CulturaUNAM engagement report
@CulturaUNAM - 1.9M followers on X
Measured over 178 original posts from a 30-day window, last computed on October 8, 2026.
Engagement
A typical post picks up 20 interactions against 1.9M followers, an engagement rate of 0.001%. Posts are seen about 2.2K times each, and 0.919% of those impressions turn into an interaction. That is about 0.12% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 8.3 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 13:00 UTC, and Thursday is the busiest day of the week. Of the 178 posts sampled, 95% carry an image or video and 47% link out. The account's strongest tracked post pulled 3.5K interactions, about 165x its own typical post. Recurring topics include #festivalculturaunam, #33fitu, #jazz.
Measured over 178 original posts from a 30-day window, last computed on October 8, 2026. Recurring tags: #festivalculturaunam, #33fitu, #jazz.
Where this sits in the catalog
At 0.001%, CulturaUNAM sits below the 10th percentile of the 156,148 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.022%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.003% |
| 25th percentile | 0.022% |
| 50th percentile | 0.127% |
| 75th percentile | 0.604% |
| 90th percentile | 2.32% |
| 99th percentile | 83.3% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 13:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 95% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 47% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 95% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 47% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 371 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 10, 2026165x their median
📚Angela Davis ha desarrollado una crítica radical de las relaciones entre raza, género y clase. Su obra examina las formas en que el poder produce desigualdad y reflexiona sobre la justicia y la libertad. La #FILUNI tiene entre sus invitadas a la filósofa y activista estadounidense.
- Sep 13, 202665x their median
✍️ La periodista y escritora mexicana Cristina Pacheco, Premio Nacional de Periodismo, cumpliría #hoy 85 años. ¿Sabías que era orgullosamente #puma y estudió Letras Españolas en @filos_unam? ¡La recordamos con cariño! ✨ https://t.co/HzvlUFZt3m
- Aug 13, 202664x their median
📖¡Cristina Rivera Garza vuelve a nuestra @UNAM_MX para cerrar la reflexión de la #FILUNI2026 en el conversatorio sobre su libro Escrituras geológicas! Se trata de ensayos que revolucionan la forma de entender la literatura contemporánea desde una perspectiva materialista, ecocrítica y política. La geología como metáfora y metodología para escarbar en las capas de la violencia, la memoria y la resistencia. 📌Participan: @criveragarza y @RaraUribe 📌Consulta el programa completo en: https://t.co/oBjhCkXaTS @librosunam @penguinlibrosmx
- Sep 24, 202654x their median
🚨👀 ¿Quieres ver cómo quedó la Sala Nezahualcóyotl después de los trabajos de rehabilitación? ✨¡Asómate aquí! 👇 🎶 Pero la verdad, tienes que verla y sentirla en carne propia. 😉 ¡Que nadie te cuente! ¡Ven a reencontrarte con tu Sala Neza! 🎻Tienes una cita con la reapertura de este espacio, en concierto: el violonchelista Mischa Maisky con la @OFUNAM. 💙💛Sábado 26 de septiembre, 8 pm, y domingo 27, 12 pm #FestivalCulturaUNAM @musicaunam
- Aug 25, 202648x their median
¡Angela Davis ya está en la UNAM! ✨📚 En la Unidad de Seminarios “Dr. Ignacio Chávez”, la filósofa y activista se reunió con Gina Dent, @RosaBeltranA, @SocorroVenegas y Amneris Chaparro, en la antesala de uno de los encuentros más esperados de #FILUNI2026. Mañana llega el diálogo magistral: "Abolición, feminismo, ¡ahora!" 📍 Sala Miguel Covarrubias, #CCU | 🕕 6 pm 🎟️ Cupo limitado 📲 También podrás seguir la transmisión en vivo por nuestra página de Facebook y nuestra cuenta de X. @librosunam @CIEGUNAM @u_topicas @UNAM_MX
- Aug 22, 202645x their median
🇫🇷 🌱Este es el #performance acrobático más poético que verás en mucho tiempo: RoZéo, de la compañía francesa Gratte Ciel, donde acróbatas suspendidos sobre varillas metálicas oscilan y trazan movimientos en el paisaje, y desde el aire nos hablan del deseo humano de regresar a la naturaleza. 📌¡No te lo pierdas en la Explanada de La Espiga del #CCU, dentro del #FestivalCulturaUNAM! 📌Sábado 10 de octubre | 1 y 6 pm
- Sep 30, 202641x their median
El escritor Juan Villoro (CDMX, 1956) ha sido designado ganador del Premio Internacional Carlos Fuentes a la Creación Literaria en el Idioma Español 2026, que otorgan la @UNAM_MX y @cultura_mx, con apoyo de la periodista Silvia Lemus, para reconocer a escritoras y escritores que enriquecen con su obra el patrimonio literario de la humanidad. ¡Enhorabuena! 🏆 #PremioCarlosFuentes @JuanVilloro56
- Sep 10, 202640x their median
¡Ryūsuke Hamaguchi será invitado de honor en #FICUNAM16! 🎥🔥🇯🇵 El cineasta japonés recibirá la Medalla @FilmotecaUNAM en reconocimiento a su trayectoria como una de las voces más importantes del cine contemporáneo. https://t.co/pO0FvT9pZZ
- Sep 1, 202638x their median
🎤¿Sabías que Frank Sinatra admiraba a Javier Solís? Con su timbre único de tenor y el uso magistral de la media voz, Solís dio al bolero un sello vocal inconfundible, que cruzó fronteras. Recordamos hoy al “Rey del Bolero Ranchero”, a 95 años de su nacimiento, con una #playlist especial: https://t.co/mASlCOE6eJ
- Sep 24, 202630x their median
✨¿No está preciosa? Pero lo más lindo de la rehabilitación de nuestra Sala Nezahualcóyotl por su 50 aniversario está en lo que no se ve. ¡Y lo vas a notar! Te contamos qué tuvo a nuestro recinto cerrado por cinco meses para mejorar el funcionamiento de sus espacios y servicios. 🧵
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 20 interactions against 1.9M followers, an engagement rate of 0.001%. Posts are seen about 2.2K times each, and 0.919% of those impressions turn into an interaction. That is about 0.12% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 8.3 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 13:00 UTC, and Thursday is the busiest day of the week. Of the 178 posts sampled, 95% carry an image or video and 47% link out. The account's strongest tracked post pulled 3.5K interactions, about 165x its own typical post. Recurring topics include #festivalculturaunam, #33fitu, #jazz.
- What is CulturaUNAM's engagement rate on X?
- CulturaUNAM (@CulturaUNAM) has an engagement rate of 0.001%, based on the median interactions across 178 original posts from the last 30 days against 1,852,912 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.001%, CulturaUNAM sits below the 10th percentile of the 156,148 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @CulturaUNAM have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @CulturaUNAM post?
- Most posts go out around 13:00 UTC, and Thursday is its busiest day, at roughly 8.3 posts per day across the measured window.