Marshall Goldsmith engagement report
@CoachGoldsmith - 56K followers on X
Measured over 40 original posts from a 30-day window, last computed on October 9, 2026.
Engagement
A typical post picks up 8 interactions against 56K followers, an engagement rate of 0.015%. Measured over 40 original posts, its engagement rate beats 18% of 21,185 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 842 times each, and 1.01% of those impressions turn into an interaction. That is about 1.51% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, with activity on roughly 50% of days. Most posts go out around 17:00 UTC, and Sunday is the busiest day of the week. Of the 40 posts sampled, 100% carry an image or video and 43% link out. The account's strongest tracked post pulled 80 interactions, about 10x its own typical post.
Measured over 40 original posts from a 30-day window, last computed on October 9, 2026.
Compared with accounts its own size
Marshall Goldsmith's engagement rate beats 18% of the tracked X accounts closest to it in follower count (21,185 accounts, accounts of similar size (decile 5 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 37% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.015%, Marshall Goldsmith sits above the 10th percentile of the 213,186 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.025% |
| 50th percentile | 0.147% |
| 75th percentile | 0.698% |
| 90th percentile | 2.61% |
| 99th percentile | 82.9% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 17:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 43% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 43% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 744 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Dec 2, 202510x their median
Do not expect a narrow-minded person to be open-minded. My most popular post! We can spend an enormous amount of energy trying to explain things to people who neither understand nor care to understand. It often leads to frustration, because no matter how carefully we explain, their world is too limited to take in what we are saying. The frog that lives in the well will never grasp the vastness of the ocean. That doesn’t make it a bad frog or a stupid frog. It simply means it is a well frog. Expecting it to see beyond its walls is unfair to the frog and exhausting for us. In life, some people simply cannot see beyond their own well. Instead of wearing ourselves out trying to make them, we can accept their limits, move forward, and invest our energy in places where it will make a difference. Life is good. Marshall
- Sep 22, 20263.1x their median
What do you love to do? What are you good at doing? What does the world need? The answers to these three questions form the foundation of a great career. Many people stop at the first two—focusing only on what they enjoy or what they are skilled at. While important, love and talent alone are not enough. A truly great career connects both with a third element: the real needs of the world. If you only do what you love, you may find joy but not lasting impact. If you only do what you are good at, you may achieve success but not fulfillment. And if you only focus on the needs of the world, you may end up exhausted or uninspired. The magic happens when all three align. That’s when your career becomes more than a job - it becomes a professional life! Life is good. Marshall Please visit https://t.co/NaMHHyIek7. It may have some great ideas to help you in your career journey.
- Oct 8, 20263.0x their median
When you become a leader, it stops being about you. John Quincy Adams said, “If your actions inspire others to dream more, learn more, do more and become more, you are a leader.” That’s the whole point — leadership isn’t about position or power. It’s about turning the spotlight outward. Before you’re a leader, success is about you — your growth, your goals, your achievements. But once you become a leader, it’s about them. Their growth. Their dreams. Their goals. Real leaders stop trying to be the hero and start being the guide. They light the way, then step aside and watch others shine. Leadership is service. Inspiration through action. And the courage to make your success about someone else. Life is good. Marshall Please visit https://t.co/NaMHHyIek7 and ask as many questions as you wish!
- Sep 23, 20262.8x their median
You can believe in yourself be humble at the same time. Ken Blanchard is a great thinker, teacher and human being. He also believes in himself. The greatest leaders that I have ever met all believed in themselves. They knew they deserved to be where they were. They were also not fixated on themselves. They were focused on serving others. They asked for feedback from their stakeholders. They worked on personal improvement. They believed in themselves enough to know that it was OK to admit to being human. In Ken's terms, they did not think less of themselves - they thought about themselves less! Humility is often misunderstood. Too many people think it means putting yourself down, minimizing your strengths, or pretending you aren’t talented. That’s not humility - that’s insecurity. Humility isn’t weakness. It’s wisdom. And it’s one of the most powerful strengths a leader can develop. Life is good. Marshall
- Sep 25, 20262.3x their median
Learn from the past and 'let it go'. Focus on creating a positive future. Look at NOW as a new beginning. It is. Peaceforward. Life is good. Marshall THANK YOU for reading my reflections on leadership, coaching and life. https://t.co/17b58QIQKd
- Sep 27, 20262.1x their median
Don't worry too much if people think you are a little crazy. You cannot be 'just like everyone else' and unique at the same time! https://t.co/gguxggloAE
- Sep 26, 20262.1x their median
Much of the world has increased material weath and decreased mental health. One of the biggest reasons is negative social comparison. I love the term 'Peaceforward'. What does this mean? Start where you are now. You cannot begin your journey from anywhere else. At this moment, your life is what it is. Make peace. You cannot change the past. Forgive yourself for being who you were and others for being who they were. Acceptance does not mean approval. Making peace with 'what is' does not mean settling. Keep moving forward! Find joy in your journey. Life is good. Marshall THANK YOU. About 70,000 people are reading what I write every day. Over 1,800 of you are engaging daily with reactions and comments. Thank you so much for all of your continued comments, kindness and support. Your encouragement means so much to me.
- Sep 21, 20262.1x their median
A great lesson for all leaders. Before speaking to your team ask yourself, "Will my comment increase their commitment?" If the answer is "No!", ask yourself, "Is it worth it?" One of the great CEOs that I coached, a year after learning this simple lesson, said, "When I had the discipline to ask myself this question, about half of the time, I concluded, 'Am I right? Maybe.' 'Is it worth it?' 'No!'" This does not just apply to leaders. It applies to all of us, at work and at home. In many cases, 'Are we right?' Maybe. 'Is it worth it?' 'No!' Please send comments with your reflections from your own experience in life. Please visit https://t.co/NaMHHyIek7. I am giving away all that I know (at lots more) to as many people as I can.
- Oct 5, 20261.9x their median
Of all of the courses that you have taken, the most important one is 'Know Yourself' How much time do we spend learning about athletes, movie stars, politicians or social media influencers? Way too much! How much time we spend learning about ourselves? Way too little! Spend time on reflection. Deal with the 'big questions' of your life. What do I really love doing? Who do I want to become? What difference do I want to make in the world? You will never become the person you want to become, if you do not know who you want that person to be. A great coach or teacher can help you become the person you want to become. They cannot tell you who that person is. That answer has to come from inside you. Keep looking for it. Life is good. Marshall Please visit https://t.co/NaMHHyIek7 and ask as many questions as you wish.
- Sep 24, 20261.9x their median
If we hang around negative people, we tend to become negative ourselves. As much as you can, try to have conversations with people that are focused on doing somthing positive - not just tearing down another person or group. For example, about 45 years ago, my wife and I had a dinner with a couple of co-workers. After dinner we both commented on how many times we had put down other people who were not there. Neither of us were proud of our behavior. We finally realized that we were having dinner with a couple who did nothing but put other people down. We decided that it was not our place to judge them. It was our decision not to have dinner with them again. George Bernard Shaw had a point. If you wrestle with a pig, don't be shocked when you start getting dirty! Life is good. Marshall
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Buy or sell Twitter (X) accounts - escrow-protected
PlayerSells is an escrow marketplace for Twitter (X) accounts. Every deal is protected, with no middleman risk.
Reading these numbers
A typical post picks up 8 interactions against 56K followers, an engagement rate of 0.015%. Measured over 40 original posts, its engagement rate beats 18% of 21,185 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 842 times each, and 1.01% of those impressions turn into an interaction. That is about 1.51% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, with activity on roughly 50% of days. Most posts go out around 17:00 UTC, and Sunday is the busiest day of the week. Of the 40 posts sampled, 100% carry an image or video and 43% link out. The account's strongest tracked post pulled 80 interactions, about 10x its own typical post.
- What is Marshall Goldsmith's engagement rate on X?
- Marshall Goldsmith (@CoachGoldsmith) has an engagement rate of 0.015%, based on the median interactions across 40 original posts from the last 30 days against 55,775 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.015%, Marshall Goldsmith sits above the 10th percentile of the 213,186 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @CoachGoldsmith have real engagement?
- Its engagement rate beats 18% of the tracked X accounts closest to it in follower count (21,185 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @CoachGoldsmith post?
- Most posts go out around 17:00 UTC, and Sunday is its busiest day, at roughly 1.33 posts per day across the measured window.