Columbia University engagement report
@Columbia - 536K followers on X
Measured over 32 original posts from a 30-day window, last computed on October 15, 2026.
Engagement
A typical post picks up 24 interactions against 536K followers, an engagement rate of 0.004%. Measured over 32 original posts, its engagement rate beats 24% of 21,185 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 9.4K times each, and 0.256% of those impressions turn into an interaction. That is about 1.75% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.7 posts a day over the last 30 days, with activity on roughly 67% of days. Most posts go out around 15:00 UTC, and Monday is the busiest day of the week. Of the 32 posts sampled, 75% carry an image or video and 78% link out. The account's strongest tracked post pulled 2.2K interactions, about 94x its own typical post. Recurring topics include #tcway, #ai, #climateweeknyc.
Measured over 32 original posts from a 30-day window, last computed on October 15, 2026. Recurring tags: #tcway, #ai, #climateweeknyc.
Compared with accounts its own size
Columbia University's engagement rate beats 24% of the tracked X accounts closest to it in follower count (21,185 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 18% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.004%, Columbia University sits above the 10th percentile of the 212,349 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.025% |
| 50th percentile | 0.146% |
| 75th percentile | 0.696% |
| 90th percentile | 2.61% |
| 99th percentile | 83.1% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 15:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 75% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 78% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 75% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 78% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 347 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Oct 12, 202694x their median
What do you do after winning the @NobelPrize? If you're Columbia Professor Michael Woodford, newly named a Nobel laureate in Economic Sciences, you head to Uris Hall and give your students an exam. Woodford entered the classroom to cheers and applause from the students in his course “Cognitive Mechanisms and Economic Behavior.” “It's just a staggering piece of news,” Woodford said of receiving the honor. He is the 16th Columbian to receive this prize in economics, and the University's 89th Nobel laureate. Hear more from Woodford about the award: https://t.co/fvqtEQakBh 📹 Columbia University 📷 Diane Bondareff/Columbia University
- Oct 12, 202665x their median
A moment to celebrate! Members of the Columbia community gathered to honor Professor Michael Woodford after he received the @NobelPrize in Economic Sciences earlier today, including President Jennifer L. Mnookin, Provost Angela Olinto, Executive Vice President of Arts and Sciences Amy Hungerford, and Nobel laureates Joseph Stiglitz and Martin Chalfie. Congratulations, Professor Woodford! 📹 Columbia University
- Sep 3, 202624x their median
Today, we mourn the loss of feminist activist and author Gloria Steinem, who received an honorary Columbia degree in 2012 for her civic engagement and advocacy. https://t.co/UZnhM9A1lh
- Oct 12, 202620x their median
👏 Congratulations to Michael Woodford, the John Bates Clark Professor of Political Economy at Columbia University, for receiving the 2026 Sveriges Riksbank Prize in Economic Sciences in Memory of Alfred Nobel, along with Robert E. Hall of @Stanford: https://t.co/GrJYocGHpM 📷 Niklas Elmehed © Nobel Prize Outreach
- Oct 12, 202615x their median
“I offer my deepest congratulations to Michael Woodford on this tremendous honor. What a tribute to his groundbreaking work alongside Robert E. Hall that has fundamentally reshaped the theoretical foundations of stabilization policy and provided us with the tools to navigate economic upturns and downturns more effectively.” —Columbia University President Jennifer L. Mnookin. Professor Michael Woodford is the 16th Columbian to receive the Sveriges Riksbank Prize in Economic Sciences in Memory of Alfred Nobel. He shares the honor this year with Robert E. Hall for their research on the microeconomic foundations of macroeconomic stabilization: https://t.co/GZq3En9lsZ
- Jan 27, 202514x their median
Find more news and content from Columbia on our other social media accounts: LinkedIn: https://t.co/ITDa3JoelV Instagram: https://t.co/qHKvXBYlPu Facebook: https://t.co/aEyojaw1tU Threads: https://t.co/pHTX5G2msw Bluesky: https://t.co/AE9eq6Yng2 https://t.co/nQyEnii3ZK
- Sep 8, 202612x their median
🦁📚 Happy first day of classes, Columbia! https://t.co/tWTsTqw771
- Oct 14, 202612x their median
🥂 Cheers to Nobel laureate Michael Woodford! Surrounded by family members, friends, students, President Jennifer L. Mnookin and University colleagues, as well as well-wishers, including fellow Nobel laureates Joseph Stiglitz and Martin Chalfie, Woodford had an important group to thank. “A number of students of mine are here,” Woodford said with a smile. “A lot of what I have done has only been possible thanks to my students, because it was hard for me to work these things out except by trying to explain them to people and having students who are willing to put up with that. It is essential to the intellectual process, at least in my case. I've been gratified that many went on to have distinguished careers and I hope I have some responsibility for that, but, really, I'm grateful just to have had them as students. That's really been essential to me.” Read more: https://t.co/1v2eZqeYxG 📷 Diane Bondareff
- Oct 6, 20269.9x their median
Congratulations to @UWMadison Professor Francis Halzen who was awarded the @NobelPrize in Physics "for decisive contributions to the IceCube Neutrino Observatory and the discovery of high-energy neutrinos of astrophysical origin." Halzen works closely with the Columbia University IceCube group to study the violent astrophysical phenomena that produce neutrinos as a way of gaining a deeper understanding of the Universe. 📷 The Nobel Prize
- Oct 8, 20269.4x their median
Congratulations to 2026 @NobelPrize in Literature winner Anne Carson. Columbia is proud to acknowledge that her translation of Sappho ("If Not, Winter: Fragments of Sappho") is required reading in Columbia's Core Curriculum for undergraduate students. And we have been honored over the years by her guest lectures through The Society of Fellows and Heyman Center for the Humanities at Columbia University. 📷 The Nobel Prize
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 24 interactions against 536K followers, an engagement rate of 0.004%. Measured over 32 original posts, its engagement rate beats 24% of 21,185 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 9.4K times each, and 0.256% of those impressions turn into an interaction. That is about 1.75% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.7 posts a day over the last 30 days, with activity on roughly 67% of days. Most posts go out around 15:00 UTC, and Monday is the busiest day of the week. Of the 32 posts sampled, 75% carry an image or video and 78% link out. The account's strongest tracked post pulled 2.2K interactions, about 94x its own typical post. Recurring topics include #tcway, #ai, #climateweeknyc.
- What is Columbia University's engagement rate on X?
- Columbia University (@Columbia) has an engagement rate of 0.004%, based on the median interactions across 32 original posts from the last 30 days against 536,312 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.004%, Columbia University sits above the 10th percentile of the 212,349 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @Columbia have real engagement?
- Its engagement rate beats 24% of the tracked X accounts closest to it in follower count (21,185 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @Columbia post?
- Most posts go out around 15:00 UTC, and Monday is its busiest day, at roughly 1.73 posts per day across the measured window.