Climate Reality engagement report
@ClimateReality - 585K followers on X
Measured over 43 original posts from a 30-day window, last computed on October 10, 2026.
Engagement
A typical post picks up 30 interactions against 585K followers, an engagement rate of 0.005%. Measured over 43 original posts, its engagement rate beats 26% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 3.2K times each, and 0.947% of those impressions turn into an interaction. That is about 0.541% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.5 posts a day over the last 30 days, with activity on roughly 73% of days. Most posts go out around 18:00 UTC, and Monday is the busiest day of the week. Of the 43 posts sampled, 37% carry an image or video and 88% link out. The account's strongest tracked post pulled 17K interactions, about 583x its own typical post. Recurring topics include #cheapcleanenergynow, #makepolluterspay, #actonclimate.
Measured over 43 original posts from a 30-day window, last computed on October 10, 2026. Recurring tags: #cheapcleanenergynow, #makepolluterspay, #actonclimate.
Compared with accounts its own size
Climate Reality's engagement rate beats 26% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 46% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.005%, Climate Reality sits above the 10th percentile of the 204,956 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 18:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 37% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 88% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 37% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 88% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 347 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 12, 2026583x their median
No human alive has seen an El Niño event this strong. In fact, it’s possible that no human in history has seen an event this strong. Forecasts continue to project a 3.5-4.0°C ‘Super El Nino’. Temperatures in the east Pacific are now widely 5°C above average, peaking at 6°C. https://t.co/voKRoioBXT
- Jul 17, 202672x their median
They took down the website. Scientists built a new one. Former NOAA employees launched https://t.co/sL7OP9zg0s to make sure reliable climate science stays accessible to the people who need it most. Now that's climate resilience. 👏 https://t.co/NhjES9G37x
- Oct 3, 202611x their median
Absolutely, nothing to see here. Except a new investigation revealing fossil fuel industry scientists helping write some of the world's most influential climate reports. Because what could possibly go wrong when the industry driving the climate crisis has interests tied to the science informing its solutions? https://t.co/2RzMZPpQlv
- Jul 27, 202611x their median
Here's the part we can't get past: A species doesn't disappear because someone wakes up and decides to harm it. It disappears because little by little, its home disappears. The Trump Administration just made that easier. https://t.co/FsCfqB30ef
- Jul 3, 202613x their median
Here’s a little Fourth of July climate tea 🐸🍵 for you. Thomas Jefferson kept detailed weather records throughout much of his life, recording thousands of observations over decades. On July 4, 1776, he recorded the temperature in Philadelphia at 76°F at 1 PM. This July 4, Philadelphia is forecast to hit 100°F, with dangerous humidity making it feel even hotter and unbearable. That’s not just a shift in the forecast. That’s the climate crisis showing up in real time. And it’s extremely uncomfortable. For our bodies, communities, and our planet! Stay cool. Check on your people. And remember: Extreme heat is fossil fuel pollution in action in our daily lives. And freedom means we can do something about it.
- Jul 16, 20269.4x their median
Smoky skies. Unbearable heat. Millions under air quality alerts. Unbreathable air. Right now, a heat dome is gripping much of the US — and it's colliding with something else: thick smoke from 800+ wildfires in Canada and the upper Midwest. These aren't separate events. This is the climate crisis in action. https://t.co/ASMJSDJS5o
- Sep 8, 20267.5x their median
“The fact that [scientists] accurately predicted these horrific consequences we’re experiencing right now should give us reason to pay more attention to what they’re warning about if we don’t change.” Our founder, @algore, sat down with CNA while in Singapore for our 64th Climate Reality training to talk about what scientists have been warning us about for years — and why we need to take those warnings seriously now. He also spoke candidly about claims from political leaders that the climate crisis is a “hoax,” what the clean energy transition is already showing us, and where climate leadership could go from here. Read the full interview with CNA. https://t.co/HX28cQU9lR
- Aug 23, 20265.2x their median
The fossil fuel industry showed up to UN climate talks at COP 30 last year more than 1,600 lobbyists deep. Not 16. Not 160. More than 1,600. Sit with that for a second. Why does an industry whose profits depend on continued oil, gas, and coal use send so many representatives to a conference dedicated to tackling the climate crisis? Because what happens in those rooms matters to their profitable bottom line. And that’s exactly why access matters. Add your name and tell the country delegations headed to this year’s COP 31 climate summit: Fossil fuel lobbyists should not be shaping the negotiations meant to move us beyond fossil fuels. https://t.co/1nbPjfOahH
- Jul 1, 20266.8x their median
Americans know it’s unbearably hot outside. They can feel the weather getting more extreme, they can see the warnings, and they can feel it in their homes and electricity bills. But this isn’t just summer hot — it’s climate change hot, made worse by fossil fuels. https://t.co/1Ey1MFl8MF
- Jun 30, 20265.1x their median
Half of the world’s children are now exposed to at least three overlapping climate threats. Read that again. Children are growing up with extreme heat, floods, droughts, wildfires, and storms shaping whether they can get to school, stay healthy, or feel safe in their own communities. They didn’t create this crisis. But they’re being forced to live with it. That’s why climate action can’t wait. https://t.co/6cbKS83ztO
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 30 interactions against 585K followers, an engagement rate of 0.005%. Measured over 43 original posts, its engagement rate beats 26% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 3.2K times each, and 0.947% of those impressions turn into an interaction. That is about 0.541% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.5 posts a day over the last 30 days, with activity on roughly 73% of days. Most posts go out around 18:00 UTC, and Monday is the busiest day of the week. Of the 43 posts sampled, 37% carry an image or video and 88% link out. The account's strongest tracked post pulled 17K interactions, about 583x its own typical post. Recurring topics include #cheapcleanenergynow, #makepolluterspay, #actonclimate.
- What is Climate Reality's engagement rate on X?
- Climate Reality (@ClimateReality) has an engagement rate of 0.005%, based on the median interactions across 43 original posts from the last 30 days against 585,090 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.005%, Climate Reality sits above the 10th percentile of the 204,956 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @ClimateReality have real engagement?
- Its engagement rate beats 26% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @ClimateReality post?
- Most posts go out around 18:00 UTC, and Monday is its busiest day, at roughly 1.53 posts per day across the measured window.