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Chad Henning engagement report

@CoachHenning75 - 97K followers on X

Measured over 24 original posts from a 30-day window, last computed on September 15, 2026.

Engagement

Middle of its size range
Per follower
0.062%
of 97K followers
Per impression
1.51%
4.0K views on a typical post
Reach
4.13%
of its followers see a post
Typical post
60
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
2.07/day
active 80% of days
Peak time
02:00 UTC
Sunday

A typical post picks up 60 interactions against 97K followers, an engagement rate of 0.062%. Measured over 24 original posts, its engagement rate beats 43% of 19,933 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 4.0K times each, and 1.51% of those impressions turn into an interaction. That is about 4.09% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.1 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 02:00 UTC, and Sunday is the busiest day of the week. Of the 24 posts sampled, 50% carry an image or video. The account's strongest tracked post pulled 771 interactions, about 13x its own typical post. Recurring topics include #rollmavs, #hornsup, #mavfam.

Measured over 24 original posts from a 30-day window, last computed on September 15, 2026. Recurring tags: #rollmavs, #hornsup, #mavfam.

Compared with accounts its own size

Chad Henning's engagement rate beats 43% of the tracked X accounts closest to it in follower count (19,933 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 53% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.062%, Chad Henning sits above the 25th percentile of the 201,449 accounts in this comparison. That places it in the below the median band, which runs 0.024% to 0.141%.

p100.004%
p250.024%
p50 (median)0.141%
p750.671%
p902.53%
p9982.5%
Engagement rate as a share of followers, across the 201,449 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,929 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.141%
75th percentile0.671%
90th percentile2.53%
99th percentile82.5%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 02:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 02:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 02:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Sunday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Sunday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video50% of posts+111%+108% to +115%34K
Outbound link0% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 50% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 103 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Jul 22, 202613x their median

    Class of 2027. I think this message is important to share with you before your Senior Year of Football. You don’t realize it now but someday you will. It’s going to be one of the most amazing times of your life. You’re going to have a town, a community following you and watching your every move. Take a look around, see all the kids that show up to support you. You were once one of those little kids that played football during the game, looking at the boys on the field as if they were Gods. Thank your family and support system for supporting you to become the player you are now. They went thru a lot to get you here, you didn’t do this alone. Tell them that because at the end of the day they are the ones that will be there for you after all this passes. They believe in you. I’m 37 years old and I still think about it often. The memories you have with your brothers and what you achieve because of the hard work you put in for years and years. Do all you can to leave everything on the field. Become the leader you once saw from an older teammate. Sit down and look around from time to time, take in the moments for they will be memories you’ll have for a lifetime. Focus on your team now, not recruiting. This is the best team sport in the world. It’s time to focus like there is no tomorrow, you never know when there is no tomorrow in your football playing career. ✌🏼

    594143161856K viewsView on X
  • May 19, 20265.1x their median

    🚨 Recruits 🚨 When going thru the process, find a football family that wins a lot of Football games and graduates its Student-Athletes. When you prioritize those two, you’re gonna love us here at MINNESOTA STATE! 🀘🏽😈#WIMavs https://t.co/a8TVMCb1jf

    2731219137K viewsView on X
  • Aug 10, 20264.0x their median

    Gap Schemes > Zone Schemes

    2071315740K viewsView on X
  • Aug 12, 20262.4x their median

    Fall Camp is the best time of year! 🀘🏽😈#MavHogs https://t.co/bSmBA5fOCA

    13915011K viewsView on X
  • Sep 6, 20262.3x their median

    The boys got after it this evening in North Dakota. Back to Kato we go! 🀘🏽😈#MavHogs https://t.co/MZvtbiBx6s

    1305508.6K viewsView on X
  • Sep 13, 20262.3x their median

    OWN THE NIGHT. #rollmavs #hornsup #mavfam https://t.co/WqrtRC8bE7

    11817127.2K viewsView on X
  • Aug 28, 20262.1x their median

    Good Morning from Colorado! Really love coaching this group, back to work this week for the NSIC grind. 🀘🏽😈#MavHogs https://t.co/eddlHKsUfo

    1185407.9K viewsView on X
  • Aug 28, 20261.6x their median

    Ice em' out. #rollmavs #hornsup #mavfam https://t.co/mWLlCyyJwM

    8413026.1K viewsView on X
  • Aug 22, 20261.6x their median

    WISCONSIN!!!! Love picture day, I was able to get all of the #WIMavs together. First pic of all WI guys and second pic is the freshman class. 🀘🏽😈 https://t.co/mfvvFa6dXe

    897106.6K viewsView on X
  • Aug 22, 20261.6x their median

    I owe these two the world. The amount of time I’ve spent with these two would look similar to the amount of time I spend with my family. They have both made me a better coach and I can’t wait to see how their Senior season plays out. 🀘🏽😈#MavHogs https://t.co/b4DAKeGiHi

    922207.8K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#rollmavs#hornsup#mavfam#mavhogs#boom

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 60 interactions against 97K followers, an engagement rate of 0.062%. Measured over 24 original posts, its engagement rate beats 43% of 19,933 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 4.0K times each, and 1.51% of those impressions turn into an interaction. That is about 4.09% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.1 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 02:00 UTC, and Sunday is the busiest day of the week. Of the 24 posts sampled, 50% carry an image or video. The account's strongest tracked post pulled 771 interactions, about 13x its own typical post. Recurring topics include #rollmavs, #hornsup, #mavfam.

What is Chad Henning's engagement rate on X?
Chad Henning (@CoachHenning75) has an engagement rate of 0.062%, based on the median interactions across 24 original posts from the last 30 days against 97,190 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.062%, Chad Henning sits above the 25th percentile of the 201,449 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @CoachHenning75 have real engagement?
Its engagement rate beats 43% of the tracked X accounts closest to it in follower count (19,933 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @CoachHenning75 post?
Most posts go out around 02:00 UTC, and Sunday is its busiest day, at roughly 2.07 posts per day across the measured window.

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