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Cooler Master engagement report

@CoolerMaster - 616K followers on X

Measured over 19 original posts from a 30-day window, last computed on August 26, 2026.

Engagement

Middle of its size range
Per follower
0.007%
of 616K followers
Per impression
0.396%
11K views on a typical post
Reach
1.76%
of its followers see a post
Typical post
43
interactions (median)
Saved
0.028%
3 bookmarks on a typical post
Posting rate
0.63/day
active 53% of days
Peak time
15:00 UTC
Monday

A typical post picks up 43 interactions against 616K followers, an engagement rate of 0.007%. Measured over 19 original posts, its engagement rate beats 29% of 3,774 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 11K times each, and 0.396% of those impressions turn into an interaction. That is about 1.76% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.63 post a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 15:00 UTC, and Monday is the busiest day of the week. Of the 19 posts sampled, 100% carry an image or video and 53% link out. The account's strongest tracked post pulled 180 interactions, about 4.2x its own typical post. Recurring topics include #coolermaster, #pcbuild, #pccooling.

Measured over 19 original posts from a 30-day window, last computed on August 26, 2026. Recurring tags: #coolermaster, #pcbuild, #pccooling.

Compared with accounts its own size

Cooler Master's engagement rate beats 29% of the tracked X accounts closest to it in follower count (3,774 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 29% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.007%, Cooler Master sits above the 10th percentile of the 36,521 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.08%
p750.434%
p902.10%
p99160.7%
Engagement rate as a share of followers, across the 36,521 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 107,166 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.434%
90th percentile2.10%
99th percentile160.7%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 15:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 15:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 15:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%50K
01:00 UTC-2%51K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%60K
09:00 UTC-3%69K
10:00 UTC-2%72K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%94K
14:00 UTC-4%97K
15:00 UTC-2%100K
16:00 UTC-3%97K
17:00 UTC-2%90K
18:00 UTC-1%84K
19:00 UTC-2%79K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-2%57K
23:00 UTC-2%51K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%230K
Monday0%286K
Tuesday-2%276K
Wednesday-1%251K
Thursday-1%244K
Friday-3%252K
Saturday+3%227K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Jul 1, 20264.2x their median

    Small footprint. Big possibilities. The Q300L V3 and QUBE 340 were built to prove that a compact micro-ATX build doesn't have to mean compromise. #CoolerMaster #Q300LV3 #QUBE340 #PCBuild https://t.co/p2MXxhfKWM

    163125016K viewsView on X
  • Aug 24, 20263.5x their median

    Horizontal or vertical? πŸ‘€ MasterFrame 400 Mesh can flip orientations for a smaller footprint and more direct GPU airflow. Which way would you build yours? Check it out: https://t.co/958K7L4SvN #MasterFrame400 #CoolerMaster https://t.co/q7Hd1RErcy

    131153218K viewsView on X
  • Aug 20, 20263.3x their median

    Guild Wars Reforged Γ— Cooler Master βš”οΈ Together with @ArenaNet and @alphagvrd, we created a custom Guild Wars Reforged PC built around the MasterFrame 360, and one lucky @Xfinity subscriber will have the chance to win it through Xfinity membership. πŸ‘€ What do you think of the build? And what collaboration would you like to see us take on next? #CoolerMaster #GuildWarsReforged #GuildWars #MasterFrame360

    116206112K viewsView on X
  • Aug 3, 20263.1x their median

    Cooling performance starts long before the fan spins. It starts with better materials, tighter tolerances, and smarter engineering. The MasterFan A Series is built for consistent airflow and engineered for Thermal Authority. Available at Amazon: https://t.co/A2yJUbMdQF #CoolerMaster #ThermalAuthority #PCCooling

    115143017K viewsView on X
  • Jul 22, 20262.7x their median

    Your components deserve a flagship home. COSMOS Alpha is built for enthusiasts who expect premium craftsmanship, expansive cooling support, and the freedom to create without compromise. Because the best builds start with the right foundation. What would you build inside? https://t.co/1LV6iw4dnG #COSMOSAlpha #CoolerMaster #PCBuild #Battlestation #CustomPC #GamingSetup

    9996222K viewsView on X
  • Jul 13, 20262.6x their median

    Thermal Authority starts with airflow. The HAF II 500 combines oversized Mighty40 fans with next-generation airflow engineering to deliver industry-leading noise-normalized cooling performance. Extreme Cooling. Zero Compromise. https://t.co/EkruRWlXLZ

    90912111K viewsView on X
  • Jul 30, 20262.6x their median

    One night. One seriously overbuilt PC. πŸ”₯ A closer look at GamerTech Toronto's custom build for @realsteiny featuring some Cooler Master muscle inside. Swipe through to see the finished build. πŸ‘‰ #CoolerMaster #CustomPC #PCBuild #GamingPC https://t.co/20EPcPp8o6

    9695020K viewsView on X
  • Jul 29, 20262.0x their median

    The same build. Two completely different experiences. 🎞️ 35mm or πŸŽ₯ IMAX β€” which one gets your vote? #CoolerMaster #PCBuild #GamingPC #imax https://t.co/Ms8q8nAS6V

    7473020K viewsView on X
  • Jul 27, 20261.9x their median

    #1 cooling. Every noise level tested. πŸ₯‡ Independent testing from Cybenetics put the HAF II 500 at #1 for CPU and GPU cooling across every noise-normalized level tested, from 20 dBA through full speed. The formula? Massive airflow without relying on extreme fan speeds. Check it out: https://t.co/XxLMh6O495 #CoolerMaster #HAFII500 #HAF #Airflow #ThermalAuthority

    6892117K viewsView on X
  • Aug 17, 20261.7x their median

    Performance belongs on display. HAF II 500 pairs high-airflow engineering with a design built to anchor your setup. πŸ”—here: https://t.co/QcCRtYXDfm #CoolerMaster #HAFII500 #PCBuild #PCSetup https://t.co/YjWhOTSglB

    6563011K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#coolermaster#pcbuild#pccooling#thermalauthority#gamingpc

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 43 interactions against 616K followers, an engagement rate of 0.007%. Measured over 19 original posts, its engagement rate beats 29% of 3,774 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 11K times each, and 0.396% of those impressions turn into an interaction. That is about 1.76% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.63 post a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 15:00 UTC, and Monday is the busiest day of the week. Of the 19 posts sampled, 100% carry an image or video and 53% link out. The account's strongest tracked post pulled 180 interactions, about 4.2x its own typical post. Recurring topics include #coolermaster, #pcbuild, #pccooling.

What is Cooler Master's engagement rate on X?
Cooler Master (@CoolerMaster) has an engagement rate of 0.007%, based on the median interactions across 19 original posts from the last 30 days against 616,074 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.007%, Cooler Master sits above the 10th percentile of the 36,521 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @CoolerMaster have real engagement?
Its engagement rate beats 29% of the tracked X accounts closest to it in follower count (3,774 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @CoolerMaster post?
Most posts go out around 15:00 UTC, and Monday is its busiest day, at roughly 0.63 posts per day across the measured window.

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