their median
🇨🇴 En la #DIAN asumimos con determinación las instrucciones del presidente de la República @ABDELAESPRIELLA: fortalecer la lucha contra la evasión, el contrabando y las operaciones ficticias, para proteger la economía formal y contribuir al desarrollo del país. Durante su visita al @MinHacienda, el mandatario reconoció la gestión liderada por nuestro director general, @felipecardenal, para avanzar en las metas de recaudo. Con tecnología, intercambio de información y controles más efectivos, fortalecemos el cumplimiento de las obligaciones tributarias y aduaneras y protegemos a quienes actúan dentro de la legalidad.
- Oct 6, 202612x their median
#LoÚltimoDIAN | La DIAN restableció de manera segura los servicios tecnológicos que se vieron afectados a nivel nacional por una interrupción del suministro eléctrico en Bogotá. La falla se originó en la avería de un transformador de la red eléctrica local. Gracias a la respuesta inmediata de los equipos técnicos y directivos de la DIAN, todos los servicios funcionan con normalidad. 📰 Lea la nota completa aquí: https://t.co/7cYof4HH3R
- Oct 5, 202611x their median
📅 ¡Atención contribuyentes! Si los últimos dígitos de su NIT están entre el 71 al 80, su fecha de vencimiento es esta semana. Complete su proceso y cumpla con su compromiso. Más información: https://t.co/XnxPIoNLLz #Renta2025 #SuAporteCuenta https://t.co/HRAcZM9da2
- Sep 23, 20267.1x their median
A través del Concepto 17734 del 21 de septiembre de 2026, la DIAN precisa que las medidas de los artículos 9, 10, 11 y 13 del Decreto 1419 de 2026, que establece medidas tributarias para la reconstrucción de las zonas afectadas por el terremoto del pasado mes de agosto, aplican en todo el territorio nacional. Esto significa que contribuyentes, usuarios aduaneros y obligados cambiarios, sean personas naturales, sociedades, sucursales o filiales podrán acceder, sin importar su domicilio, a los beneficios transitorios asociados a reducción de sanciones e intereses, conciliaciones judiciales y donaciones de saldos a favor. ➡️ Conozca el concepto aquí: https://t.co/9we5Kqti98
- Oct 5, 20264.9x their median
#LoÚltimoDIAN | 🚨 La DIAN realizó controles simultáneos en cerca de 30 ciudades, con presencia en carreteras, depósitos, bodegas y parques empresariales. Las jornadas permitieron verificar mercancías como confecciones, calzado, cigarrillos, maquinaria, drones y equipos de telecomunicaciones. 🔎 Más información: https://t.co/Rs2uWtvfzx
- Sep 10, 20263.9x their median
#DIANContraElContrabando | Golpe al contrabando por más de $2.000 millones en #ValleDelCauca. 🚨 En un punto de control aduanero en Puente Tierra, vía Buenaventura–Buga, aprehendimos un contenedor con 19.300 pares de zapatos y 1.500 unidades de otras mercancías, entre ellas equipos de oficina. Los elementos no contaban con la documentación que acreditara su legal ingreso y permanencia en el país. 🔎 Mantenemos controles en las vías del país para combatir el contrabando y proteger el comercio legal.
- Oct 2, 20263.8x their median
La #DIANColombia y la @SATGT suscribieron Acuerdo de Asistencia Técnica dentro del programa Inspectores Fiscales Sin Fronteras @OCDE / @PnudColombia . Con esta alianza la DIAN transferirá conocimiento a la SAT en materia de tributación internacional. Consulte más aquí: https://t.co/4z9nh4Ge3C
- Oct 15, 20263.6x their median
En la DIAN fortalecemos la articulación con las instituciones del Estado para avanzar hacia una gestión jurídica más eficiente. Nuestro director general @felipecardenal y su equipo de trabajo, sostuvieron un encuentro con magistrados de la Sección Cuarta del @consejodeestado para afianzar los protocolos de interoperabilidad entre ambas entidades, en busca de facilitar el cumplimiento de las cargas procesales de la DIAN en los litigios contencioso-administrativos y agilizar el trámite de los procesos judiciales.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 8 interactions against 178K followers, an engagement rate of 0.004%. Measured over 50 original posts, its engagement rate beats 16% of 21,185 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 3.4K times each, and 0.237% of those impressions turn into an interaction. That is about 1.90% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2 posts a day over the last 30 days, with activity on roughly 67% of days. Most posts go out around 20:00 UTC, and Thursday is the busiest day of the week. Of the 50 posts sampled, 94% carry an image or video and 52% link out. The account's strongest tracked post pulled 18K interactions, about 2286x its own typical post. Recurring topics include #enclavedian, #renta2025, #suaportecuenta.
- What is DIANColombia's engagement rate on X?
- DIANColombia (@DIANColombia) has an engagement rate of 0.004%, based on the median interactions across 50 original posts from the last 30 days against 177,571 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.004%, DIANColombia sits above the 10th percentile of the 213,004 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @DIANColombia have real engagement?
- Its engagement rate beats 16% of the tracked X accounts closest to it in follower count (21,185 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @DIANColombia post?
- Most posts go out around 20:00 UTC, and Thursday is its busiest day, at roughly 1.97 posts per day across the measured window.