هيئة الصحة بدبي engagement report
@DHA_Dubai - 278K followers on X
Measured over 37 original posts from a 30-day window, last computed on October 25, 2026.
Engagement
A typical post picks up 3 interactions against 278K followers, an engagement rate of 0.001%. Measured over 37 original posts, its engagement rate beats 6% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.0K times each, and 0.289% of those impressions turn into an interaction. That is about 0.374% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, with activity on roughly 50% of days. Most posts go out around 08:00 UTC, and Wednesday is the busiest day of the week. Of the 37 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 22 interactions, about 7.3x its own typical post. Recurring topics include #هيئة_الصحة, #رؤية2026, #accessabilitiesexpo.
Measured over 37 original posts from a 30-day window, last computed on October 25, 2026. Recurring tags: #هيئة_الصحة, #رؤية2026, #accessabilitiesexpo.
Compared with accounts its own size
هيئة الصحة بدبي's engagement rate beats 6% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 17% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.001%, هيئة الصحة بدبي sits below the 10th percentile of the 205,261 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 08:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 0% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | no effect | -2% to -1% | 42K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 236 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 10, 20267.3x their median
معالي د. علوي الشيخ علي، مدير عام هيئة الصحة في دبي: قيادة سمو الشيخ حمدان بن محمد، تسأل باستمرار عن الإنسان الذي نريد أن نعدّه للمستقبل. https://t.co/XHK3neEz3V
- Jun 19, 20266.0x their median
في #دبي، لم يكن تطوير الخدمات الصحية مجرد طموح، بل رؤية تحققت، وتحولت إلى منظومة حديثة ترتقي بالرعاية، وتحوّل الإنجاز إلى أثر ينعكس على حياة الناس. وقال صاحب السمو الشيخ محمد بن راشد آل مكتوم: «شعارنا دائماً، نقول ما نفعل... ونفعل ما نقول». #دبي_للأفعال https://t.co/yqGbnmDBHO
- Oct 10, 20265.3x their median
Your mental well-being starts with simple daily habits that make a big difference. Take time for yourself and prioritise your mental health. #DubaiPublicHealth https://t.co/PFeztXndeL
- Oct 13, 20264.3x their median
نبارك لمعالي المهندس مروان أحمد بن غليطة، مدير عام بلدية دبي، تكريمه من صاحب السمو الشيخ محمد بن راشد آل مكتوم، رعاه الله، بمنحه «وسام محمد بن راشد للقيادة». https://t.co/xnaAIaFAxH
- Jul 27, 20264.0x their median
استقبل معالي الدكتور علوي الشيخ علي، مدير عام هيئة الصحة في دبي، معالي الفريق عبد الله خليفة المري، القائد العام لشرطة دبي، بحضور عدد من القيادات والمسؤولين من الجانبين. وبحث اللقاء سبل تعزيز التكامل الحكومي، وتطوير الشراكات الاستراتيجية، وتوسيع مجالات التعاون وتبادل الخبرات، لاسيما في مجالات التحول الرقمي، والذكاء الاصطناعي، والمرونة المؤسسية، وتعزيز الجاهزية والاستجابة للطوارئ والكوارث. وأكد الجانبان أهمية مواصلة العمل المشترك وتوحيد الجهود، وتبني أفضل الممارسات لتعزيز جاهزية دبي، والحفاظ على أمن وسلامة المجتمع، والارتقاء بجودة الحياة، بما يواكب رؤية الإمارة وتوجهاتها المستقبلية.
- Jun 15, 20264.0x their median
تتقدم #هيئة_الصحة في دبي بأطيب التمنيات بمناسبة #العام_الهجري_الجديد، سائلين الله أن يجعله عاماً مليئاً بالخير والصحة والسلام. DHA extends its warmest wishes on the occasion of the Hijri New Year, praying that it will be a year filled with goodness, health, and peace. #Hijri1448
- Oct 3, 20263.7x their median
لغة الإشارة.. جسر للتواصل يعزز التفاهم والاندماج، ويمنح الجميع فرصة للتعبير والتواصل بكل سهولة. نحو مجتمع أكثر شمولاً وتواصلاً بلا حدود. Sign language is a bridge for communication that promotes understanding and inclusion, giving everyone the opportunity to express themselves and connect with ease, towards a more inclusive and connected society. #الصحة_العامة_في_دبي #DubaiPublicHealth
- Oct 23, 20263.0x their median
Meningitis... Know the symptoms and how to prevent it, and seek immediate medical care if warning signs appear. #DubaiPublicHealth https://t.co/CkDcLpOseR
- Oct 14, 20263.0x their median
Alzheimer’s disease affects memory, thinking, and daily functioning. Early recognition, appropriate medical care, and ongoing support can help improve quality of life and support people living with disease. Let’s raise awareness, support those affected, and promote brain health #DubaiPublicHealth
- Sep 17, 20262.7x their median
Know your insurance network and check the healthcare providers included in your coverage before receiving a service. #HealthInsuraceDubai #BeInformed https://t.co/A8f6iEIxYa
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 3 interactions against 278K followers, an engagement rate of 0.001%. Measured over 37 original posts, its engagement rate beats 6% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.0K times each, and 0.289% of those impressions turn into an interaction. That is about 0.374% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, with activity on roughly 50% of days. Most posts go out around 08:00 UTC, and Wednesday is the busiest day of the week. Of the 37 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 22 interactions, about 7.3x its own typical post. Recurring topics include #هيئة_الصحة, #رؤية2026, #accessabilitiesexpo.
- What is هيئة الصحة بدبي's engagement rate on X?
- هيئة الصحة بدبي (@DHA_Dubai) has an engagement rate of 0.001%, based on the median interactions across 37 original posts from the last 30 days against 277,603 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.001%, هيئة الصحة بدبي sits below the 10th percentile of the 205,261 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @DHA_Dubai have real engagement?
- Its engagement rate beats 6% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @DHA_Dubai post?
- Most posts go out around 08:00 UTC, and Wednesday is its busiest day, at roughly 1.27 posts per day across the measured window.