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Conservatives engagement report

@Conservatives - 644K followers on X

Measured over 38 original posts from a 30-day window, last computed on September 2, 2026.

Engagement

Middle of its size range
Per follower
0.07%
of 644K followers
Per impression
1.80%
25K views on a typical post
Reach
3.87%
of its followers see a post
Typical post
449
interactions (median)
Saved
0.008%
2 bookmarks on a typical post
Posting rate
2/day
active 47% of days
Peak time
18:00 UTC
Monday

A typical post picks up 449 interactions against 644K followers, an engagement rate of 0.07%. Measured over 38 original posts, its engagement rate beats 63% of 6,493 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 25K times each, and 1.80% of those impressions turn into an interaction. That is about 3.87% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2 posts a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 18:00 UTC, and Monday is the busiest day of the week. Of the 38 posts sampled, 97% carry an image or video. The account's strongest tracked post pulled 2.3K interactions, about 5.2x its own typical post.

Measured over 38 original posts from a 30-day window, last computed on September 2, 2026.

Compared with accounts its own size

Conservatives's engagement rate beats 63% of the tracked X accounts closest to it in follower count (6,493 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 66% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.07%, Conservatives sits above the 25th percentile of the 65,864 accounts in this comparison. That places it in the below the median band, which runs 0.016% to 0.1%.

p100.002%
p250.016%
p50 (median)0.1%
p750.499%
p902.09%
p99120.1%
Engagement rate as a share of followers, across the 65,864 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 57,191 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.016%
50th percentile0.1%
75th percentile0.499%
90th percentile2.09%
99th percentile120.1%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 18:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 18:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 18:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video97% of posts+111%+108% to +115%34K
Outbound link3% of posts-41%-42% to -40%32K
Typical length-no effect-2% to -1%42K
  • 97% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 3% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 251 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • May 5, 20265.2x their median

    POV: You're @KemiBadenoch. https://t.co/H9dEXNrldr

    1.6K38028643703K viewsView on X
  • Aug 26, 20262.5x their median

    BREAKING: Labour promised to cut your energy bills by £300, but instead bills are set to go up again in the Autumn. Their sticking plaster policies haven't worked and their Net-Zero obsession is driving bills up. The Conservatives' Cheap Power Plan will cut your bills by £200. https://t.co/BA3oOv1wMR

    59018031036117K viewsView on X
  • Aug 31, 20262.1x their median

    CONFIRMED: @TomTugendhat is our new Shadow Foreign Secretary. 🇬🇧 From serving his country in uniform to his time as Security Minister, Tom brings unrivalled experience and credibility to representing Britain on the world stage. https://t.co/NUqQeByUJb

    63611812354146K viewsView on X
  • Sep 1, 20262.0x their median

    IN FULL: @KemiBadenoch challenges Andy Burnham on his first day in Parliament as PM 👇 https://t.co/Tq2M5YuMti

    684143672253K viewsView on X
  • Aug 31, 20262.0x their median

    JUST ANNOUNCED: @griffitha, @ClaireCoutinho and Richard Fuller will form the new Conservative Economic Unit.   Together, they’ll be focused on one thing: building a stronger economy. 🚀 https://t.co/3n6xhaKPw8

    6231331143762K viewsView on X
  • Aug 31, 20262.0x their median

    APPOINTED: @Katie_Lam_MP is our new Shadow Housing, Communities and Local Government Secretary. Katie will lead our work to get Britain building while standing up for local communities, and ensuring local government works effectively for people across the country. https://t.co/2XS3lR3weW

    701106482174K viewsView on X
  • Aug 21, 20261.6x their median

    Every second, Britain spends around £3,500 on interest from its debt. That’s about £210,000 a minute, or £12,600,000 an hour. Your money should fund public services - not get burned by Burnham. 👇 @MelJStride explains our Golden Economic Rule https://t.co/blYPcOpvCx

    2549833244187K viewsView on X
  • Aug 31, 2026

    CONFIRMED: @griffitha is the new Shadow Chancellor.   Andrew built his career in business before entering politics. He understands what it takes to get businesses investing, hiring and growing.   Working alongside @ClaireCoutinho and Richard Fuller, Andrew will lead our economic unit to get Britain working again and deliver a stronger economy.

    43372841628K viewsView on X
  • Aug 31, 2026

    NEW: @AndrewBowie_MP is the Shadow Energy Secretary. A leading voice for restarting North Sea oil and gas and expanding nuclear power, Andrew will put cheap, reliable energy at the heart of our plan for a stronger economy. https://t.co/ZcCdQUyhaI

    4566950721K viewsView on X
  • Aug 31, 2026

    BACK ON THE BEAT: @CPhilpOfficial remains Shadow Home Secretary. Working alongside @NJ_Timothy, Chris will spearhead our plans to make our streets safer, secure our borders and restore consequences in society. https://t.co/ztG4j2Eyh0

    357611342440K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 449 interactions against 644K followers, an engagement rate of 0.07%. Measured over 38 original posts, its engagement rate beats 63% of 6,493 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 25K times each, and 1.80% of those impressions turn into an interaction. That is about 3.87% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2 posts a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 18:00 UTC, and Monday is the busiest day of the week. Of the 38 posts sampled, 97% carry an image or video. The account's strongest tracked post pulled 2.3K interactions, about 5.2x its own typical post.

What is Conservatives's engagement rate on X?
Conservatives (@Conservatives) has an engagement rate of 0.07%, based on the median interactions across 38 original posts from the last 30 days against 643,805 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.07%, Conservatives sits above the 25th percentile of the 65,864 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @Conservatives have real engagement?
Its engagement rate beats 63% of the tracked X accounts closest to it in follower count (6,493 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @Conservatives post?
Most posts go out around 18:00 UTC, and Monday is its busiest day, at roughly 2 posts per day across the measured window.

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