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هيئة الصحة بدبي engagement report

@DHA_Dubai - 278K followers on X

Measured over 37 original posts from a 30-day window, last computed on October 25, 2026.

Engagement

Bottom 10% for its size
Per follower
0.001%
of 278K followers
Per impression
0.289%
1.0K views on a typical post
Reach
0.37%
of its followers see a post
Typical post
3
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
1.27/day
active 50% of days
Peak time
08:00 UTC
Wednesday

A typical post picks up 3 interactions against 278K followers, an engagement rate of 0.001%. Measured over 37 original posts, its engagement rate beats 6% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.0K times each, and 0.289% of those impressions turn into an interaction. That is about 0.374% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, with activity on roughly 50% of days. Most posts go out around 08:00 UTC, and Wednesday is the busiest day of the week. Of the 37 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 22 interactions, about 7.3x its own typical post. Recurring topics include #هيئة_الصحة, #رؤية2026, #accessabilitiesexpo.

Measured over 37 original posts from a 30-day window, last computed on October 25, 2026. Recurring tags: #هيئة_الصحة, #رؤية2026, #accessabilitiesexpo.

Compared with accounts its own size

هيئة الصحة بدبي's engagement rate beats 6% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 17% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.001%, هيئة الصحة بدبي sits below the 10th percentile of the 205,261 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.

p100.004%
p250.024%
p50 (median)0.143%
p750.678%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 205,261 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,894 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.678%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 08:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 08:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 08:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Wednesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Wednesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link0% of posts-41%-42% to -40%32K
Typical length-no effect-2% to -1%42K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 236 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Sep 10, 20267.3x their median

    معالي د. علوي الشيخ علي، مدير عام هيئة الصحة في دبي: قيادة سمو الشيخ حمدان بن محمد، تسأل باستمرار عن الإنسان الذي نريد أن نعدّه للمستقبل. https://t.co/XHK3neEz3V

    155204.6K viewsView on X
  • Jun 19, 20266.0x their median

    في #دبي، لم يكن تطوير الخدمات الصحية مجرد طموح، بل رؤية تحققت، وتحولت إلى منظومة حديثة ترتقي بالرعاية، وتحوّل الإنجاز إلى أثر ينعكس على حياة الناس. وقال صاحب السمو الشيخ محمد بن راشد آل مكتوم: «شعارنا دائماً، نقول ما نفعل... ونفعل ما نقول». #دبي_للأفعال https://t.co/yqGbnmDBHO

    104401.8K viewsView on X
  • Oct 10, 20265.3x their median

    Your mental well-being starts with simple daily habits that make a big difference. Take time for yourself and prioritise your mental health. #DubaiPublicHealth https://t.co/PFeztXndeL

    105101.6K viewsView on X
  • Oct 13, 20264.3x their median

    نبارك لمعالي المهندس مروان أحمد بن غليطة، مدير عام بلدية دبي، تكريمه من صاحب السمو الشيخ محمد بن راشد آل مكتوم، رعاه الله، بمنحه «وسام محمد بن راشد للقيادة». https://t.co/xnaAIaFAxH

    112001.6K viewsView on X
  • Jul 27, 20264.0x their median

    استقبل معالي الدكتور علوي الشيخ علي، مدير عام هيئة الصحة في دبي، معالي الفريق عبد الله خليفة المري، القائد العام لشرطة دبي، بحضور عدد من القيادات والمسؤولين من الجانبين. وبحث اللقاء سبل تعزيز التكامل الحكومي، وتطوير الشراكات الاستراتيجية، وتوسيع مجالات التعاون وتبادل الخبرات، لاسيما في مجالات التحول الرقمي، والذكاء الاصطناعي، والمرونة المؤسسية، وتعزيز الجاهزية والاستجابة للطوارئ والكوارث. وأكد الجانبان أهمية مواصلة العمل المشترك وتوحيد الجهود، وتبني أفضل الممارسات لتعزيز جاهزية دبي، والحفاظ على أمن وسلامة المجتمع، والارتقاء بجودة الحياة، بما يواكب رؤية الإمارة وتوجهاتها المستقبلية.

    57003.6K viewsView on X
  • Jun 15, 20264.0x their median

    تتقدم #هيئة_الصحة في دبي بأطيب التمنيات بمناسبة #العام_الهجري_الجديد، سائلين الله أن يجعله عاماً مليئاً بالخير والصحة والسلام. DHA extends its warmest wishes on the occasion of the Hijri New Year, praying that it will be a year filled with goodness, health, and peace. #Hijri1448

    10200682 viewsView on X
  • Oct 3, 20263.7x their median

    لغة الإشارة.. جسر للتواصل يعزز التفاهم والاندماج، ويمنح الجميع فرصة للتعبير والتواصل بكل سهولة. نحو مجتمع أكثر شمولاً وتواصلاً بلا حدود. Sign language is a bridge for communication that promotes understanding and inclusion, giving everyone the opportunity to express themselves and connect with ease, towards a more inclusive and connected society. #الصحة_العامة_في_دبي #DubaiPublicHealth

    83002.2K viewsView on X
  • Oct 23, 20263.0x their median

    Meningitis... Know the symptoms and how to prevent it, and seek immediate medical care if warning signs appear. #DubaiPublicHealth https://t.co/CkDcLpOseR

    6300938 viewsView on X
  • Oct 14, 20263.0x their median

    Alzheimer’s disease affects memory, thinking, and daily functioning. Early recognition, appropriate medical care, and ongoing support can help improve quality of life and support people living with disease. Let’s raise awareness, support those affected, and promote brain health #DubaiPublicHealth

    6210847 viewsView on X
  • Sep 17, 20262.7x their median

    Know your insurance network and check the healthcare providers included in your coverage before receiving a service. #HealthInsuraceDubai #BeInformed https://t.co/A8f6iEIxYa

    42201.7K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#هيئة_الصحة#رؤية2026#accessabilitiesexpo#الصحة_العامة_في_دبي#dubaipublichealth

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 3 interactions against 278K followers, an engagement rate of 0.001%. Measured over 37 original posts, its engagement rate beats 6% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.0K times each, and 0.289% of those impressions turn into an interaction. That is about 0.374% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, with activity on roughly 50% of days. Most posts go out around 08:00 UTC, and Wednesday is the busiest day of the week. Of the 37 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 22 interactions, about 7.3x its own typical post. Recurring topics include #هيئة_الصحة, #رؤية2026, #accessabilitiesexpo.

What is هيئة الصحة بدبي's engagement rate on X?
هيئة الصحة بدبي (@DHA_Dubai) has an engagement rate of 0.001%, based on the median interactions across 37 original posts from the last 30 days against 277,603 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.001%, هيئة الصحة بدبي sits below the 10th percentile of the 205,261 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @DHA_Dubai have real engagement?
Its engagement rate beats 6% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @DHA_Dubai post?
Most posts go out around 08:00 UTC, and Wednesday is its busiest day, at roughly 1.27 posts per day across the measured window.

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